{"id":4250934,"date":"2021-09-23T16:00:00","date_gmt":"2021-09-23T16:00:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/optimising-digital-experiences-with-composable-architecture\/"},"modified":"2021-09-23T16:00:00","modified_gmt":"2021-09-23T16:00:00","slug":"optimising-digital-experiences-with-composable-architecture","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/optimising-digital-experiences-with-composable-architecture\/","title":{"rendered":"Optimising digital experiences with composable architecture"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tOptimising digital experiences with composable architecture\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tPhil Robinson\t\t
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\n\t\t\t\t\t23 September 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\tCustomer experience (CX) is what separates a positive digital interaction from a negative one. A recent study<\/a> found that almost three quarters (74%) of consumers are likely to buy based on experience alone, yet 83% of executives face \u2018moderate\u2019 to \u2018severe\u2019 revenue and market share risks due to poor CX. The gap is wide, but most businesses are rightly standing up and taking action, with around 60% of companies<\/a> making the delivery of quality customer experiences their top priority within digital transformation plans.\u00a0\t<\/h2><\/div><\/div>\n\n

One of the biggest blockers of delivering optimum digital experiences is outdated, inflexible and disconnected technologies and tools. The solution? Composable digital experience platforms (DXPs). These DXPs are your potential solution to effectively managing and optimising digital experiences from a single portal.

We\u2019ve compiled everything you need to know about composable DXPs, including the benefits and some of the key considerations to help you decide if it\u2019s the right solution to help your business maximise digital customer experiences.\u00a0<\/p><\/div><\/div>\n\t<\/div>\n<\/div>\n\n

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Suites vs stacks<\/p>\n<\/div>\n\n

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\n\t\t\t\t\n\n\t\tSuites\t<\/h2>\n\n\n\t\t\u2018Monolithic\u2019 digital experience platforms (DXPs), often called suites, have historically been the leading choice, providing companies with everything they may need in a suite of applications. They provide a single platform for managing and optimising all digital content and campaigns, enabling businesses to tap into all digital aspects of their operations and create engaging touchpoints at every stage of the customer journey, from discovery to post-sales. But being locked in to a single vendor or technology has the potential to create limitations, and the complexity often requires businesses to hire team members with a specific skill set to build the experiences they need and want.\u00a0\t<\/p>\n\n\n\t\tStacks\t<\/h2>\n\n\n\t\tThe recent, rapid acceleration of digital transformation plans has driven a dramatic increase in the volume of companies opting to implement more modular, headless technology \u2018stacks\u2019. Built on an open, API-first approach to software and adopting a best-of-breed methodology, many of these stacks use a cloud platform to provide scalability and secure integration. They aim to break release cycle issues as they use a software ecosystem that provides a flexible, open and future-ready architecture.

The growing popularity of headless technology stacks has led longstanding DXP providers to rethink and reimagine their products, which has seen many of them move away from the monolithic approach to offer a hybrid solution: composable DXPs. These allow clients to break free from the traditional constraints of platform lock-in, large implementation updates, and significant upfront costs.\u00a0

By no stretch of the imagination does this mean that monolithic architecture is unsuitable. As a package, this can still be the best option for businesses depending on their use case, requirements and points of differentiation; all of which are key considerations in making the best decision for your business and customer experiences.
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