{"id":4251521,"date":"2015-06-22T13:06:24","date_gmt":"2015-06-22T13:06:24","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/how-to-turn-sitecore-8-aliases-into-redirects\/"},"modified":"2015-06-22T13:06:24","modified_gmt":"2015-06-22T13:06:24","slug":"how-to-turn-sitecore-8-aliases-into-redirects","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/how-to-turn-sitecore-8-aliases-into-redirects\/","title":{"rendered":"How to turn Sitecore 8 aliases into redirects"},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<a\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" href=\"https:\/\/www.deptagency.com\/all-insights\/\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tHow to turn Sitecore 8 aliases into redirects\t<\/h1><div\n\t\tclass=\"image-wrap block-article-post-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/howto_4.jpg\"\n\t\t\t\tclass=\"image block-article-post-header__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/08\/Jim-S-1680-150x150.jpg\"\n\t\t\talt=\"James Simm\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tJames Simm\t\t<br \/>\n\t\tHead of Engineering\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t22 June 2015\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tRedirects are a \u00a0common feature that our clients request for many reasons, such as their URL structure changing or SEO requirements. Redirects are extremely handy to have, and even better when a non-technical user can create them without having to rely on IIS modifications.\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tSitecore has a few options in this situation, for example, I\u2019m a big fan of the\u00a0<a href=\"https:\/\/github.com\/iamandycohen\/UrlRewrite\" target=\"_blank\" rel=\"noreferrer noopener\">Sitecore URL Rewrite Module<\/a>\u00a0by Andy Cohen. If you haven\u2019t checked it out already, it provides a lot of the standard IIS rewrite module functionality, but through Sitecore instead.\t<\/p>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tAnother way of implementing redirects if you don\u2019t want something as heavy duty as the URL Rewrite module, is by over-riding aliases in Sitecore. You can provide redirects to the user and at the same time, restrict a feature of Sitecore that can be misused.\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tSitecore aliases\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tOften people don\u2019t realise the\u00a0<a href=\"https:\/\/moz.com\/learn\/seo\/duplicate-content\" target=\"_blank\" rel=\"noreferrer noopener\">SEO implications of having two URLs<\/a>\u00a0for the same page, which is exactly what aliases do. While you could avoid a situation like this by implementing a\u00a0<a href=\"https:\/\/support.google.com\/webmasters\/answer\/139066?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">canonical URL<\/a>, as recommended by Google, in my opinion it\u2019s much better to simply hijack this functionality and use it to provide redirects instead.\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tSo, what to do?\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tWell, if we\u2019re going to hijack aliases, you\u2019d expect us to have to write huge chunks of code and override all kinds of classes, right?\t<\/p>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tNope! All we have to do is write a single pipeline modification that comes in at just 60 lines of pretty simple code.\t<\/p>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tWithout further ado, here\u2019s all you need:<br><br>CODE IS UNAVAILABLE,\u00a0<a href=\"https:\/\/gist.github.com\/JordanRobinson\/d57f227833e59f55e505#file-aliasredirectresolver-cs\" target=\"_blank\" rel=\"noreferrer noopener\">CAN BE FOUND HERE<\/a><br><br>After that, you just need a way of replacing out the alias resolving pipeline with our new version. Since we know what we\u2019re doing, let\u2019s add this as an include and patch out the original pipeline, like so:<br><br>CODE IS UNAVAILABLE,\u00a0<a href=\"https:\/\/gist.github.com\/JordanRobinson\/29b8a19ca16f3e3282c4#file-sitecore-patch-xml\" target=\"_blank\" rel=\"noreferrer noopener\">CAN BE FOUND HERE\u00a0<\/a>\t<\/p>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tOf course, don\u2019t forget to swap out the namespace for your own instead of \u2018launch Sitecore\u2019. Once that\u2019s done, it\u2019s pretty simple to see the results; open your network tab and you\u2019ll see that your aliases have turned to redirects.<br>\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/insight\/how-to-turn-sitecore-8-aliases-into-redirects\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/how-to-turn-sitecore-8-aliases-into-redirects\/\"\n\t\t\t\tdata-share-title=\"How to turn Sitecore 8 aliases into redirects\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 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block-highlighted-item-listing__cta-button cta-button__color--onyxGrey cta-button__style--regular\" href=\"https:\/\/www.deptagency.com\/en-uki\/all-insights\/\" >\n\t\n\t\t\t<span>\n\t\t\tView all Insights\t\t<\/span>\n\t\n<\/a>\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/insight\/why-the-smartest-luxury-fashion-brands-keep-technology-behind-the-curtain\/\"\n\t\t\t\ttitle=\"Quiet luxury, quiet AI: Why the smartest luxury fashion brands keep technology behind the curtain\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/05\/accessories-brands-1920x1080-1.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Quiet luxury, quiet AI: Why the smartest luxury fashion brands keep technology behind the curtain\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tAI&emsp;\u2022&emsp;Malena Pont\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Quiet luxury, quiet AI: Why the smartest luxury fashion brands keep technology behind the curtain<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/insight\/dept-returns-with-the-secret-garden-and-opens-souvenir-shop-with-capsule-collection-at-cannes-lions-2026\/\"\n\t\t\t\ttitle=\"DEPT\u00ae returns with The Secret Garden and opens Souvenir Shop with capsule collection at Cannes Lions 2026\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/05\/Souvenir-Shop-PR-1920x1080-insight-1.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae returns with The Secret Garden and opens Souvenir Shop with capsule collection at Cannes Lions 2026\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; MEDIA&emsp;\u2022&emsp;In\u00eas Saraiva\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae returns with The Secret Garden and opens Souvenir Shop with capsule collection at 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