{"id":4250688,"date":"2022-08-18T10:00:00","date_gmt":"2022-08-18T08:00:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/dept-announces-uk-data-practice-launch\/"},"modified":"2022-08-18T10:00:00","modified_gmt":"2022-08-18T08:00:00","slug":"dept-announces-uk-data-practice-launch","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/dept-announces-uk-data-practice-launch\/","title":{"rendered":"DEPT\u00ae announces UK data practice launch and supporting recruitment drive"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tDEPT\u00ae announces UK data practice launch and supporting recruitment drive\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
\n\t\t\t\n\t\n\t
\n\t\tAlexandra Moorhouse\t\t
\n\t\tMarketing Director, UK&I\n\t\t\t<\/div>\n<\/div>\n\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t18 August 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t
\n\t\t\n\t\t\t\t\t
\n\t\t\t\t\n\n\t\tGlobal digital agency DEPT\u00ae has launched a dedicated UK practice to help clients accelerate growth through data analysis, activation and optimisation.\t<\/h2>\n\n\n\t\tMatt Lacey joins the team as Director of Data, CRO and Insights and takes responsibility for rapidly expanding DEPT\u00ae\u2019s UK data practice out of its Manchester office, providing expertise in conversion rate optimisation (CRO), data strategy, analytics, data management platforms, customer data platforms and much more.\u00a0

Lacey joins from Manchester-based Ello Group, having previously held roles at PRWD and iProspect, as well as guest lecturing at Alliance Manchester Business School.

With more than 15 years\u2019 experience in the field, Lacey has worked with brands including The North Face, AllSaints, Bupa and Skyscanner to establish, accelerate and optimise their data and analytics strategies.\u00a0\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t