{"id":4274148,"date":"2024-11-21T22:26:12","date_gmt":"2024-11-21T20:26:12","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=article&#038;p=4274148"},"modified":"2024-11-25T19:33:31","modified_gmt":"2024-11-25T17:33:31","slug":"step-aside-seo-how-geo-is-optimising-content-for-genai-driven-search","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/step-aside-seo-how-geo-is-optimising-content-for-genai-driven-search\/","title":{"rendered":"Step aside SEO. How GEO is optimising content for GenAI-driven search"},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<button\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h3 typography__align--left\"\n\t\t\t>\n\t\tStep aside SEO. How GEO is optimising content for GenAI-driven search\t<\/h1><div\n\t\tclass=\"image-wrap block-article-post-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/Insight-image-GEO-vs-SEO-1200x670-1.png\"\n\t\t\t\tclass=\"image block-article-post-header__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/02\/Dept-London-1680-47-min-150x150.jpg\"\n\t\t\talt=\"Molly Deaville\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tMolly Deaville\t\t<br \/>\n\t\tVP of Media, UKI\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t21 November 2024\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"start\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Any SEO expert can attest that the search landscape has always been dynamic\u2014but recent advancements in AI have brought a seismic and rapid shift in <a href=\"https:\/\/www.deptagency.com\/en-uki\/insight\/how-users-search-is-evolving-heres-what-it-means-for-brands\/\" target=\"_blank\" rel=\"noreferrer noopener\">how users find and interact with information<\/a>. <\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Google\u2019s Search AI Overviews and ChatGPT\u2019s web search capabilities are redefining the game.\u00a0Today, users can get answers to their queries directly from AI, often without needing to click through to a traditional website.<br><br>With Google\u2019s AI Overviews, search results have moved beyond simple links and snippets. Users are presented with full, contextually rich answers directly on the results page, driving a surge in &#8220;zero-click searches.&#8221; This isn\u2019t merely about saving a click\u2014it represents a new, streamlined method of consuming information that bypasses traditional web structures. Similarly, ChatGPT and Perplexity\u2019s web search integrations are pushing user expectations even further, merging conversational AI with real-time information access.<br><br><strong>So, what does this mean for you?<\/strong> In short: adapting to the new AI-driven paradigm is no longer optional. With fewer opportunities to capture attention and drive web traffic via traditional search results, it\u2019s essential to pivot and ensure your content aligns with how AI-powered search platforms interpret and display information. This isn\u2019t SEO as we\u2019ve known it. It\u2019s something far bigger.<\/p><\/div>\n\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Enter: Generative Engine Optimisation<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Generative Engine Optimisation (GEO) is more than just another SEO adjustment; it\u2019s a forward-looking framework for optimising content in the <a href=\"https:\/\/www.deptagency.com\/en-uki\/solutions\/ai-transformation\/\">age of generative AI<\/a>.<br><br>Think of it this way: as Google and other platforms increasingly embrace AI-driven overviews, traditional SEO is no longer sufficient on its own. GEO is a future-facing approach to content creation and delivery that ensures brand content doesn\u2019t simply \u201cshow up\u201d in searches, but is tailored to thrive within language models and chat-based AI interactions.<br><br>By understanding and aligning with how AI constructs search results, GEO allows brands to optimise for both search and the language engines that are now reshaping the modern search experience.<br>It\u2019s important to acknowledge that traditional SEO practices remain a crucial foundation for high-performing content, and well-optimised pages are still more likely to be included in AI Overviews. However, while SEO focuses on keywords, link-building, and page rank, GEO builds on these elements by focusing on aligning content with the specific algorithms and nuances of language-based models. For brands, this is a pivotal addition to content creation and delivery\u2014one that could make all the difference in an AI-driven search ecosystem.<br><\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1031296769\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"left-aligned-asset\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1032062532\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Dynamic content for an AI-driven search ecosystem<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>At DEPT\u00ae, we\u2019re not waiting for these changes to fully settle. We\u2019re already leveraging AI to help brands optimise their content for the new era of GEO. We\u2019ve developed a GEO toolkit: a multi-phase approach to content optimisation that aligns with how AI models interpret and generate results.<br><br>Here\u2019s a glimpse at how it works: we begin by identifying the user intent behind a keyword, analysing what\u2019s ranking across the web, and breaking down Google\u2019s AI Overview for that search. <br><br>From there, we use generative AI to refine and reshape our content, piece by piece, ensuring each segment aligns with how AI-driven search engines deliver information. With GEO, we\u2019re not just optimising content\u2014we\u2019re reimagining it to fit seamlessly into AI\u2019s way of thinking.<br><br>This process is far from static. The beauty of GEO lies in its adaptability. By continuously analysing AI\u2019s evolving algorithms, GEO allows us to iterate on content, ensuring it remains relevant and competitive as the search landscape evolves. For brands, this means staying not only visible but impactful in the high-stakes world of AI-enhanced search.<br><\/p><\/div><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Speed is of the essence<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Waiting to see how AI-driven search develops may seem cautious, but brands that embrace GEO now and adopt a strategic approach will position themselves to win as this transformation unfolds. Starting early enables you to learn, adapt, and refine your content strategy based on real-time insights. As a result, you can establish a solid foundation that keeps pace with\u2014and even outpaces\u2014the competition.<br><br>Beyond maintaining relevance, early adopters of GEO unlock greater ROI by making their content work harder in this competitive environment. When content is specifically optimised for AI interactions, it captures more attention and engagement, ensuring that every click and view counts.<br><br>With GEO, brands are not only optimising for today\u2019s search but are also preparing for tomorrow\u2019s evolution. The earlier you adopt, the greater the insights, the stronger the strategy\u2014and ultimately, the higher the return on investment.<br><\/p><\/div>\n\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Learning, living, optimising<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>The pace of change in search is nothing short of extraordinary. <a href=\"https:\/\/www.deptagency.com\/en-uki\/insight\/from-search-results-to-search-experience-nlp-genai-seo\/\">Just a year ago<\/a>, the idea of AI-generated content appearing directly on search engine results pages (SERPs) was more of a novelty than a core strategy for marketers and SEOs. Today, with the rise of AI Overviews, ChatGPT\u2019s web search, and an ever-expanding suite of AI-driven tools, it\u2019s clear that the future of search will continue advancing before our eyes.<br><br>This rapid transformation means we\u2019re all learning and adapting in real time. At DEPT\u00ae, we\u2019re committed to staying ahead of the curve so that our clients can do the same. We\u2019re continuously evolving our tools and strategies\u2014like our GEO toolkit\u2014to help brands navigate and capitalise on these changes. We\u2019re ready to guide brands through this uncharted territory and into a new era of search.<\/p><\/div>\n\t\n\t<\/div>\n\n<div class=\"block-media-with-text js-block-media-with-text block-media-with-text__background-color--richBlack\">\n\t<div\n\t\tclass=\"image-wrap block-media-with-text__image-wrap js-block-media-with-text-image\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/2025-trends-report-2025.gif\"\n\t\t\t\tclass=\"image block-media-with-text__image\"\n\n\t\t\t\t\t\t\t\talt=\"Dept Trends 2025 Report: The future belongs to the impatient.\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\t<div class=\"block-media-with-text__content js-block-media-with-text-content\">\n\t\t<h2 class=\"heading heading__color--white heading__size--xxs heading__align--left block-media-with-text__tag\">\n\t\t\tAI TRANSFORMATION\t<\/h2><h3 class=\"heading heading__color--white heading__size--xxl heading__align--left block-media-with-text__title\">\n\t\t\tDEPT\u00ae TRENDS 2025\t<\/h3><p class=\"paragraph paragraph__color--white paragraph__size--default paragraph__align--left block-media-with-text__paragraph\">At DEPT\u00ae, we\u2019re all in on the positive potential of AI to transform businesses for the better. For more, download our 2025 report,<em> The future belongs to the impatient<\/em>, where we explore insights, predictions, and actionable insights for tackling AI in the coming year.<\/p><a\tclass=\"cta-button block-media-with-text__btn cta-button__color--white cta-button__style--regular\" href=\"https:\/\/www.deptagency.com\/en-uki\/downloads\/2025-trends-report-dept\/\" target=\"_blank\" rel=\"&quot;noopener noreferrer&quot;\" >\n\t\n\t\t\t<span>\n\t\t\tDownload report\t\t<\/span>\n\t\n<\/a>\t<\/div>\n<\/div>\n\n<div class=\"block-highlighted-item-listing\">\n\t<h2\t\tclass=\"typography block-highlighted-item-listing__title typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMore insights \t<\/h2>\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/insight\/alliance-pharma-appoints-dept-to-lead-digital-transformation\/\"\n\t\t\t\ttitle=\"Alliance Pharma Appoints DEPT\u00ae to lead digital transformation across creative, retail media, brand &amp; performance\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/04\/DEPTxAlliance_Logos_1920x1080.webp\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Alliance Pharma Appoints DEPT\u00ae to lead digital transformation across creative, retail media, brand &amp; performance\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;Alexandra Moorhouse\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Alliance Pharma Appoints DEPT\u00ae to lead digital transformation across creative, retail media, brand &amp; performance<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/insight\/dept-brings-growth-invention-to-the-webby-shortlists\/\"\n\t\t\t\ttitle=\"DEPT\u00ae brings growth invention to the Webby shortlists\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/03\/webbys-2026-dept.webp\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae brings growth invention to the Webby shortlists\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;Marjan Straathof\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae brings growth invention to the Webby shortlists<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/insight\/retail-consumers-still-want-value-but-also-proof-deals-and-vibes\/\"\n\t\t\t\ttitle=\"Retail consumers still want value, but also proof, deals, and vibes\u00a0\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/03\/Everyday-Retail-Inisght-1920x1080-1.webp\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Retail consumers still want value, but also proof, deals, and vibes\u00a0\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tAI&emsp;\u2022&emsp;Ben Culpin\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Retail consumers still want value, but also proof, deals, and vibes\u00a0<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4273415,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"person":[41298],"insight-topics":[42362,42361],"class_list":["post-4274148","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_insight_featured":true,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Step aside SEO. How GEO is optimising content for GenAI-driven search - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"Learn how generative engine optimisation (GEO) is changing how brands approach content, and how DEPT\u00ae\u2019s GEO toolkit can help in a GenAI-driven search landscape.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deptagency.com\/en-uki\/insight\/step-aside-seo-how-geo-is-optimising-content-for-genai-driven-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Step aside SEO. 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