{"id":4251376,"date":"2019-07-02T13:28:00","date_gmt":"2019-07-02T11:28:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/understanding-sitecore-measurement-terms\/"},"modified":"2019-07-02T13:28:00","modified_gmt":"2019-07-02T11:28:00","slug":"understanding-sitecore-measurement-terms","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/understanding-sitecore-measurement-terms\/","title":{"rendered":"Understanding Sitecore measurement terms"},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<button\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tUnderstanding Sitecore measurement terms\t<\/h1><div\n\t\tclass=\"image-wrap block-article-post-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Documentnaam_dept_Amsterdam_marketing_JRF_9.jpg\"\n\t\t\t\tclass=\"image block-article-post-header__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/05\/jonathan-whiteside-svp-150x150.jpg\"\n\t\t\talt=\"Jonathan Whiteside\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tJonathan Whiteside\t\t<br \/>\n\t\tGlobal EVP Technology\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t2 July 2019\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tSitecore Experience Platform\u2019s extensive\u00a0<a href=\"https:\/\/doc.sitecore.com\/users\/90\/sitecore-experience-platform\/en\/experience-analytics-glossary.html\" target=\"_blank\" rel=\"noreferrer noopener\">measuring capabilities<\/a>\u00a0enable you to evaluate the performance of your marketing activity, and define detailed user profiles for each of your site\u2019s visitors. By understanding how users are interacting with your content, you can see where the sticking points are and readjust your strategy to ensure you\u2019re effectively moving users through a slick and successful user journey.\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tThere are multiple measurement terms that Sitecore uses to help you gain a deeper understanding of how users are interacting with your site:<br>\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tEvents\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tEvents can be used to track any interaction you wish to measure. They are broad by definition, and a user completing these actions doesn\u2019t necessarily create business value. However, tracking Events has many benefits, as it helps to build up a more complete picture of a visitor\u2019s behaviour as they navigate your website.<br><br>Examples of Event actions include:\t<\/p>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><ul class=\"lists lists__color--richBlack lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li>video play<\/li><li>vote<\/li><li>download<\/li><li>login<\/li><li>site search<\/li><\/ul><\/div><\/div>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tGoals\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tGoals should be used to track interactions which create business value. Essentially, you create goals to track and measure how visitors engage with the website and campaigns. They are typically key milestones you want users to reach throughout their journey. Once you have created goals, you can measure the conversion rate for each. You can find charts and dashboards that show goals and conversion rates in Experience Analytics.<br><br>Examples of goals include:\t<\/p>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><ul class=\"lists lists__color--richBlack lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li>sign up<\/li><li>job application<\/li><li>register for a newsletter<\/li><li>location search<\/li><li>download of a document<\/li><li>complete survey<\/li><li>leave a review<\/li><\/ul><\/div><\/div>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tWith certain goals you can create personalisation rules that show content to the user based on the type of goal they have triggered, and their behaviour throughout the website. \u00a0Users can be segmented by a number of factors, including:\t<\/p>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><ul class=\"lists lists__color--richBlack lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li>geographic location of visitor<\/li><li>the marketing campaign visitors respond to<\/li><li>where they are on the customer journey<\/li><li>whether they are a new or repeat visitor<\/li><li>what product or service they view the most<\/li><\/ul><\/div><\/div>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tContent editors can create quick personalisation rules within Sitecore using the\u00a0<a href=\"https:\/\/doc.sitecore.com\/users\/91\/sitecore-experience-platform\/en\/the-rule-set-editor.html\" target=\"_blank\" rel=\"noreferrer noopener\">Sitecore Rule Set Editor<\/a>.\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tFailure actions\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tFailure actions can be used to track friction points in the user experience that could cause users to abandon their journey. It can be the result of a technical error (e.g. displaying an error message after a failed login), or a visitor action (e.g. a \u2018no search results\u2019 message after an unrelated search query). You are able to track failure actions in Sitecore Analytics.\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tEngagement actions\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tEngagement Value (EV) is a Sitecore metric used to measure the visitor\u2019s level of engagement and commitment. \u00a0Similar to lead scoring, this functionality enables you to determine the impact of specific digital goals by assigning Engagement Value Points to each action. The more \u2018important\u2019 the goal, the higher the number of points are that are assigned to it.<br><br>As a user completes actions across the site, they are assigned an EV. For example, registering for a newsletter might be 10 points, and filling out a \u2018contact us\u2019 form might be 100.<br><br>As a user moves through channels or interacts with different campaigns, Sitecore will track which marketing activity resulted in the highest, aggregated Engagement Value from all visitors. Unavailable through traditional web analytics, EV is a true measure of visitor behaviour and can help greatly when tracking ROI.<br><br>Sitecore is constantly developing its platform with new and innovative tools, features and measuring actions to help marketer\u2019s become more effective with campaigns. By understanding how users interact with your brand, where they are on the buying journey, and what they are experiencing from your digital channels, your marketing can become incredibly effective.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/insight\/understanding-sitecore-measurement-terms\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/understanding-sitecore-measurement-terms\/\"\n\t\t\t\tdata-share-title=\"Understanding Sitecore measurement terms\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path 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universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae is the Webby Agency &amp; Network of the Year\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;Marjan Straathof\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae is the Webby Agency &amp; Network of the Year<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/insight\/alliance-pharma-appoints-dept-to-lead-digital-transformation\/\"\n\t\t\t\ttitle=\"Alliance Pharma Appoints DEPT\u00ae to lead digital transformation across creative, retail media, brand &amp; performance\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/04\/DEPTxAlliance_Logos_1920x1080.webp\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Alliance Pharma Appoints DEPT\u00ae to lead digital transformation across creative, retail media, brand &amp; 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