{"id":4250984,"date":"2021-06-17T12:00:00","date_gmt":"2021-06-17T10:00:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/redefining-innovation-ecommerce\/"},"modified":"2021-06-17T12:00:00","modified_gmt":"2021-06-17T10:00:00","slug":"redefining-innovation-ecommerce","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/redefining-innovation-ecommerce\/","title":{"rendered":"Redefining innovation in e-commerce"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tRedefining innovation in e-commerce\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tAlexandra Moorhouse\t\t
\n\t\tMarketing Director, UK&I\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t17 June 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\tBusiness innovation means making core changes that lead to growth. It\u2019s not making change for change\u2019s sake, it\u2019s about creating new value. Contrary to popular belief, innovation doesn\u2019t\u00a0
always\u00a0<\/em>have to mean you\u2019re the first mover and doesn\u2019t\u00a0always<\/em>\u00a0need to be public-facing. When this concept is applied to e-commerce, the opportunities to innovate are endless.\t<\/h2><\/div><\/div>\n\n

\n\t\t\tWhat is innovation?\t<\/h2><\/div><\/div>\n\n

Business innovation can be applied anywhere from within the supply chain to advertising, and post-purchase touchpoints. It\u2019s about adapting existing and introducing new processes, ideas, services, or products to address challenges, increase efficiency and, often, to boost the bottom line.
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Innovation is personal, as what may be innovative to one business won\u2019t hold the same meaning for another. A company\u2019s roadmap to innovation must reflect its operations, scale, ambitions and customers\u2019 needs or preferences. Opportunities should always be monitored and evaluated to determine what changes will deliver the greatest impact. Whenever your business is in its digital maturity, it\u2019s imperative to keep moving forward to keep pace within your industry and retain market value.\u00a0

Business innovation and agility is the backbone of providing the ultimate customer experience (CX), which are\u00a0the biggest competitive differentiator<\/a>\u00a0in today\u2019s digital-first landscape across all B2B and B2C verticals. With this in mind, consider what\u2019s holding you back. How can you optimise your supply chain, advance your CRM to offer greater personalisation or\u00a0fine-tune the fulfilment process<\/a>? Each of these can be areas of innovation for e-commerce companies.\u00a0<\/p><\/div><\/div>\n\t<\/div>\n<\/div>\n\n

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Breaking barriers in e-commerce<\/p>\n<\/div>\n\n

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\n\t\t\t\t\n\n\t\tThe future of digital commerce will be dominated by CX and for businesses to compete, they must provide a seamless experience across all touchpoints. Undergo a\u00a0customer journey mapping<\/a>\u00a0process to examine all micro brand interactions and incrementally make improvements that will ultimately encourage repeat customers. Points of friction turn people away, whereas, reliable platforms can help to\u00a0build brand preference<\/a>\u00a0and win points on the trust barometer.\u00a0

Trickling innovation into e-commerce with the aim of improving the user experience has proven to have a big impact. To avoid common faux pas, consider making these improvements to your platform:\t<\/p>\n\n