{"id":4250458,"date":"2023-09-13T13:12:26","date_gmt":"2023-09-13T11:12:26","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/all-for-none-dept-dublin-joins-ad-net-zero\/"},"modified":"2023-09-13T13:12:26","modified_gmt":"2023-09-13T11:12:26","slug":"all-for-none-dept-dublin-joins-ad-net-zero","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/all-for-none-dept-dublin-joins-ad-net-zero\/","title":{"rendered":"All for none: DEPT\u00ae Dublin joins Ad Net Zero"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tAll for none: DEPT\u00ae Dublin joins Ad Net Zero\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tBrian Brophy\t\t
\n\t\tHead of Digital Marketing\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t13 September 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tThe climate emergency rests at the top of our minds at DEPT\u00ae as we evolve our business in Dublin. Our Digital Marketing offering is ever-growing, and with that, so too are our conscious efforts to mitigate the effects on the climate. Joining Ad Net Zero<\/a> is yet another stride in our vision to reach real net zero, and will further provide opportunities and tools for our staff to make more sustainable business and personal decisions.\t<\/p><\/div>\n\n
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\n\t\t\n\t\tUnderstanding the Ad Net Zero Movement\t<\/h2>\n\t\t\t\t\t
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\n\t\tThe Ad Net Zero movement is a collaborative effort aimed at reducing the carbon emissions generated by the advertising industry. Spearheaded by the UK-based Advertising Association, IPA and ISBA, and driven by IAPI, AAI, MMI, CPI and IAB in Ireland, this movement strives to bring together agencies, brands, and advertisers to collectively address the environmental impact of their activities through their 5 Actions Framework.

The action plan strives for net-zero emissions throughout the advertising process, including ad creation, production, and media distribution, while harnessing the positive impact of advertising to encourage consumers to adopt more sustainable behaviours.

Furthermore, our membership in Ad Net Zero provides our staff working groups, training, certification and autonomy over the future planning of the industry in collaboration with Ad Net Zero member agencies and brands.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t