{"id":4279460,"date":"2025-01-31T17:32:56","date_gmt":"2025-01-31T15:32:56","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=article&#038;p=4279460"},"modified":"2025-01-31T17:33:01","modified_gmt":"2025-01-31T15:33:01","slug":"dept-and-pepsico-turn-up-the-heat-with-walkers-temp-drop-shop-2","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/dept-and-pepsico-turn-up-the-heat-with-walkers-temp-drop-shop-2\/","title":{"rendered":"DEPT\u00ae and PepsiCo turn up the heat with Walkers Temp Drop Shop"},"content":{"rendered":"<div class=\"block-insight-intro\">\n\t<div\n\t\tclass=\"block-insight-intro__meta\"\n\t\tdata-animation=\"scale-fade\">\n\t\t<div\t\t\tclass=\"block-insight-intro__badge bg-refreshed-cyan\"\n\t\t\t>\n\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><mask id='3a72ca2e-6927-4b14-9d63-99a32ea39227' style='mask-type:alpha' maskUnits='userSpaceOnUse' x='0' y='0' width='16' height='16'><path fill='#D9D9D9' stroke='#fff' d='M.5.5h15v15H.5z'\/><\/mask><g mask='url(#3a72ca2e-6927-4b14-9d63-99a32ea39227)'><path d='M4.167 11.167H8.5v-1H4.167v1Zm6.666 0h1V4.834h-1v6.333ZM4.167 8.5H8.5v-1H4.167v1Zm0-2.667H8.5v-1H4.167v1Zm-1.295 7.834c-.337 0-.622-.117-.855-.35a1.163 1.163 0 0 1-.35-.855V3.539c0-.337.116-.622.35-.856.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.855.35.234.234.35.519.35.856v8.923c0 .336-.116.622-.35.855-.233.233-.518.35-.855.35H2.872Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .064-.141V3.539a.196.196 0 0 0-.064-.141.195.195 0 0 0-.14-.065H2.871a.196.196 0 0 0-.141.065.196.196 0 0 0-.064.14v8.924c0 .051.021.098.064.14.043.043.09.065.14.065Z' fill='currentColor'\/><path d='M2.667 12.667V3.333m1.5 7.834H8.5v-1H4.167v1Zm6.666 0h1V4.834h-1v6.333ZM4.167 8.5H8.5v-1H4.167v1Zm0-2.667H8.5v-1H4.167v1Zm-1.295 7.834c-.337 0-.622-.117-.855-.35a1.163 1.163 0 0 1-.35-.855V3.539c0-.337.116-.622.35-.856.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.855.35.234.234.35.519.35.856v8.923c0 .336-.116.622-.35.855-.233.233-.518.35-.855.35H2.872Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .064-.141V3.539a.196.196 0 0 0-.064-.141.195.195 0 0 0-.14-.065H2.871a.196.196 0 0 0-.141.065.196.196 0 0 0-.064.14v8.924c0 .051.021.098.064.14.043.043.09.065.14.065Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/g><\/svg>\t\t\t<span class=\"text-sans-14\">\n\t\t\t\tInsights\t\t\t<\/span>\n\t\t<\/div>\n\t<\/div>\n\t<h1\tclass=\"text text-sans-60 block-insight-intro__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >DEPT\u00ae and PepsiCo turn up the heat with Walkers Temp Drop Shop<\/h1><div class=\"author block-insight-intro__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/08\/Alexandra-Moorhouse-FINAL-2-150x150.jpg\"\n\t\t\talt=\"Alexandra Moorhouse\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tAlexandra Moorhouse\t\t<br \/>\n\t\tMarketing Director, UK&amp;I\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-insight-intro__insight-meta\" data-animation=\"slide-fade\">\n\t\t\t\t\t<div class=\"block-insight-intro__insight-meta-item\">\n\t\t\t\t<span class=\"block-insight-intro__insight-meta-label\">\n\t\t\t\t\tDate\t\t\t\t<\/span>\n\t\t\t\t<span>\n\t\t\t\t\tJanuary 31, 2025\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t<img\n\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/01\/800kb.png\"\n\t\talt=\"DEPT\u00ae and PepsiCo turn up the heat with Walkers Temp Drop Shop\"\n\t\tclass=\"block-insight-intro__featured-image\"\n\t\tdata-animation=\"scale-fade\">\n<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"mobile-asset\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1052321776\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tdata-for=\"82d76c52\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-button js-block-assets-and-copy-view-transcript text-sans-14\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tTranscript\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<dialog\n\t\t\t\t\t\t\tid=\"82d76c52\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-dialog js-block-assets-and-copy-transcript-dialog\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<header>\n\t\t\t\t\t\t\t\t<p class=\"text-sans-16\">Transcript<\/p>\n\n\t\t\t\t\t\t\t\t<button class=\"js-block-assets-and-copy-modal-close\">Close<\/button>\n\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t<p class=\"block-assets-and-copy__transcript-content\">You alright?\nI&#8217;m freezing. I need something to warm my cockles.\nFour extra flaming hot deals dropping at 4:00 PM\nWhy you took line again. Oh, you want this smoke?\nFire. Oh my days I finished it.<\/p>\n\t\t\t\t\t\t<\/dialog>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >This winter, Walkers is cranking up the heat and fighting the freeze with the launch of the Temp Drop Shop\u2014a real-life British corner shop with a twist.<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>When the temperature drops at 4pm, the Extra Flamin\u2019 Hot Temp Drop Shop opens on TikTok, releasing exclusive, limited edition products to warm everyone up. Because if anything can warm your cockles, it\u2019s Extra Flamin\u2019 Hot fiery flavours.\u00a0<br><br>Inspired by the vibrant challenge culture on TikTok, the campaign seamlessly blends content consumption with shopping, making it easier than ever to discover and buy products. <br><br>A collaboration between DEPT\u00ae and PepsiCo\u2019s in-house agency Sips &amp; Bites, the Temp Drop Shop is all about turning up the heat with influencers who know how to bring the fun.\u00a0<\/p><\/div><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"center\"\n>\n\t<div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Influencers Ash Holme, Axel Blake, and Oli Paterson storm their local Temp Drop Shop, hunting for the most exclusive, one-off products like the Extra Flamin\u2019 Hot Ginsters Sausage Roll, Extra Flamin\u2019 Hot Doughlicious Cookie Dough and Gelato Bites, and Extra Flamin\u2019 Hot Upcircle Lipbalm. They&#8217;ll be served by the nation\u2019s favourite shopkeeper, Asim Chaudhry, and will go head-to-head in spicy challenges to get their hands on the hottest stash.\u00a0<br><br>Sips &amp; Bites partnered with DEPT\u00ae to bring to life the big idea by transforming the virtual TikTok shop into a real-life corner shop. This approach allowed the agency to capture more crafted and creative assets, adding more dimension to the influencer campaign and launching it with a burst of energy and flair.<br><br>The shop kept the practical, urban, and local charm of a British corner shop, and the space embodied the Extra Flamin&#8217; Hot brand throughout, bringing its bold and dynamic personality; stocked floor to ceiling with PepsiCo products, Walker&#8217;s snacks, and Extra Flamin&#8217; Hot Purple front and centre. <br><br>Visuals and sound design followed suit and influencers looked as if they were coming in from the freezing cold temps outside &#8211; Chaudhry helped bring this to life through his satire and parody, poking fun at British culture and drawing on everyday situations and experiences in the most hilariously relatable way.\u00a0<br><br><em>\u201cIt\u2019s time to set fire to the January gloom with the hottest collabs that nobody asked for, but everyone needs,\u201d <\/em>says<em> <\/em><strong>Matt Watson, ECD, Sips &amp; Bites, PepsiCo.<br><\/strong><br>\u201c<em>We could not have asked for a better way to kick off our collaboration with PepsiCo. The Temp Drop Shop is a great example of how blurring the lines between the virtual and real worlds can create something special. All with the help of some powerhouse talent and some extra spicy snacks, of course<\/em>,\u201d says <strong>Bel Moretti, Creative Director, DEPT\u00ae.\u00a0<\/strong><br><br>This project marks one of the first collaborations between DEPT\u00ae and PepsiCo. After a pitch managed by Ingenuity, PepsiCo picked DEPT\u00ae to handle its influencer activity, including Walkers, Doritos, Cheetos, Wotsits, and Quaker.<\/p><\/div>\n\t\n\t<\/div>\n\n<div class=\"block-highlighted-item-listing\">\n\t\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/insight\/social-media-trends-2025\/\"\n\t\t\t\ttitle=\"Social media trends 2025: Demure deinfluencing, Reddit\u2019s rise, &amp; the axing of X\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/01\/2025-social-media-trends.jpg\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Social media trends 2025: Demure deinfluencing, Reddit\u2019s rise, &amp; the axing of X\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; MEDIA&emsp;\u2022&emsp;Sean Donnelly\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Social media trends 2025: Demure deinfluencing, Reddit\u2019s rise, &amp; the axing of X<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/insight\/despite-the-tiktok-ban-brainrot-content-isnt-going-anywhere\/\"\n\t\t\t\ttitle=\"Ban or no ban, TikTok&#8217;s \u201cbrainrot\u201d content isn&#8217;t going anywhere\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/01\/TikTok-ban-insight-image-1200x670-1.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Ban or no ban, TikTok&#8217;s \u201cbrainrot\u201d content isn&#8217;t going anywhere\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; MEDIA&emsp;\u2022&emsp;Sean Donnelly\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Ban or no ban, TikTok&#8217;s \u201cbrainrot\u201d content isn&#8217;t going anywhere<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/insight\/dept-helps-trainline-inspire-brits-to-get-their-bums-on-board\/\"\n\t\t\t\ttitle=\"DEPT\u00ae helps Trainline inspire Brits to get their &#8220;Bums on Board\u201d\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/01\/Trainline-insight-image-1164x655-1.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae helps Trainline inspire Brits to get their &#8220;Bums on Board\u201d\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; MEDIA&emsp;\u2022&emsp;Alexandra Moorhouse\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae helps Trainline inspire Brits to get their &#8220;Bums on Board\u201d<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4279434,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":{"id":4279434,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/01\/800kb.png"},"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"insight-topics":[42617,42618,42632],"person":[832],"class_list":["post-4279460","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_insight_featured":true,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DEPT\u00ae and PepsiCo turn up the heat with Walkers Temp Drop Shop - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"Check out DEPT\u00ae&#039;s latest influencer campaign for PepsiCo: the Walkers Extra Flamin&#039; Hot Temp Drop Shop\u2014with a TikTok twist.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deptagency.com\/en-uki\/insight\/dept-and-pepsico-turn-up-the-heat-with-walkers-temp-drop-shop-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DEPT\u00ae and PepsiCo turn up the heat with Walkers Temp Drop Shop - DEPT\u00ae\" \/>\n<meta property=\"og:description\" content=\"Check out DEPT\u00ae&#039;s latest influencer campaign for PepsiCo: the Walkers Extra Flamin&#039; Hot Temp Drop Shop\u2014with a TikTok twist.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deptagency.com\/en-uki\/insight\/dept-and-pepsico-turn-up-the-heat-with-walkers-temp-drop-shop-2\/\" \/>\n<meta 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