{"id":4251341,"date":"2019-10-17T16:32:00","date_gmt":"2019-10-17T16:32:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/british-gymnastics-appoint-dept-to-lead-digital-transformation\/"},"modified":"2019-10-17T16:32:00","modified_gmt":"2019-10-17T16:32:00","slug":"british-gymnastics-appoint-dept-to-lead-digital-transformation","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/british-gymnastics-appoint-dept-to-lead-digital-transformation\/","title":{"rendered":"British Gymnastics appoint DEPT\u00ae to lead digital transformation"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tBritish Gymnastics appoint DEPT\u00ae to lead digital transformation\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tMellissa Flowerdew-Clarke\t\t
\n\t\tVP of Marketing, EMEA\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t17 October 2019\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\t\t\n\n\t\tDEPT\u00ae is collaborating with\u00a0British Gymnastics<\/a>\u00a0to spark digital transformation ahead of the\u00a02020 Tokyo Olympics.<\/a>
\t<\/h2>\n\n\n\t\tManaging Director of DEPT\u00ae Experience Design, Jake Welsh, said: \u201c It\u2019s a welcomed opportunity for DEPT\u00ae to partner with British Gymnastics and evolve the organisation\u2019s digital estate. User experience is the centrepiece of the project with tailored user-journeys being crafted to re-engage its community of gymnasts, parents clubs and members.\u00a0

\u201cTo portray the essence of the brand, purposeful interactions and a strategic content structure will be implemented through the use of design and technology.\u201d
British Gymnastics is the national governing body for the sport in the United Kingdom. This status is recognised by Sport England, UK Sport, the British Olympic Association (BOA), European Union of Gymnastics (UEG) and the International Gymnastics Federation (FIG).

The vibrant and progressive organisation unites more than 350,000 gymnasts, coaches, judges and volunteers across the four Home Countries, the Isle of Man, 10 English Regions and 1200 affiliated Gymnastics clubs.\u00a0

Head of IT at British Gymnastics, Joseph Harrison said: \u201c We are on a journey to improve customer experience through innovative digital services. The digital transformation initiative aims to evolve with and react to the changing needs of our growing customer base. We have chosen to partner with DEPT because of their proven capability to identify and deliver against customer needs and introduce positive change in a scalable, sustainable way.\u201d

To kick-off the digital transformation project with British Gymnastics, DEPT\u00ae is conducting a UX audit of its full offering. The insight will be used to map a happy path for all users on its website and ultimately improve their overall experience. A refreshed brand platform will be designed, developed and released to represent British Gymnastics on the global stage at the 2020 Summer Olympics.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t