{"id":4251229,"date":"2021-04-01T13:12:20","date_gmt":"2021-04-01T11:12:20","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/how-shopify-can-quickly-build-your-commerce-business\/"},"modified":"2020-06-03T13:07:01","modified_gmt":"2020-06-03T13:07:01","slug":"how-shopify-can-quickly-build-your-commerce-business","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/how-shopify-can-quickly-build-your-commerce-business\/","title":{"rendered":"How Shopify can quickly build your commerce business"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tHow Shopify can quickly build your commerce business\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
\n\t\t\t\n\t\n\t
\n\t\tKaty White\t\t
\n\t\tClient Development Director\n\t\t\t<\/div>\n<\/div>\n\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t1 April 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t
\n\t\t\n\t\t\t\t\t
\n\t\t\t\t\n\n\t\tAs an outsider looking in at the e-commerce platform sector, it can be difficult to distinguish between each available option. The growth of e-commerce, accelerated by the Covid-19 pandemic, has created a highly specialised market in which every platform offers the same topline purpose (to sell products or services online), then descends into a mix of unique features and benefits.\t<\/h2>\n\n\n\t\tFinding the right platform for your business is a challenge that requires research, a solid understanding of how the platform\u2019s benefits align with the business\u2019s identity and goals. This brief overview looks to explain the unique features and strengths of Shopify, new developments in its offering, and how Shopify is built to ensure accessibility and scalable growth for businesses entering the e-commerce market.\t<\/p>\n\n\n\t\tAll-in-one shopping solution\t<\/h2>\n\n\n\t\tShopify inhabits an interesting space in the e-commerce platform market, well-positioned to appeal to the shoppers that prefer smaller, local, independent businesses. Targeting everything from absolute beginners, brick and mortar stores taking their first step online, through to internet savvy challenger brands and fast-growing social media success stories, Shopify aims to provide an all-in-one shopping solution for small and medium-sized businesses, independent stores in particular. The main focus is getting the store online, putting in place a system that makes it easy to take payment, to follow best practice SEO, and create an easy to use website. Any concerns over developing separate mobile and desktop sites are solved by Shopify\u2019s responsive design.\t<\/p>\n\n\n\t\tSimplifying sales\t<\/h2>\n\n\n\t\tThis shopping solution also extends to in-store points of sale, creating a commerce solution that tracks all sales in one database. Simplifying sales is a major benefit as the business grows and issues like inventory management become more of a challenge. For users looking to add extra features to their website, a growing community of developers are creating Shopify apps, adding even more ease to areas like social media marketing and gathering testimonials.\t<\/p>\n\n\n\t\tSetting up or moving to Shopify presents a major opportunity for independent, smaller stores. While brick and mortar retail is tied to one location, the online store gives any retailer a chance to broaden their market, turning a local operation into a national or international outfit. This is major for retailers catering to a particular niche or with a unique proposition. As an example, look to board games stores;\u00a0sales are surging in the tabletop gaming market<\/a>, though physical stores are limited to their catchment area of shoppers. Often independent, these niche interest stores can broaden their catalogue of board games to a wider audience, without the need to franchise or lease more buildings.\t<\/p>\n\n\n\t\tEngaged shoppers\t<\/h2>\n\n\n\t\tWhat\u2019s interesting about the growth of direct to consumer is how it ties into loyalty. In the era of Amazon, D2C e-commerce exists because of brand preference. Rather than battling for listings at department stores or supermarkets, brands can be successful in appealing to engaged, supportive shoppers. Keeping shoppers engaged means managing social media and running email and online marketing, another function that Shopify offers in its dashboard. This also plays into Shopify\u2019s partnership with Facebook, enabling selling through Facebook and the rolling out Shop feature on Instagram.\t<\/p>\n\n\n\t\tShopify Plus for enterprise\t<\/h2>\n\n\n\t\tFor enterprise-level businesses,\u00a0Shopify Plus<\/a>\u00a0offers a deeper level of customisation, automation and control to the platform. Shopify Plus follows the headless commerce approach, creating a bridge from all of your front end applications into one unified backend.\t<\/p>\n\n\n\t\tIn the traditional coupled approach, updates and changes need to be replicated across each front and back end; a time-intensive process. With\u00a0headless commerce<\/a>, having a single back end dramatically cuts the time it takes to change and update each storefront. This is a major benefit as the pace of innovation in e-commerce increases and the number of ways to shop increases across mobile, laptops and smart devices.\t<\/p>\n\n