{"id":4250444,"date":"2023-09-28T11:41:15","date_gmt":"2023-09-28T09:41:15","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/pipedrive-puts-smbs-in-the-hot-seat\/"},"modified":"2023-09-28T11:41:15","modified_gmt":"2023-09-28T09:41:15","slug":"pipedrive-puts-smbs-in-the-hot-seat","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/pipedrive-puts-smbs-in-the-hot-seat\/","title":{"rendered":"Pipedrive puts SMBs in the hot seat\u00a0"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tPipedrive puts SMBs in the hot seat\u00a0\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tAli Mcclintock\t\t
\n\t\tSVP of Growth & Head of UKI \n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t28 September 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tPipedrive<\/a>, the easy and effective sales CRM for small businesses, is taking customers on a road trip down memory lane, in its latest marketing campaign. In a content series coined \u201cThe Pipedrive\u201d – the business version of carpool karaoke – Pipedrive takes small business owners on a journey, and they share the twists and turns of their business growth experiences.\t<\/p><\/div>\n\n
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\n\t\tTraditionally tales of wisdom have been gatekept – it\u2019s not what you know but who you know. And, unfortunately, there\u2019s no training manual for starting a business. \u201cThe Pipedrive\u201d repackages business advice from real people in a digital-first, fun, and ownable format, available globally. Each episode highlights real experiences shared by small business owners gathered through social media to discover the most compelling user stories. The selected Pipedrive customers go on a trip down memory lane and share real results, tips, tricks, and pitfalls of growing a business, to democratise business advice that can help the next generation of entrepreneurs.\u00a0

Lead creative agency DEPT\u00ae wanted to create a format that pushed up against normal B2B content: the art direction and design approach resulted in a cinematic feel like the business owners were starring in their own show. Through bold and impactful titles, bespoke name cards, and end frames that invoke a sense of travel, each episode is meant to feel like a mini feature-length film about them and their business story.\u00a0
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