{"id":4251517,"date":"2015-09-07T13:06:27","date_gmt":"2015-09-07T11:06:27","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/how-to-engage-business-stakeholders-with-analytics-data\/"},"modified":"2015-09-07T13:06:27","modified_gmt":"2015-09-07T11:06:27","slug":"how-to-engage-business-stakeholders-with-analytics-data","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/how-to-engage-business-stakeholders-with-analytics-data\/","title":{"rendered":"How to engage business stakeholders with analytics data"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tHow to engage business stakeholders with analytics data\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tMatt Lacey\t\t
\n\t\tDirector of Data, CRO & Insights\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t7 September 2015\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tThis is the final instalment in our most recent series of Analytics\t<\/h2><\/div><\/div>\n\n
\n\t\tData articles. So far, we have:\t<\/p><\/div><\/div>\n\n
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  • Explored the definition of Analytics.<\/li>
  • Introduced the 3-step process for turning analytics data into insight.<\/li>
  • Outlined why Data Analysis leads to better decision making.<\/li>
  • Revealed how Data Segmentation unveils insight.<\/li><\/ul><\/div><\/div>\n\n
    \n\t\tIn this week\u2019s article, we\u2019re deep diving into the \u2018Output\u2019 part of the 3-step process, focusing on how you can structure your analytics findings in ways that will capture your audience\u2019s attention.\t<\/p><\/div><\/div>\n\n
    \n\t\tMethods of presenting analytics data\t<\/h2><\/div><\/div>\n\n
    \n\t\tDepending on the nature and size of your organisation you may choose to structure your analytics outputs in a number of ways, for example:\t<\/p><\/div><\/div>\n\n
    \n\t\tManually curated email reports\t<\/h2><\/div><\/div>\n\n
    \n\t\tYou may choose to send daily or weekly emails which summarise the top line KPI movement, key site activity and short stories on performance.\t<\/p><\/div><\/div>\n\n
    \n\t\tWeekly management meetings\t<\/h2><\/div><\/div>\n\n
    \n\t\tYour organisation may have weekly management meetings, where senior managers from across the business come together to discuss the business performance.\t<\/p><\/div><\/div>\n\n
    \n\t\tThis is a great forum for your analysts to report back on site performance, as well as being an opportunity to highlight any upcoming activity, such as a new campaign going live, new product launch, or new project deployment.\t<\/p><\/div><\/div>\n\n
    \n\t\tQuaterly infographics\t<\/h2><\/div><\/div>\n\n
    \n\t\tThese require design resource, so you may not wish to create these every week however, when produced quarterly, they can provide an interesting and visually engaging snapshot of website performance.\t<\/p><\/div><\/div>\n\n
    \n\t\tLive dashboards\t<\/h2><\/div><\/div>\n\n
    \n\t\tYou may choose to pull live data\u00a0into dashboards to be presented on screens around the office, providing live, up-to-the minute reports on KPI movement.\t<\/p><\/div><\/div>\n\n
    \n\t\tThis will, of course, require some IT development work (and maybe some favours from the facilities team). Having this visual reference point reminds everyone of what the digital team should be focusing on.\t<\/p><\/div><\/div>\n\n
    \n\t\tNote that, as discussed in our previous article, live dashboards bypass the analysis phase, so they should be used as a supplement to your analytics process.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t