{"id":4251100,"date":"2021-02-17T16:06:50","date_gmt":"2021-02-17T16:06:50","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/how-to-launch-a-commerce-site-in-just-3-weeks\/"},"modified":"2021-02-17T16:06:50","modified_gmt":"2021-02-17T16:06:50","slug":"how-to-launch-a-commerce-site-in-just-3-weeks","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/how-to-launch-a-commerce-site-in-just-3-weeks\/","title":{"rendered":"How to launch a commerce site in just 3 weeks"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tHow to launch a commerce site in just 3 weeks\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tKaty White\t\t
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\n\t\t\t\t\t17 February 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\t\t\n\n\t\tThe COVID-19 pandemic has thrown global industry into a state of flux. Business models are being revised, as manufacturers and B2B businesses adapt to the current reality and seek new revenue streams.\t<\/h2>\n\n\n\t\tThe disruptive effects of COVID-19 are accelerations of existing trends such as the shift towards e-commerce and the need for digitising processes to streamline business operations. It\u2019s likely that launching a direct to consumer (D2C) model was already on your long-term roadmap, but now it\u2019s time to expedite those plans to ensure your business is maximising as many revenue streams as possible.\t<\/p>\n\n\n\t\tThe process of building a commerce offering can seem like new ground to many B2B CEOs. Understanding the array of software options on the market and assessing the return on investment can be daunting. The key is to see how you can make your company\u2019s assets go further; can insights gathered from customer data be applied to other areas of the business? Can consumers be given an easier path to purchase? Digital transformation magnifies strengths by focusing on scalable improvements.\t<\/p>\n\n\n\t\tFor those who have already taken the step into direct-to-consumer, you may now be assessing its long term viability and looking to cement it into your business model and future roadmap. You may have seen great success and now want to launch internationally, or you may be looking at developing a 360 view of your new customer base.\u00a0 Either way, whether you\u2019re just starting out or looking to develop your offering, agility and speed-to-market is paramount. Every day missed is a day of missed revenue.\u00a0\t<\/p>\n\n\n\t\tSo, how do you quickly start selling online and grow revenue, increase brand awareness and build one-to-one relationships to increase customer satisfaction? DEPT\u00ae has teamed up with Salesforce to develop a quick-launch commerce solution that enables brands to be up and running with a fully-functioning e-commerce site in just three weeks. Here\u2019s how\u2026\t<\/p>\n\n\n\t\tStep one: discovery\t<\/h2>\n\n\n\t\tAs with any digital project, the first step is always assessing and understanding your business, your products and your target customers. For those looking to launch direct-to-consumer for the first time, we\u2019ll explore your motivations for doing so, and interrogate ideas on how to build a compelling offering, such as offering exclusive products that aren\u2019t available elsewhere, logistics options to enable shorter delivery times, or launching subscription-based models.\u00a0\t<\/p>\n\n\n\t\tFollowing a series of discovery workshops, a detailed requirements map is created that\u2019s aligned to the functionality and capability of the quick launch commerce solution.\u00a0\t<\/p>\n\n\n\t\tStep two: build\t<\/h2>\n\n\n\t\tNow that the requirements are confirmed, we can start building your commerce site. We\u2019ll lead on the merchant setup, data integration, price and inventory, so that your storefront, product catalogue and search are all set up and ready to go.\u00a0\t<\/p>\n\n\n\t\tWe\u2019ll guide you through the creation or your product catalogues, from required formats to options for data delivery (whether it needs to be integrated into an existing ERP system, a PIM, or even just an excel spreadsheet). We\u2019ll work closely with you to determine your needs for order management, and help you to select and integrate a solution that best meets your requirements. For example, you might already have an order management system (OMS) that you\u2019d like the data to feed into, or you may decide to implement\u00a0Salesforce OMS<\/a>\u00a0or DEPT\u00ae\u2019s OMS Lite system.\u00a0\u00a0\t<\/p>\n\n\n\t\tAs an all-in-one solution, functionality for wish lists, bundling, product recommendations, variations and promotions will all be included, and we\u2019ll be supporting your team to ensure you maximise the potential of all the available features from day one.\u00a0\u00a0\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t