{"id":4251458,"date":"2021-04-01T10:14:09","date_gmt":"2021-04-01T08:14:09","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/why-big-brands-use-adobe-experience-manager-as-their-digital-platform\/"},"modified":"2017-12-08T13:06:46","modified_gmt":"2017-12-08T13:06:46","slug":"why-big-brands-use-adobe-experience-manager-as-their-digital-platform","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/why-big-brands-use-adobe-experience-manager-as-their-digital-platform\/","title":{"rendered":"Why big brands use Adobe Experience Manager as their digital platform"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tWhy big brands use Adobe Experience Manager as their digital platform\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tJonathan Whiteside\t\t
\n\t\tGlobal EVP Technology\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t1 April 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\t\t\n\n\t\tFor brands who take their digital presence seriously, a digital experience tool is a necessity. One of the fastest-growing digital experience platforms is\u00a0Adobe Experience Manager (AEM)<\/a>. DEPT\u00ae worked with the AEM platform for major brands such as Liberty Global (i.e. Ziggo), Eriks, Koninklijke Bibliotheek and De Bijenkorf.\t<\/h2>\n\n\n\t\tWhy do those organisations run digital on AEM? The main reason is that it reduces complexity of delivering great online experiences for multi-site, multi-language, multi-device and multi-platform organisations. Let\u2019s dive a little deeper into the features to see why AEM is named as a\u00a0\u201cLeader\u201d in Gartner\u2019s Magic Quadrant<\/a>\u00a0for Web Content Management and why major brands love to work with Adobe Experience Manager.\t<\/p>\n\n\n\t\tReason #1: simple campaign management\t<\/h2>\n\n\n\t\tWith the AEM feature, \u2018Sites\u2019, you can easily manage websites across many regions and languages. With \u2018Sites\u2019, brands are able to control multiple sites from one central location. Same goes for marketing campaigns. You can roll campaigns out over multiple sites, plus enable them across relevant territories, markets and languages.\t<\/p>\n\n\n\t\tReason #2: SEO & user experience\t<\/h2>\n\n\n\t\tUsually, uploading assets to your CMS (Content Management System) requires adding metadata and tags for SEO purposes and user experience. This isn\u2019t an issue if you upload just one asset per day. But if you upload hundreds of assets on a daily or weekly basis, AEM has a great feature: it has the ability to detect the content information around your asset and automatically assigns metadata and tags to them. Of course you can overwrite with your own metadata and tags, but if you have a large volume of content assets to manage, this feature drives efficiency and speed.\t<\/p>\n\n\n\t\tReason #3: measurable content personalisation\t<\/h2>\n\n\n\t\tPersonalisation is a time-consuming journey, but worth its weight in gold if your brand wants to deliver rich and relevant experiences for your audience, drive engagement and ultimately, revenue. Manually, this involves A\/B testing and measurement. AEM does not only allow you to choose whether you want to personalise on a page- or a content fragment level, but combined with the Analytics feature, AEM allows you to measure the results of personalisation on a content fragment level.\t<\/p>\n\n\n\t\tReason #4: one-stop shop mobile app management\t<\/h2>\n\n\n\t\tMost CMS\u2019 are not capable of managing content in mobile apps. And if it is possible, brands have the added complexity of managing apps across IOS, Windows and Android separately. With AEM it is much easier to manage mobile apps. From a content manager perspective, only one content base needs to be managed, while from a developer perspective, only one code base needs to be developed and maintained.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t