{"id":4251001,"date":"2021-05-27T07:30:13","date_gmt":"2021-05-27T05:30:13","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/how-social-commerce-is-transforming-online-shopping-experiences\/"},"modified":"2021-05-27T07:30:13","modified_gmt":"2021-05-27T07:30:13","slug":"how-social-commerce-is-transforming-online-shopping-experiences","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/how-social-commerce-is-transforming-online-shopping-experiences\/","title":{"rendered":"How social commerce is transforming online shopping experiences"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tHow social commerce is transforming online shopping experiences\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tKaty White\t\t
\n\t\tClient Development Director\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t27 May 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\t\t\n\n\t\tSocial media is quickly becoming a platform to transact as well as gain inspiration, making it the latest playground for brands to sell. Global consumers now spend\u00a04.2 hours per day<\/a>\u00a0using apps on their smartphones, a 30% increase since 2019, with\u00a0around half<\/a>\u00a0of that time being spent on social media. What\u2019s more,\u00a054% of social media browsers<\/a>\u00a0do so to research products and are\u00a071% more likely<\/a>\u00a0to purchase when referred by social media. Given this evidence, it\u2019s no shock that brands are looking to create seamless shopping experiences on social media, where consumers are spending more of their time, rather than luring them to an online store.\t<\/h2>\n\n\n\t\tAs shopping continues to weigh heavily towards digital, the role of social media should not be underestimated. Technical innovations and new functionalities are expanding the role it has within the wider\u00a0e-commerce<\/a>\u00a0arsenal. Here are some of the key reasons why brands should embrace a social commerce strategy and why we believe it will become a primary sales channel in the very near future.\u00a0\u00a0\t<\/p>\n\n\n\t\tDirect checkout\t<\/h2>\n\n\n\t\tFacebook, Instagram, Pinterest and TikTok have all implemented different ways to make social content shoppable, serving as a central interface for e-commerce. The core principle of social commerce is that it allows customers to quickly and easily purchase products directly within their chosen social platform, without being redirected to an online store or any other site.\u00a0\t<\/p>\n\n\n\t\tWhat may have previously taken weeks, or even months, from first seeing an advertisement, researching the product and visiting a store to view it before purchasing can now happen in minutes. Now, when consumers see a product, they simply click the link and buy it, with\u00a0almost 30%<\/a>\u00a0of social media users making purchases on the same day of using the platform. This simplification of the path to purchase has significantly shortened the customer journey, providing the opportunity to drastically reduce abandonment and take advantage of growing rates of impulse purchasing.\t<\/p>\n\n\n\t\tMaximising brand experiences\t<\/h2>\n\n\n\t\tTraditional online stores are often conversion driven, and make it difficult to bring products and brands to life. But the creative and engagement focus of social media can help to significantly close this gap and deliver stronger brand experiences, such as through the implementation of\u00a0live video shopping<\/a>\u00a0or\u00a0augmented reality (AR)<\/a>, while driving sales.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t