{"id":4251049,"date":"2021-04-07T12:43:16","date_gmt":"2021-04-07T12:43:16","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/why-cx-is-more-important-than-price\/"},"modified":"2021-04-07T12:43:16","modified_gmt":"2021-04-07T12:43:16","slug":"why-cx-is-more-important-than-price","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/why-cx-is-more-important-than-price\/","title":{"rendered":"Why CX is more important than price"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tWhy CX is more important than price\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
\n\t\t\t\n\t\n\t
\n\t\tKaty White\t\t
\n\t\tClient Development Director\n\t\t\t<\/div>\n<\/div>\n\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t7 April 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t
\n\t\t\n\t\t\t\t\t
\n\t\t\t\t\n\n\t\tThe purchasing mindset and considerations shared by consumers and corporate buyers are evolving. Not too long ago, the keys to business success were offering the highest quality products for the most affordable price, but the ease of competitor comparisons has levelled this playing field. Being on par with quality and price nowadays only gets businesses in the game, while the winners excel in service; making customer experience the next competitive battleground for brands to differentiate themselves.\t<\/h2>\n\n\n\t\tCustomer experience (CX), is your customer\u2019s perception of how your business treats them. CX is tied to the level of holistic fulfilment consumers feel across every touchpoint of their journey, from awareness to post-sale. Enhancing customer experience is a win-win strategy; by doing so, organisations can maximise customer satisfaction and improve their bottom line.\t<\/p>\n\n\n\t\t\u201cThere is little room for error in today\u2019s highly connected world; anything from a clunky website, to slow loading pages, poor follow-up emails to hold queues on a customer service line could constitute a bad experience and drive customers to another brand,\u201d says Kyle Cassidy, Head of UX Design & Insights at DEPT\u00ae. \u201cTo provide a positive customer experience, reduce friction points across customer journeys. Speed, convenience, knowledgeable help and friendly service are the basic ingredients for great experiences.\u201d\u00a0\t<\/p>\n\n\n\t\tIt\u2019s important to get it right the first time as businesses are rarely given the opportunity to rectify issues:\t<\/p>\n\n