{"id":4276113,"date":"2024-12-16T10:05:43","date_gmt":"2024-12-16T08:05:43","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/lufthansa-partners-with-dept\/"},"modified":"2024-12-16T10:12:27","modified_gmt":"2024-12-16T08:12:27","slug":"lufthansa-partners-with-dept","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/lufthansa-partners-with-dept\/","title":{"rendered":"Lufthansa Group picks DEPT\u00ae as Digital Agency of Record for EMEA\u00a0"},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<button\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h3 typography__align--left\"\n\t\t\t>\n\t\tLufthansa Group picks DEPT\u00ae as Digital Agency of Record for EMEA\u00a0\t<\/h1><div\n\t\tclass=\"image-wrap block-article-post-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/12\/DEPT\u00aexLufthansa_1920x1080.png\"\n\t\t\t\tclass=\"image block-article-post-header__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/04\/Ines-Saraiva-150x150.jpeg\"\n\t\t\talt=\"In\u00eas Saraiva\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tIn\u00eas Saraiva\t\t<br \/>\n\t\tGlobal Communications &amp; PR Director\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t16 December 2024\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-case-intro js-block-case-intro\">\n\t\n\t<p\tclass=\"text text-sans-48 block-case-intro__title js-block-case-intro-title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.005\" >The Lufthansa Group (LHG) has picked DEPT\u00ae as its new Digital Agency of Record following a competitive EMEA-wide pitch. <\/p><p\tclass=\"text text-sans-24 block-case-intro__text js-block-case-intro-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-delay=\"0.1\" >The airline group wanted a partner to integrate seamlessly with its digital unit, the Digital Hangar, to strengthen an end-to-end digital travel experience.\u00a0  DEPT\u00ae will leverage its 50\/50 focus on tech and marketing services to deliver solutions in Brand &amp; Media, Customer Experience, and Technology &amp; Data. A team of AI-native specialists across marketing and tech from the agency will focus on streamlining and automating internal processes to deliver more efficient and personalised solutions for customers. In addition, the scope also includes digital content creation, localisation, and distribution for owned and earned channels.\u00a0<br><br>\u201cLufthansa Group is one of those ambitious brands and we can\u2019t wait to go on this journey. The Lufthansa Group brief hits our sweet spot, uniquely marrying tech and marketing to unlock innovation for the airline group\u201d, said <strong>Andrew Dimitriou<\/strong>, Global Chief Client &amp; Growth Officer, DEPT\u00ae.\u00a0<br><br>Set to kick off in early 2025, the scope of the relationship encompasses many of the Lufthansa Group airline brands (Austrian Airlines, Brussels Airlines, Discover Airlines, Lufthansa, and SWISS) across several key markets in EMEA.\u00a0<br><br><br><\/p><\/div>\n\n<div class=\"text-divider text-sans-20 block-text-divider__text-divider\">\n\t<\/div>\n\n<div class=\"block-highlighted-item-listing\">\n\t<h2\t\tclass=\"typography block-highlighted-item-listing__title typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMore Insights\t<\/h2><a\tclass=\"cta-button block-highlighted-item-listing__cta-button cta-button__color--onyxGrey cta-button__style--regular\" href=\"https:\/\/www.deptagency.com\/insights\/\" >\n\t\n\t\t\t<span>\n\t\t\tView all insights\t\t<\/span>\n\t\n<\/a>\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/insight\/setting-new-standards-dept-wins-the-lovies-aoty-for-a-fourth-time\/\"\n\t\t\t\ttitle=\"Setting new standards: DEPT\u00ae wins The Lovies AOTY for a fourth time\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/DEPT-Lovie-Agency-of-the-year-2024_1000x1200.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Setting new standards: DEPT\u00ae wins The Lovies AOTY for a fourth time\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;Mellissa Flowerdew-Clarke\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Setting new standards: DEPT\u00ae wins The Lovies AOTY for a fourth time<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/insight\/dept-is-named-one-of-forresters-12-top-media-management-services-providers\/\"\n\t\t\t\ttitle=\"DEPT\u00ae is named one of Forrester\u2019s 12 top Media Management Services Providers\u00a0\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/Forrester-_-2024-_-Insight-_-Phrase-1164x655-2.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae is named one of Forrester\u2019s 12 top Media Management Services Providers\u00a0\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; MEDIA&emsp;\u2022&emsp;Marjan Straathof\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae is named one of Forrester\u2019s 12 top Media Management Services Providers\u00a0<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/insight\/dept-shopify-global-partnership-announcement\/\"\n\t\t\t\ttitle=\"DEPT\u00ae and Shopify partner to unlock tomorrow\u2019s commerce possibilities\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/DEPT-x-Shopify-orange-dress.jpg\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae and Shopify partner to unlock tomorrow\u2019s commerce possibilities\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;In\u00eas Saraiva\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae and Shopify partner to unlock tomorrow\u2019s commerce possibilities<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><div\tclass=\"universal-item-card universal-item-card__type--external universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\t>\n\t\t\t<div class=\"universal-item-card__backplate\"><\/div>\n\t\n\t<h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span><\/span>\t<\/h3>\n\t\n\t<\/div>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4275976,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"person":[42125],"insight-topics":[42360],"class_list":["post-4276113","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_insight_featured":true,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lufthansa Group picks DEPT\u00ae as Digital Agency of Record for EMEA\u00a0 - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"DEPT\u00ae will leverage its 50\/50 focus on tech and marketing services 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