{"id":4250700,"date":"2022-07-27T12:19:53","date_gmt":"2022-07-27T10:19:53","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/considerations-around-the-uks-plan-to-scrap-cookie-consent\/"},"modified":"2022-07-27T12:19:53","modified_gmt":"2022-07-27T10:19:53","slug":"considerations-around-the-uks-plan-to-scrap-cookie-consent","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/considerations-around-the-uks-plan-to-scrap-cookie-consent\/","title":{"rendered":"Considerations around the UK’s plan to scrap cookie consent"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tConsiderations around the UK’s plan to scrap cookie consent\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tMatt Lacey\t\t
\n\t\tDirector of Data, CRO & Insights\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t27 July 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\t\t\n\n\t\tDigital privacy concerns have continued to grow since the introduction of GDPR in Europe. And with the demise of cookies being on the radar for quite some time now, businesses have been preparing to navigate the cookieless world. And in a recent survey<\/a>, 69% of marketers believe it is important to collect first-party data for their strategies and campaigns.\t<\/h2>\n\n\n\t\tBut is all that set to change in the UK? The government recently shared plans to reform local data protection law, including the requirement for website cookie consent that could see us say farewell to the notorious cookie banner.\u00a0

Here we explore the current state of the landscape as well as the implications for businesses and consumers. And we answer the all important question: does it really matter?\u00a0\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t