{"id":4250531,"date":"2023-07-13T11:46:42","date_gmt":"2023-07-13T09:46:42","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/navigating-uncertainty-four-ways-to-accelerate-digital-transformation\/"},"modified":"2023-07-13T11:46:42","modified_gmt":"2023-07-13T09:46:42","slug":"navigating-uncertainty-four-ways-to-accelerate-digital-transformation","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/navigating-uncertainty-four-ways-to-accelerate-digital-transformation\/","title":{"rendered":"Navigating uncertainty: four ways to accelerate digital transformation"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tNavigating uncertainty: four ways to accelerate digital transformation\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tBrian Robinson\t\t
\n\t\tManaging Director UK\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t13 July 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tFrom escalating energy costs to high inflation and interest rates, the cost of doing business is on the rise, creating a new wave of challenges for business leaders. In the face of uncertainty, businesses today are grappling with whether to batten down the hatches to mitigate risks, or to focus on pushing growth to help them stay ahead.\u00a0\t<\/p><\/div>\n\n
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\n\t\tDespite some signs of improvement to the 2023 economic outlook, with GDP growing by 0.2% in April<\/a>, some industries are struggling more than others; with consumer-facing services growing by 1.0%, whereas the construction sector fell by 0.6%.

And In a survey conducted by PwC<\/a>, 22% of CEOs polled said their companies would not be viable in a decade if they stayed on their current path, with 10% believing they have no more than three years to make vital changes, with talent and technology being key focuses. In addition, the survey revealed that 40% of UK CEOs believe their company\u2019s tech capabilities are lagging behind the demands of their strategic objectives, which will only widen if action isn\u2019t taken immediately.\u00a0

I recently explored the role of digital transformation in navigating these challenging times during a panel discussion at London Tech Week, where we discussed how organisations can continue to drive innovation within their strategic investments to ensure long-term growth. Here are five areas to focus on in order to survive and thrive:\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t