{"id":4250690,"date":"2022-08-05T16:58:20","date_gmt":"2022-08-05T14:58:20","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/we-hosted-the-first-24h-festival-in-the-metaverse-heres-what-we-learned\/"},"modified":"2022-08-16T08:46:28","modified_gmt":"2022-08-16T06:46:28","slug":"we-hosted-the-first-24h-festival-in-the-metaverse-heres-what-we-learned","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/we-hosted-the-first-24h-festival-in-the-metaverse-heres-what-we-learned\/","title":{"rendered":"We hosted the first 24H festival in the metaverse: here\u2019s what we learned."},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tWe hosted the first 24H festival in the metaverse: here\u2019s what we learned.\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\t\t\t\t5 August 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\tEveryone\u2019s talking about the metaverse. But, according to our research, only 16% of people<\/a> understand what it is.\u00a0

That\u2019s why DEPT\u00ae and Journee<\/a> transformed this year’s Meta Festival into a historic 24H virtual celebration: an event within the metaverse, about the metaverse.\u00a0\u00a0From construction to content to PR, this is what we learned.\t<\/h2>\t<\/div>\n<\/div>\n\n
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\n\t\t\n\t\tBuilding a metaverse\t<\/h2>\n\t\t\t\t\t
\n\t\t\t\t\n\n\t\tMeta Festival took place in Metapolis, a metaverse that we created in partnership with Journee.\u00a0

Collaborating on a metaverse with a company like Journee saved us an immense amount of time, while also allowing us to create a unique immersive experience that was fully aligned with the Meta Festival brand.

While platforms like Roblox or Decentraland also offer the ability to create a custom 3D virtual event space, working within one of their platforms would have put us under the constraints of a separate brand.\u00a0

On the other hand, building a metaverse on our own from the ground up would have been a massive undertaking. A project like that could easily take a team a year or more to complete, and we didn\u2019t have the time or engineering availability to dedicate to that kind of endeavour.

Working with Journee enabled our team to get the best of both worlds, sparing us an inordinate investment of time and energy while also giving us complete creative control over the look, feel, and function of Metapolis.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t