{"id":4280107,"date":"2025-02-05T11:00:00","date_gmt":"2025-02-05T09:00:00","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=article&p=4280107"},"modified":"2025-02-05T22:09:14","modified_gmt":"2025-02-05T20:09:14","slug":"dept-doubles-down-on-creators-hiring-new-head-of-influencer","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/dept-doubles-down-on-creators-hiring-new-head-of-influencer\/","title":{"rendered":"DEPT\u00ae doubles down on creators, hiring new Head of Influencer"},"content":{"rendered":"
\n\t\n\t\t\n\t\t\t<\/mask><\/g><\/svg>\t\t\t\n\t\t\t\tInsights\t\t\t<\/span>\n\t\t<\/div>\n\t<\/div>\n\tDEPT\u00ae doubles down on creators, hiring new Head of Influencer<\/h1>
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\n\t\tAlexandra Moorhouse\t\t
\n\t\tMarketing Director, UK&I\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\n\t\t\t\t\tDate\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\tFebruary 5, 2025\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n\n\n\tWe’re proud to welcome Tiah Slattery as our new Head of Influencer for the UK.<\/p>\n\tIn the newly-created role, Tiah brings a wealth of experience and a proven track record in influencer marketing and will be responsible for spearheading influencer strategies and campaigns for clients including PepsiCo, eBay, Trainline, and easyJet.\u00a0<\/p><\/div>\n\t\n\t<\/div>\n\n\n\t\n\tTiah brings 360-degree experience to the influencer space, having worked across partnerships and client services roles at Refinery29 and Vice Media in Australia, before focusing on niche influencer strategies.

With a proven track record collaborating with global brands like Coca-Cola, L’Or\u00e9al, SharkNinja, and Est\u00e9e Lauder, Tiah integrates brands seamlessly into content. She leverages her strategic and creative expertise to craft authentic, impactful campaigns with some of the world\u2019s biggest creators and celebrities.

\u201cI am so impressed with the level of craft and brilliance of the work DEPT\u00ae has been producing, and I am beyond stoked to be able to help them be at the forefront of the influencer marketing revolution.

“We’re fortunate to work with brands that have built loyal communities and we’ll continue to foster genuine connections with audiences. Being part of a team that is setting new standards in the industry is truly inspiring, and I love that I get to turn my passion for scrolling online into a job,”<\/em> said Tiah Slattery.<\/strong>

As the creator economy is expected to outpace broadcast TV spend by 2025, DEPT\u00ae is investing more in connecting brands with diverse audiences through creator campaigns. With a track record of executing authentic, engaging influencer campaigns DEPT\u00ae wants to become the go-to agency for creators. By letting creators take the driver’s seat, brands can tap into key cultural moments that resonate deeply with their chronically online audiences.\u00a0<\/p><\/div>\n\t\n\t<\/div>\n\n\n\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tTranscript\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t
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