{"id":4251513,"date":"2015-10-19T13:34:00","date_gmt":"2015-10-19T11:34:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/how-to-optimise-your-website-navigation-with-tree-testing\/"},"modified":"2015-10-19T13:34:00","modified_gmt":"2015-10-19T11:34:00","slug":"how-to-optimise-your-website-navigation-with-tree-testing","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/how-to-optimise-your-website-navigation-with-tree-testing\/","title":{"rendered":"How to optimise your website navigation with Tree Testing"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tHow to optimise your website navigation with Tree Testing\t<\/h1>
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\n\t\tJonathan Whiteside\t\t
\n\t\tGlobal EVP Technology\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t19 October 2015\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\t\t\n\n\t\tIt\u2019s a sad fact that users are on our beloved websites for less and less time, and are increasingly impatient if they don\u2019t find the content they need quickly.\t<\/h2>\n\n\n\t\tModern browsing experiences are fragmented, interrupted and spread across multiple devices. On mobile, in particular, the average session duration is just 72 seconds, with desktop at around 150 seconds; both offering too brief a window to guide people to the context and content they are seeking.

It\u2019s never been more important to invest time in optimising your website navigation structure. Get this right and you can be confident that your users are engaging with your precious content, and being guided to your key services in the brief time you have with them.\t<\/p>\n\n\n\t\tHow to uncover real insight\t<\/h2>\n\n\n\t\tAt DEPT\u00ae, we analyse and benchmark website architecture before testing and validating a new proposed structure, based on clear rationale. We like to remove the guesswork, and enable a framework that provides clear evidence and analysis to inform refinements.

To do this, we use Tree Testing \u2013 a usability technique for evaluating the findability of topics in a website. Simply put, it provides a way to measure how well users can find items in a hierarchy, based on setting mini-tasks to find content.\t<\/p>\n\n\n\t\tHow to implement Tree Testing\t<\/h2>\n\n\n\t\tWe use TreeJack to conduct Tree Testing studies, which is part of the Optimal Workshop suite of tools.

There are four key steps to undertaking the perfect website navigation Tree Test:\t<\/p>\n\n\n\t\tDEPT\u00ae’s experience design\t<\/h2>\n\n\n\t\tDEPT\u00ae\u2019s team of highly experienced UX experts\u00a0and experience designers specialise in creating sites which fully support both user and business goals. \u00a0Contact us\u00a0to discuss how we can optimise your website.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t