{"id":4250441,"date":"2023-09-29T09:18:34","date_gmt":"2023-09-29T07:18:34","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/evolution-of-the-design-sprint\/"},"modified":"2023-09-29T09:18:34","modified_gmt":"2023-09-29T07:18:34","slug":"evolution-of-the-design-sprint","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/evolution-of-the-design-sprint\/","title":{"rendered":"Evolution of the design sprint"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tEvolution of the design sprint\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tJosh Porter\t\t
\n\t\tManaging Partner, Digital Products\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t29 September 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tA decade and some change ago, the product development world was introduced to a breakthrough concept and methodology aptly named the design sprint. Conceived by Jake Knapp and the Google Ventures Design Team, this week-long process for testing and validating a specific product vision has become a cornerstone for driving innovation and kickstarting the launch or refreshment of digital products.\u00a0
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\n\t\tIts power comes from being a tight and controlled set of activities with a clear deliverable and timeline. The exercises within the methodology are based on tried and true design concepts such as divergent and convergent design activities, usability testing to validate assumptions, and a robust kickoff meeting to pull together the right stakeholders to ensure success.\u00a0\u00a0

While DEPT\u00ae itself looked quite a bit different as an agency in 2010, members of our Digital Products<\/a> practice were in on the design sprint action before it hit the mainstream \u2014 testing, iterating, and helping to optimise the process as the team at GV piloted the methodology with its\u00a0 portfolio companies.\u00a0

Now a published and pervasive approach, the traditional five-day design sprint remains a significant tool for product development across the industry. But that\u2019s not to say it doesn\u2019t present its own limitations and challenges. The original methodology, designed for startups testing a business concept, isn\u2019t appropriate for most design work.\u00a0

At DEPT\u00ae, we\u2019ve never treated any one process too precious. So we\u2019ve learned to adapt and evolve the design sprint<\/a> methodology in many ways, guiding clients through variations of the process to solve problems and answer big questions more effectively.\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t