{"id":4250460,"date":"2023-09-12T15:22:49","date_gmt":"2023-09-12T13:22:49","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/how-to-approach-a-website-redesign-with-roi-in-mind\/"},"modified":"2023-09-12T15:22:49","modified_gmt":"2023-09-12T13:22:49","slug":"how-to-approach-a-website-redesign-with-roi-in-mind","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/how-to-approach-a-website-redesign-with-roi-in-mind\/","title":{"rendered":"How to approach a website redesign with ROI in mind"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tHow to approach a website redesign with ROI in mind\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tAlex Glaser\t\t
\n\t\tManaging Partner \/ Growth\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\tBetween leadership buy-in, copy and designer creativity, and custom development, revamping the digital face of your brand (aka your website) is a massive undertaking that can \u2014 and should \u2014 have leaders asking, \u201cIs this going to be worth it?\u201d

The tricky part is that a website redesign’s financial return on investment (ROI) is elusive, multifactored, and challenging to track. So asking, \u201cHow much additional revenue can we expect by launching a new website?\u201d isn\u2019t that helpful when deciding whether to greenlight the project.\u00a0

Instead, business leaders should approach this type of venture by considering its potential impact on key performance and revenue indicators rather than simply revenue itself.\u00a0

Below are the metrics and KPIs our team at DEPT\u00ae suggests tracking, plus how to redesign a website that positively impacts these KPIs. Finally, we have some examples of website redesigns that have achieved ROI using this approach.\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t