{"id":4250893,"date":"2021-11-10T09:14:43","date_gmt":"2021-11-10T09:14:43","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/driving-next-gen-ecommerce\/"},"modified":"2021-11-10T09:14:43","modified_gmt":"2021-11-10T09:14:43","slug":"driving-next-gen-ecommerce","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/driving-next-gen-ecommerce\/","title":{"rendered":"Driving next gen e-commerce"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tDriving next gen e-commerce\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tKaty White\t\t
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\n\t\t\t\t\t10 November 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\tIn the second panel of Meta Festival 2021, we talked with Dr. Teo Pham, Diana zur L\u00f6wen, Artjem Weissbeck, Tarek M\u00fcller and Torge Schwand about the emerging trends in e-commerce and how brands can benefit from leveraging them. Here are the top three takeaways that will help brands master the metaverse shopping world.
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The brand essentials for driving sales across younger target groups<\/p>\n<\/div>\n\n

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\n\t\t\t\t\n\n\t\tLive shopping is the new influencer marketing\t<\/h2>\n\n\n\t\tAlthough many of us still think of Gen Z as young people, or perhaps even “kids” in the eyes of some, this target group actually already has a lot of purchasing power, which will only increase in the upcoming years. Since people of this generation are considered as digital natives 2.0, we can no longer lure them with outdated marketing strategies. Search-based e-commerce via Google and Amazon is old news. Even the second wave, using brand and influencer posts via Instagram, is outdated.\u00a0

Today, e-commerce 3.0 is dominated by TikTok videos and live streaming, which help users discover brands instead of searching for them specifically. But still, in this new digital world, people seem to want to share their shopping experience live with others, instead of scrolling lonely through online stores. Live shopping makes it possible and is no longer a newcomer when it comes to advanced sales channels. The thrill of this trend is the combination of advice on fashion, shopping and entertainment at the same time. Of course, there is no one-size-fits-all solution, since brands vary in their concepts and consumers have individual needs and interests. Companies can choose whether to stream a one-to-many live shopping session for a broad customer base, or go for a one-to-one or one-to-group streaming if the shopping experience should have a more personal and exclusive character.\u00a0

China has recognised the incredible sales volume, where almost 20% of all e-commerce purchasing now takes place via live shopping channels. The trend is already spilling over to Europe. Amazon has been experimenting with the concept for years, startups like Popshop are rising in popularity, and at TikTok these types of sales are now commonplace. Long-established brands like Douglas and Gucci are also amongst the first movers of this new trend. These brands offer in-store live streams, which provide consumers with a virtual shopping experience in the comfort of their own home.\u00a0

It’s time to take business to the next level and drive E-Commerce through live shopping events.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t