{"id":4280501,"date":"2025-02-10T14:50:33","date_gmt":"2025-02-10T12:50:33","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=article&p=4280501"},"modified":"2025-03-27T14:30:55","modified_gmt":"2025-03-27T12:30:55","slug":"lieferando-celebrates-city-life-with-hyper-local-campaign-in-germany","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/lieferando-celebrates-city-life-with-hyper-local-campaign-in-germany\/","title":{"rendered":"Lieferando celebrates city life with hyper-local campaign in Germany"},"content":{"rendered":"
\n\t\n\t\t\n\t\t\t<\/mask><\/g><\/svg>\t\t\t\n\t\t\t\tInsights\t\t\t<\/span>\n\t\t<\/div>\n\t<\/div>\n\tLieferando celebrates city life with hyper-local campaign in Germany<\/h1>
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\n\t\tWolfgang L\u00fcnenb\u00fcrger-Reidenbach\t\t
\n\t\tSVP & Head of Market, DACH\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\n\t\t\t\t\tDate\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\tFebruary 10, 2025\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n\n\n\tLieferando, Germany’s leading marketplace for ordering food, groceries, and everyday convenience products, celebrates local city life with its latest campaign, “Auch \u2019n Anlass” (Also an Occasion). <\/p>\n\tThe campaign is now live and is designed to resonate with the vibrant and diverse lifestyles of six major German cities: Berlin, Hamburg, Munich, Cologne, D\u00fcsseldorf, and Frankfurt, and the food that hits home in those places.\u00a0<\/p><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n\n\t\n\tThe six cities are of strategic importance for Lieferando as a huge amount of orders are coming from there. \u201cAuch \u2019n Anlass\u201d offers a fresh perspective on food and on-demand delivery beyond the typical indulgent burger night. The hyperlocal campaign uncovers all the different occasions \u2013 highs and lows \u2013 of ordering food, groceries, or convenience products when you live in Berlin, Hamburg, Munich, Cologne, D\u00fcsseldorf, and Frankfurt, championing the diversity of each city and also highlighting the variety Lieferando caters.\u00a0

“Auch \u2019n Anlass” draws inspiration from real-life experiences, trends, and meme culture, capturing the authentic essence of each city. By conducting interviews and immersing themselves in the local culture, the creative team at DEPT\u00ae crafted a campaign that speaks directly to the residents of each city, using distinct characters and scenarios that only locals would truly understand.

The campaign features 248 assets, created with just eight talents, to authentically portray the unique vibe of each city. From Munich’s Eisbach surfers to D\u00fcsseldorf’s shopaholics and Cologne’s enthusiastic FC K\u00f6ln fans, the campaign celebrates the diversity of city life. Each asset highlights the beautifully random occasions that prompt residents to order from Lieferando, emphasizing that every moment is a Lieferando occasion.

“Auch ‘n Anlass” features a series of hyperlocal advertisements that capture city-specific insights. The concept was developed to drive top-of-mind brand awareness, making sure Lieferando is perceived for more occasions than an indulgent late-night treat.\u00a0

This is the first project DEPT\u00ae has developed for Lieferando. The agency has a longstanding relationship with Just Eat Takeaway<\/a>.<\/p><\/div>\n\t\n\t<\/div>\n\n
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\n\t\t\u201c<\/span>\n\t\tAt Lieferando, we believe that every moment in city life is an opportunity to make life a little easier and more enjoyable. With \u201cAuch \u2019n Anlass\u201d we aim to celebrate the unique spirit and diversity of each city, showing that no matter the occasion, Lieferando is here to deliver joy and convenience to your doorstep<\/p>\t\t
\n\t\t\u201d<\/span>\n\n\t\tRosita Ribeiro, Marketing Lead, Lieferando<\/p>\t<\/blockquote>\n\t
\n\t\t\u201c<\/span>\n\t\tThis campaign was such a joy from beginning to end, getting the chance to collaborate with a client willing to think more brave, bold, wild, real. From initial concept phases full of ‘naked-man-chasing-boar’ memes to brainstorming copies that resonate (U8!) and shooting with absolute legends. Endless laughter throughout the team during a whole process is something so rare.<\/p>\t\t
\n\t\t\u201d<\/span>\n\n\t\tTina Blech, Creative Director, DEPT\u00ae<\/p>\t<\/blockquote>\n<\/div>\n\n
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\n\tOn our Mind<\/span><\/span><\/h2>\n\tVIEW ALL INSIGHTS<\/a>\n\t\n\t\t\n\t\t\t
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