{"id":4250625,"date":"2022-10-28T10:00:00","date_gmt":"2022-10-28T08:00:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/3-learnings-manufacturers-can-take-from-b2c-commerce\/"},"modified":"2022-10-28T10:00:00","modified_gmt":"2022-10-28T08:00:00","slug":"3-learnings-manufacturers-can-take-from-b2c-commerce","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/3-learnings-manufacturers-can-take-from-b2c-commerce\/","title":{"rendered":"Three learnings manufacturers can take from B2C commerce"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tThree learnings manufacturers can take from B2C commerce\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tLizzie Powell\t\t
\n\t\tVP of Growth, Experience and Engineering\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t28 October 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\t\t\n\n\t\tWe\u2019re all well aware of the growth of e-commerce over the past couple of years, but it wasn\u2019t only for B2C, B2B saw a huge surge in commerce too and arguably saw the biggest change. The global B2B e-commerce market is valued over 5 times higher than the B2C market, at a huge $14.9 trillion<\/a>.\u00a0\t<\/h2>\n\n\n\t\tThe B2C market has set the benchmark for e-commerce standards, and despite their differences, there\u2019s plenty of inspiration and learnings manufacturers can take from B2C brands. Especially as the line between the B2B and B2C customer is slowly fading, what was classed as nice to have in B2B is now expected thanks to the experience B2B buyers are receiving as B2C customers.

Here we take a deep dive into the new B2B buyer and the key learnings manufacturers can take from B2C to supercharge their commerce experience.\u00a0\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t