{"id":4424237,"date":"2026-02-11T12:08:12","date_gmt":"2026-02-11T10:08:12","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/blackroll-appoints-dept-as-global-digital-partner\/"},"modified":"2026-02-13T15:05:43","modified_gmt":"2026-02-13T13:05:43","slug":"blackroll-appoints-dept-as-global-digital-partner","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/blackroll-appoints-dept-as-global-digital-partner\/","title":{"rendered":"BLACKROLL\u00ae appoints DEPT\u00ae as global digital partner to build AI-enabled longevity platform"},"content":{"rendered":"
\n\t\n\t\t\n\t\t\t<\/mask><\/g><\/svg>\t\t\t\n\t\t\t\tInsights\t\t\t<\/span>\n\t\t<\/div>\n\t<\/div>\n\tBLACKROLL\u00ae appoints DEPT\u00ae as global digital partner to build AI-enabled longevity platform<\/h1>
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\n\t\tIn\u00eas Saraiva\t\t
\n\t\tGlobal Communications & PR Director\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\n\t\t\t\t\tDate\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\tFebruary 11, 2026\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n\n\n\tBLACKROLL\u00ae, a leading provider of innovative health and regeneration products trusted by athletes worldwide, has appointed DEPT\u00ae as its global digital partner to drive its ambitious transformation.<\/p>\n\tThe multi-year partnership will reimagine BLACKROLL\u00ae’s digital presence as the brand evolves from a product company into an AI-enabled longevity platform and service-centric ecosystem.

<\/p><\/div>\n\t\n\t<\/div>\n\n\n\tFrom recovery tools to longevity platform<\/h2>\n\tBLACKROLL\u00ae built its reputation on a simple insight: recovery isn’t a break from training, it’s what makes progress possible. For nearly two decades, the brand has championed this philosophy through science-backed products and partnerships with elite athletes, becoming synonymous with recovery in Germany and beyond.

Now, the brand is expanding this approach: evolving into a holistic health hub that combines physical products, digital coaching, marketplace services, and AI-driven personalisation to support customers across their entire daily reset journey \u2013 from active training to sleep optimisation and sustainable habit formation.

DEPT\u00ae will translate this vision into reality, architecting the digital infrastructure needed to scale the ecosystem globally.

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\n\t\t\u201c<\/span>\n\t\tWe\u2019re undertaking a company-wide transformation: evolving BLACKROLL from a product brand to an AI-enabled longevity platform. In partnership with DEPT\u00ae, we\u2019re executing a transformation program to strengthen the brand, build platform capabilities across products, coaching, and services, and accelerate international market expansion.<\/p>\t\t
\n\t\t\u201d<\/span>\n\n\t\tScott Zalaznik, CEO of BLACKROLL\u00ae<\/p>\t<\/blockquote>\n\t
\n\t\t\u201c<\/span>\n\t\t“BLACKROLL\u00ae isn’t just scaling \u2013 they’re pioneering a new category. The challenge is turning static routines into an intelligent system that adapts to each user’s progress, leveraging feedback, data, coaching, and AI to drive sustainable habit formation. That’s the infrastructure for the future of longevity.<\/p>\t\t
\n\t\t\u201d<\/span>\n\n\t\tFranklin Schamhart, VP Experience at DEPT\u00ae<\/p>\t<\/blockquote>\n<\/div>\n\n\n\tBuilding a platform that scales globally<\/h2>\n\tDEPT\u00ae was selected following a competitive pitch process and will lead digital strategy, branding, experience design, and technology development across web and app platforms.

The partnership reinforces DEPT\u00ae’s momentum as a Growth Invention Company, building on recent client wins including Wero, Lufthansa, and Zalando as the company continues to help ambitious brands grow faster.<\/p><\/div>\n\t\n\t<\/div>\n\n
\n\tON OUR MIND<\/span><\/h2>\n\tVIEW ALL INSIGHTS<\/a>\n\t\n\t\t\n\t\t\t
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