{"id":4250452,"date":"2023-09-22T14:31:58","date_gmt":"2023-09-22T12:31:58","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/crm-vs-cdp-vs-dmp-decoding-the-mvps-of-customer-management\/"},"modified":"2023-09-22T14:31:58","modified_gmt":"2023-09-22T12:31:58","slug":"crm-vs-cdp-vs-dmp-decoding-the-mvps-of-customer-management","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/crm-vs-cdp-vs-dmp-decoding-the-mvps-of-customer-management\/","title":{"rendered":"CRM vs. CDP vs. DMP: Decoding the MVPs of customer management"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tCRM vs. CDP vs. DMP: Decoding the MVPs of customer management\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tLizzie Powell\t\t
\n\t\tVP of Growth, Experience and Engineering\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t22 September 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tBatman had an Alfred. James Bond had a Moneypenny. Buffy had a Giles.\u00a0

Just like every leading hero and heroine needs a sidekick, an aide-de-camp\u2014whatever you want to call the person in their life who knows them better than they know themselves\u2014every business needs a means of gathering and analysing customer data.\t<\/p><\/div>\n\n
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\n\t\tThese days, there are three main types of platforms that businesses rely on as tools for building, managing, and nurturing their customer base:\u00a0\t<\/p><\/div><\/div>\n\n