{"id":4251495,"date":"2016-10-25T12:45:00","date_gmt":"2016-10-25T10:45:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/the-ux-challenge-of-localisation\/"},"modified":"2016-10-25T12:45:00","modified_gmt":"2016-10-25T10:45:00","slug":"the-ux-challenge-of-localisation","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/the-ux-challenge-of-localisation\/","title":{"rendered":"The UX challenge of localisation"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tThe UX challenge of localisation\t<\/h1>
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\n\t\tBrian Robinson\t\t
\n\t\tManaging Director UK\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t25 October 2016\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\t\t\n\n\t\tRapid advances in technology and increasing competitiveness in the digital sphere have led enterprises to focus a lot more time and budget on the user experience and interface of their digital estate. There are now entire internal teams and external agencies that spend all of their time thinking about these things.
\t<\/h2>\n\n\n\t\tSome\u00a0reports<\/a>\u00a0indicate that enterprises with great UX have increased revenue by 37%. User-centric design decisions have also been shown to increase revenue. For example ESPN.com\u00a0found out what users wanted<\/a>\u00a0during their homepage redesign and incorporated this knowledge, leading to a 35% increase in revenue.

The importance of UX is perhaps seen even more starkly on the negative side. Way back in 2012,\u00a088% of online consumers<\/a>\u00a0were telling surveys they would not return to a website that gave them a bad experience. In 2014, 86% of mobile app users were telling surveys they would stop using an app that didn\u2019t meet expectations. And why not? Competitors are very happy to offer them a better experience and increase their conversions and engagement at the expense of rivals. If you still need convincing, last year\u2019s inaugural\u00a0Design in Tech Report<\/a>\u00a0from KPCB\u2019s Design Partner, John Maeda, is full of information about the increasing importance of UX and design for digital.

One key challenge presented by this increased significance is ensuring that users get a great experience, wherever they are in the world. Global enterprises tend to want both brand consistency and websites\/apps that communicate well to users, whatever culture or country they are coming from. This comes with several questions and challenges.
\t<\/p>\n\n\n\t\tUX and localisation\t<\/h2>\n\n\n\t\tThink about your favourite e-commerce website or a website that reliably gives you a great user experience, every time. Now think about how users from another country or culture might see the exact same website. Assuming that language translation is perfect (not always the case), how might they see it?

Think about the following questions for your global users:
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