{"id":4251090,"date":"2021-02-25T12:33:27","date_gmt":"2021-02-25T10:33:27","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/highlights-from-londons-first-digital-only-fashion-week\/"},"modified":"2021-02-25T12:33:27","modified_gmt":"2021-02-25T10:33:27","slug":"highlights-from-londons-first-digital-only-fashion-week","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/highlights-from-londons-first-digital-only-fashion-week\/","title":{"rendered":"Highlights from London\u2019s first digital-only fashion week"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tHighlights from London\u2019s first digital-only fashion week\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tAlexandra Moorhouse\t\t
\n\t\tMarketing Director, UK&I\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t25 February 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\t\t\n\n\t\tTechnology has stripped away the exclusivity that has defined one of the world\u2019s most critically acclaimed trade events. Before covid-19, more than 5,000 international press, buyers and vi ps would flock to the uk capital for\u00a0London Fashion Week<\/a>; but this year, anyone could grab a front-row seat straight from their device. How did the fashion industry take advantage of this digital reinvention? We took a look at how London Fashion Week (LFW) welcomed a wider audience into its elite world.\t<\/h2>\n\n\n\t\tThe five-day digital event was the first of the \u201cBig Four\u201d global fashion weeks to take the catwalk experience online; with a public-facing platform that merged live and pre-recorded runway shows, films, presentations, lookbook shoots and installations from breakthrough designers to the biggest names in the business, including Burberry, Vivienne Westwood, Victoria Beckham and Emilia Wickstead.\u00a0\t<\/p>\n\n\n\t\tPushing boundaries\t<\/h2>\n\n\n\t\tThe packed LFW schedule gave an insight into how the fashion industry has been remodelled during the pandemic, using a storytelling approach to reveal what the industry\u2019s new normal might look like. As time has progressed, so have societal attitudes and how people think about how they dress. LFW was a fitting way to mark this new era in fashion with gender, sustainability and escapism at the forefront. It was kicked off by kai-isaiah jamal, a spoken word performer, model and trans visibility activist, in the black and white video:\u00a0We Applaud Here<\/a>.\t<\/p>\n\n\n\t\tThis iteration of LFW was the first to present as genderless, combining previously separate events for womenswear and menswear, while providing space for brands to amalgamate collections and explore avenues in between.\u00a0Bethany Williams<\/a>, the recipient of the A\/W 2021 Queen Elizabeth II Award for British Design, revealed her gender-neutral capsule coat collection, made from upcycled vintage blankets the designer personally sourced on trips around the UK.
\t<\/p>\n\n\n\t\tGender-fluid looks continued throughout the week and were worn by ru paul\u2019s drag race uk\u2019s front-running contestants a\u2019whora and bimini bon boulash. The duo made their runway debut for\u00a0Art School<\/a>, a genderless London-based brand, respecitvely wearing an oversized leather blazer and a slashed coat made from recycled materials.\u00a0


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