{"id":4290970,"date":"2025-05-21T13:10:30","date_gmt":"2025-05-21T11:10:30","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=article&p=4290970"},"modified":"2025-05-23T13:13:43","modified_gmt":"2025-05-23T11:13:43","slug":"helga-sasdi-appointed-evp-of-emea","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/helga-sasdi-appointed-evp-of-emea\/","title":{"rendered":"Helga S\u00e1sdi appointed EVP of EMEA"},"content":{"rendered":"
\n\t\n\t\t\n\t\t\t<\/mask><\/g><\/svg>\t\t\t\n\t\t\t\tInsights\t\t\t<\/span>\n\t\t<\/div>\n\t<\/div>\n\tHelga S\u00e1sdi appointed EVP of EMEA<\/h1>
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\n\t\tIn\u00eas Saraiva\t\t
\n\t\tGlobal Communications & PR Director\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\n\t\t\t\t\tDate\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\tMay 21, 2025\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n\n\n\tGlobal marketing and technology services company DEPT\u00ae announces the appointment of Helga S\u00e1sdi as Executive Vice President (EVP) of EMEA.<\/p>\n\tThis move builds momentum from the year’s first quarter, when the company added brands such as Lufthansa, PepsiCo, Lieferando, Salamander, and EPI\/WERO to its client portfolio.\u00a0S\u00e1sdi will be responsible for the company’s client growth strategy across its marketing and technology services in the region, delivering pioneering work for clients including Logitech, Foot Locker, and eBay.\u00a0<\/p><\/div>\n\t\n\t<\/div>\n\n
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\n\t\t\u201c<\/span>\n\t\tIt\u2019s not every day that you get the chance to join a company uniquely built to operate at the intersection of tech and marketing. There\u2019s clear momentum at DEPT\u00ae, and I am excited to be contributing to building on an impressive list of clients and helping steer a pioneering culture to continue to deliver transformative results for our clients.<\/p>\t\t
\n\t\t\u201d<\/span>\n\n\t\tHelga S\u00e1sdi, EVP of EMEA, DEPT\u00ae<\/p>\t<\/blockquote>\n\t
\n\t\t\u201c<\/span>\n\t\tWe are excited to welcome Helga to the DEPT\u00ae family. Her expertise and leadership will be invaluable as we continue supporting clients through AI transformation and redefining what businesses can expect from a modern agency partner. Helga embodies our commitment to innovation and excellence, and we know she\u2019ll be a great leader for our teams and partner to our clients.<\/p>\t\t
\n\t\t\u201d<\/span>\n\n\t\tAndrew Dimitriou, Global Chief Client & Growth Officer, DEPT\u00ae<\/p>\t<\/blockquote>\n<\/div>\n\n\n\t\n\tS\u00e1sdi joins DEPT\u00ae from Publicis Groupe Hungary, where she transformed the local office into a regional powerhouse, tripling its size and turning it into the country’s largest and most diverse creative company.

Named to Ad Age\u2019s Leading Women 2023 list for her inclusive leadership, she brings global experience to the role. She has several years of experience in senior agency positions in New York and London, working with major international clients.

At DEPT\u00ae, Helga will be working closely with the broader EMEA leadership team led by Joanna Trippett (EMEA CEO), and is tasked with ensuring continuity and maintaining the agency’s high standards of client service.<\/p><\/div>\n\t\n\t<\/div>\n\n
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