{"id":4250741,"date":"2022-06-14T20:53:33","date_gmt":"2022-06-14T18:53:33","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/study-only-16-of-people-understand-what-the-metaverse-is\/"},"modified":"2022-06-14T11:21:08","modified_gmt":"2022-06-14T09:21:08","slug":"study-only-16-of-people-understand-what-the-metaverse-is","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/study-only-16-of-people-understand-what-the-metaverse-is\/","title":{"rendered":"Study: Only 16% of people understand what the metaverse is"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tStudy: Only 16% of people understand what the metaverse is\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tKelsey Anderson\t\t
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\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t14 June 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\n\t\tAccording to Meta, the metaverse is the next evolution of social connection\t<\/h2>\n\t\t\t\t\t
\n\t\t\t\t\n\n\n\n\t\tThat sounds lovely, but what does that mean exactly?

Others say the metaverse will be the new front end of the internet featuring digital spaces and experiences.

Again…super exciting. But how do consumers feel about all of this? Are they excited? Horrified? Do they find value in owning virtual goods?\u00a0

In May 2022, we set out to find out by conducting a survey of nearly 2,000 consumers about their feelings towards the metaverse, based on their current knowledge. The respondents ranged in age from 18 to 60 and were all located in the US.\u00a0\u00a0

Here are some of the highlights and how brands can leverage this data to accelerate metaverse technology acceptance and enthusiasm.\u00a0\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t