{"id":4250419,"date":"2023-10-20T09:11:45","date_gmt":"2023-10-20T07:11:45","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/the-2023-growth-marketing-report-deep-dive-finance-edition\/"},"modified":"2023-10-20T09:11:45","modified_gmt":"2023-10-20T07:11:45","slug":"the-2023-growth-marketing-report-deep-dive-finance-edition","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/the-2023-growth-marketing-report-deep-dive-finance-edition\/","title":{"rendered":"The 2023 growth marketing report deep dive: Finance edition"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tThe 2023 growth marketing report deep dive: Finance edition\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tMolly Deaville\t\t
\n\t\tVP of Media, UKI\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t20 October 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tThis year, the financial services industry has had to deal with the complexities of a changing economic environment. Challenges posed by inflation concerns, regulatory changes, and digital transformation have forced financial organisations to reassess their strategies and navigate uncertainty.

In this climate of change, financial services marketing teams play a key role in shaping the industry’s future. They are challenged not only to maintain their competitive edge but also to innovate and adapt to new customer expectations that have changed under the influence of digital experiences and the desire for seamless interaction.\t<\/p><\/div>\n\n
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\n\t\tIn our annual Growth Marketing Report<\/a>, DEPT\u00ae conducted an extensive survey of 150 marketing leaders within the financial services industry. Our goal was to gain a deeper understanding of how they are managing their organisations in a complex and ever-changing financial landscape. Our research has made a compelling discovery: marketing teams in the financial sector may be missing significant opportunities to increase their brands’ visibility, including by harnessing innovation, data, and customer-centric approaches.

Based on these insights, we have prepared useful tips on how marketing teams can make their financial services organisations stay ahead of the curve and ensure sustainable growth and success. In particular, by investing in a growth marketing approach.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t