{"id":4251279,"date":"2021-04-01T13:12:35","date_gmt":"2021-04-01T11:12:35","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/react-dont-retreat-putting-together-a-marketing-strategy-to-counter-covid-19\/"},"modified":"2020-03-26T14:11:03","modified_gmt":"2020-03-26T12:11:03","slug":"react-dont-retreat-putting-together-a-marketing-strategy-to-counter-covid-19","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/react-dont-retreat-putting-together-a-marketing-strategy-to-counter-covid-19\/","title":{"rendered":"React, don\u2019t retreat. Putting together a marketing strategy to counter COVID-19"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tReact, don\u2019t retreat. Putting together a marketing strategy to counter COVID-19\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tLizzie Powell\t\t
\n\t\tVP of Growth, Experience and Engineering\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t1 April 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\t\t\n\n\t\tThe Corona crisis is affecting every single company in a different way. Some urgently need manpower to cope with the sharp rise in online demand, some are shifting to a Direct to Consumer model to combat the closure of stores, while the food retail and public sectors are forced to start mass recruitment drives for short-term work in response to increased demand.\t<\/h2>\n\n\n\t\tThe main changes not only follow each business\u2019s unique verticals, but also its operational model. What can still be delivered and what are the restrictions in delivery logistics and the supply chain?\t<\/p>\n\n\n\t\tHowever, one principle applies to all businesses: putting the brakes on every marketing campaign is a major risk.\t<\/p>\n\n\n\t\tA number of companies are currently considering (or have already implemented) a complete stop to most, if not all, digital marketing activities. This way of thinking is understandable; should society come to a standstill, every pound saved contributes to a company\u2019s reserve. The issue is that in this period of crisis, consumers and clients are looking for clarity from businesses, and pausing all communications can leave your audience adrift.\t<\/p>\n\n\n\t\tInstead, businesses should be focusing on reactive strategies to respond to the current situation. In this article, we outline some key activities that you should embrace to help weather the storm.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t