{"id":4250408,"date":"2023-11-03T10:10:16","date_gmt":"2023-11-03T08:10:16","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/social-commerce-trends-how-to-stay-ahead\/"},"modified":"2023-11-03T10:10:16","modified_gmt":"2023-11-03T08:10:16","slug":"social-commerce-trends-how-to-stay-ahead","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/","title":{"rendered":"Social commerce trends: How to stay ahead in the ever-changing digital landscape"},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<button\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h2 typography__align--left\"\n\t\t\t>\n\t\tSocial commerce trends: How to stay ahead in the ever-changing digital landscape\t<\/h1><div\n\t\tclass=\"image-wrap block-article-post-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/10\/sociam-commerce-trends-2023.jpg\"\n\t\t\t\tclass=\"image block-article-post-header__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/10\/karla-nurdilda-150x150.jpg\"\n\t\t\talt=\"Karla Nurdilda\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tKarla Nurdilda\t\t<br \/>\n\t\tDigital Trends &amp; Research Analyst\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t3 November 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout block-title-and-content__layout--content-left\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\t#TikTokMadeMeBuyIt is the perfect summation of where the e-commerce industry is today. TikTok, Instagram, Pinterest, Facebook, YouTube, WhatsApp \u2013 without these platforms, countless brands would be unable to reach potential customers. Full stop.\u00a0<br><br>Brands have spent the past decade creating relationships with customers via social media. In this way, e-commerce brands have gone beyond the act of selling. They\u2019re creating communities, forging bonds, and building trust.\u00a0<br><br>So, if the past few years have been about creating communities and building trust, what\u2019s next?\u00a0<br><br>We believe people increasingly crave immersive experiences, a sense of belonging, and genuine connections. And <strong>brands have the opportunity to create these experiences<\/strong> by honing their social commerce strategy.\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 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xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path 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Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div\n\t\tclass=\"image-wrap block-image__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/10\/woman-browsing-social-media-min.jpg\"\n\t\t\t\tclass=\"image block-image__image\"\n\n\t\t\t\t\t\t\t\talt=\"woman browsing social media\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--onyxGrey\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--white typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tWhat&#8217;s next for e-commerce? \t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tOne of the major pressure points for brands is the fluid sphere of social media. Because being on top of the social media game means being in tune with your audience\u2013and being in tune with your audience is the only way to grow sustainably.\u00a0<br><br><strong>e-commerce market by the numbers<\/strong>\t<\/p><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><ul class=\"lists lists__color--lightGrey lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li>$8.1 Tn: Projected size of the global e-commerce <a href=\"https:\/\/finance.yahoo.com\/news\/top-15-countries-largest-e-015736210.html\">market<\/a> in 2026\u00a0<\/li><li>6.5%: Growth in global e-commerce <a href=\"https:\/\/www.insiderintelligence.com\/content\/ecommerce-growth-worldwide-will-pick-up-before-tapering-off\">sales<\/a> between 2021 and 2022<\/li><li>70%: Percentage of consumers that prefer <a href=\"https:\/\/ww.fashionnetwork.com\/news\/Online-meets-in-store-as-70-of-consumers-prefer-omnichannel-shopping-report,1445554.html\">omnichannel shopping<\/a>\u00a0<\/li><\/ul><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tA stunning <a href=\"https:\/\/www.statista.com\/statistics\/1123630\/product-discovery-on-social-media\/\">77%<\/a> of consumers say that social media serves as inspiration for brands and products they haven\u2019t considered before. In other words, social has become the new starting point for online shopping.<br><br>This shift calls for a strategic re-evaluation regarding the role of social media in your marketing. You need to find the right balance between brand building and performance.<br><br>To re-evaluate your brand&#8217;s relationship with social media, you must understand the social commerce trends shaping your world. We believe the most noteworthy trends to consider are:\u00a0\t<\/p><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><ul class=\"lists lists__color--lightGrey lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li>Cultural relevance is now achieved through user-generated content<\/li><li>Social media is your new storefront<\/li><li>The gap between your social media persona and your website is closing<\/li><\/ul><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tLet\u2019s dive in and see how these growing trends affect your brand\u2019s perception and revenue.\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F&#038;text=Social%20commerce%20trends:%20How%20to%20stay%20ahead%20in%20the%20ever-changing%20digital%20landscape\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"cta-text js-cta-text block-cta-text__cta-text cta-text__background-color--platinum cta-text--reduce-spacing cta-text--reduce-top-spacing\"\n\t>\n\t<h2 class=\"heading js-cta-text-content heading__color--richBlack heading__size--l heading__align--left cta-text__content\">\n\t\t\t<strong>Trend 01<\/strong> &#8211; Cultural relevance is now achieved through user-generated content\t<\/h2><\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tToday, brands face a dual challenge: growing content demands and the simultaneous issue of ad blindness. To address this, you have to strike a balance between quantity, quality, and relevance.<br><br>Enter influencer programs. They enable you to commission both controlled and uncontrolled user-generated content (UGC) with established influencers and everyday people. However, scalability and brand alignment are critical factors to keep in mind.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F&#038;text=Social%20commerce%20trends:%20How%20to%20stay%20ahead%20in%20the%20ever-changing%20digital%20landscape\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-stats-panel block-stats-panel__color--platinum\">\n\t\n<div class='block-stats-panel__item'><div class='block-stats-panel__item-inner'><div class=\"stats-item block-stats-item__stats-item\">\n\t<div class=\"stats-item__stat\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xxxl heading__align--center block-stats-item__stat\">\n\t\t\t$480Bn\t<\/h2>\t<\/div>\n\n\t<div class=\"stats-item__content\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xs heading__align--center stats-item__heading\">\n\t\t\tCreator economy <a href=\"https:\/\/economictimes.indiatimes.com\/industry\/services\/advertising\/the-big-bang-emergence-of-collaboration-apps-for-creators-to-like-share-subscribe\/articleshow\/102425424.cms\">market size<\/a> over the next five years\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n<div class='block-stats-panel__item'><div class='block-stats-panel__item-inner'><div class=\"stats-item block-stats-item__stats-item\">\n\t<div class=\"stats-item__stat\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xxxl heading__align--center block-stats-item__stat\">\n\t\t\t3.5X\t<\/h2>\t<\/div>\n\n\t<div class=\"stats-item__content\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xs heading__align--center stats-item__heading\">\n\t\t\tInfluencer marketing <a href=\"https:\/\/www.creatorbriefing.com\/p\/117-influencer-growth-3-5x-faster-than-social-ad-spend\">growth<\/a> compared to social ad spending\u00a0\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n<div class='block-stats-panel__item'><div class='block-stats-panel__item-inner'><div class=\"stats-item block-stats-item__stats-item\">\n\t<div class=\"stats-item__stat\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xxxl heading__align--center block-stats-item__stat\">\n\t\t\t71%\t<\/h2>\t<\/div>\n\n\t<div class=\"stats-item__content\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xs heading__align--center stats-item__heading\">\n\t\t\tConsumers trust <a href=\"https:\/\/www.nielsen.com\/insights\/2022\/getting-closer-influencers-help-brands-build-more-personal-consumer-connections\/\">influencer recommendations<\/a>\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tUGC and ad blindness by the numbers\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tToday, <a href=\"https:\/\/www.hearts-science.com\/how-authenticity-drives-the-trend-of-user-generated-content\/\">79%<\/a> of consumers let UGC influence their buying decisions, while ads featuring UGC enjoy a fourfold increase in CTR. In 2019, the U.S. wasted a staggering <a href=\"https:\/\/de.spaceback.com\/post\/how-banner-blindness-is-forcing-brands-to-shift-their-display-ad-strategies\">$51.6 billion<\/a> due to banner blindness, emphasising the need for more effective advertising. Shifting to influencer marketing brings a <a href=\"https:\/\/www.webfx.com\/social-media\/learn\/how-influencer-marketing-can-boost-your-roi\/\">40%<\/a> boost in ROI compared to traditional banner ads.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F&#038;text=Social%20commerce%20trends:%20How%20to%20stay%20ahead%20in%20the%20ever-changing%20digital%20landscape\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-panel-with-image-and-rich-text\">\n\t<div class=\"block-panel-with-image-and-rich-text__left block-panel-with-image-and-rich-text__left--richBlack\">\n\t\t<div class=\"block-panel-with-image-and-rich-text__media block-panel-with-image-and-rich-text__media--framed\">\n\t\t\t<div\n\t\tclass=\"image-wrap block-panel-with-image-and-rich-text__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/10\/BYTE-HEAD-SHOTS1322-e1698327228279.jpg\"\n\t\t\t\tclass=\"image block-panel-with-image-and-rich-text__image\"\n\n\t\t\t\t\t\t\t\talt=\"Ali Mcclintock\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"block-panel-with-image-and-rich-text__right block-panel-with-image-and-rich-text__right--richBlack\">\n\t\t\n<div class='block-panel-with-image-and-rich-text__item'><div class='block-panel-with-image-and-rich-text__item-inner'><h2 class=\"heading heading__size--m heading__align--left block-heading__heading\">\n\t\t\tCollaboration with creators and influencers is a must\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-image-and-rich-text__item'><div class='block-panel-with-image-and-rich-text__item-inner'><p class=\"paragraph paragraph__color--white paragraph__size--default paragraph__align--left block-paragraph__paragraph\">\u201cThe growth in social is coming from the Explore feed and the \u201cFor your page\u201d (FYP), an endless stream of brilliant, highly personalized, and 100% native content.\u00a0<br><br>It means if you\u2019re not native \u2013 you\u2019re sticking out like a sore thumb. This, in turn, means that there\u2019s a pressing need for a continuous stream of fresh and engaging content.<br><br>This is where UGC comes in. Building a diverse set of production methods to deliver native content is key if you are seeking to meet the growing demand for content and be present where your audience is spending their time.<br><br>You should find influencers who are strategically aligned and perform strongly in accordance to your business priorities and work with talented content creators who might not have a large following but do get social and can deliver the necessary content.\u201d<br><br>Ali McClintock, Managing Director, Marketing Technology at DEPT\u00ae<\/p><\/div><\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tWhere to invest? \t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tPeople place their trust in people, not in marketers. Therefore, UGC plays a crucial role in building consumer confidence.<br><br>However, as brands want and need UGC, they also aim to maintain creative control.<br><br>Uncontrolled UGC, generated spontaneously by consumers, offers scalability but relinquishes full creative control to the users. This form of UGC can be encouraged through commissions or giveaway contests, like on <a href=\"https:\/\/www.amazon.com\/amazon-storefront-start\/b?ie=UTF8&amp;node=53641474011\">Amazon Storefront<\/a> and <a href=\"https:\/\/www.shopltk.com\/\">LTK<\/a> (LikeToKnowIt).<br><br>Controlled UGC is produced by content creators who receive a fixed fee or product in exchange. They create content for brand-owned channels. Although it provides content control, it is less scalable due to the time required to find, engage, and brief these creators.\u00a0<br><br>Often, the most impactful and relevant approach involves a combination of influencer marketing, controlled UGC, and uncontrolled UGC. This synergy maximizes your reach and resonance using human, trustworthy faces, ensuring a lasting impact in the ever-evolving social media landscape.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F&#038;text=Social%20commerce%20trends:%20How%20to%20stay%20ahead%20in%20the%20ever-changing%20digital%20landscape\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-two-cards-and-content js-block-two-cards-and-content\" data-theme=\"onyxGrey\">\n\t\t\t<div class=\"block-two-cards-and-content__buttons-desktop\">\n\t\t\t<button\tclass=\"cta-button block-two-cards-and-content__prev cta-button__color--white cta-button__style--icon js-block-two-cards-and-content-prev\" title=\"Previous\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-filled-border-color)' fill='var(--dept-button-icon-filled-background-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-filled-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\n<\/button><button\tclass=\"cta-button block-two-cards-and-content__next cta-button__color--white cta-button__style--icon js-block-two-cards-and-content-next\" title=\"Next\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-filled-border-color)' fill='var(--dept-button-icon-filled-background-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><path class='icon-center' d='M20.326 30 30.5 20.674l-10.174-9.326m9.326 9.328H11' stroke='var(--dept-button-icon-filled-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\n<\/button>\t\t<\/div>\n\t\n\t<div class=\"block-two-cards-and-content__main-content\">\n\t\t<div class=\"block-two-cards-and-content__meta\">\n\t\t\t<h2\t\tclass=\"typography block-two-cards-and-content__main-title typography__color--white typography__size--h5 typography__align--left\"\n\t\t\t>\n\t\tWhat DEPT\u00ae brings to the table \t<\/h2><p\t\tclass=\"typography block-two-cards-and-content__main-subtitle typography__color--bodyOnBlack typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tWe work with the world&#8217;s leading brands to create user-generated content that inspires.  \t<\/p><a\tclass=\"cta-button block-two-cards-and-content__main-cta cta-button__color--white cta-button__style--regular\" href=\"\/work\" >\n\t\n\t\t\t<span>\n\t\t\tView all work\t\t<\/span>\n\t\n<\/a>\t\t<\/div>\n\n\t\t<div class=\"block-two-cards-and-content__buttons-mobile\">\n\t\t\t<button\tclass=\"cta-button block-two-cards-and-content__prev cta-button__color--white cta-button__style--icon js-block-two-cards-and-content-prev-mobile\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-filled-border-color)' fill='var(--dept-button-icon-filled-background-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-filled-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\n<\/button><button\tclass=\"cta-button block-two-cards-and-content__next cta-button__color--white cta-button__style--icon js-block-two-cards-and-content-next-mobile\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-filled-border-color)' fill='var(--dept-button-icon-filled-background-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><path class='icon-center' d='M20.326 30 30.5 20.674l-10.174-9.326m9.326 9.328H11' stroke='var(--dept-button-icon-filled-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\n<\/button>\t\t<\/div>\n\n\t\t<div class=\"block-two-cards-and-content__cards-container js-block-two-cards-and-content-cards-container swiper-container\">\n\t\t\t<div class=\"block-two-cards-and-content__cards swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.deptagency.com\/case\/a-new-affiliate-programme-for-branding-and-performance\/\" class=\"block-two-cards-and-content__card js-block-two-cards-and-content-card\" title=\"Unlocking new customers and revenue streams\">\n\t\t\t\t\t\n\t\t\t\t\t<div\n\t\tclass=\"image-wrap block-two-cards-and-content__card-image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/03\/Paulas-Choice-peptide-booster.jpg\"\n\t\t\t\tclass=\"image block-two-cards-and-content__card-image\"\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><h3\t\tclass=\"typography block-two-cards-and-content__card-title typography__color--white typography__size--h5 typography__align--left\"\n\t\t\t>\n\t\t<span>Unlocking new customers and revenue streams<\/span>\t<\/h3><p\t\tclass=\"typography block-two-cards-and-content__card-subtitle typography__color--bodyOnBlack typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tDEPT\u00ae teamed up with Paula\u2019s Choice to launch an affiliate program. This resulted in a 116% increase in monthly turnover, and 83% were new customers through affiliate links.\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.deptagency.com\/case\/capturing-creativity-with-a-tiktok-campaign\/\" class=\"block-two-cards-and-content__card js-block-two-cards-and-content-card\" title=\"Capturing creativity with a TikTok campaign\">\n\t\t\t\t\t\n\t\t\t\t\t<div\n\t\tclass=\"image-wrap block-two-cards-and-content__card-image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/02\/PolaroidGo-Social-Post_05-1080x1080-1.jpg\"\n\t\t\t\tclass=\"image block-two-cards-and-content__card-image\"\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><h3\t\tclass=\"typography block-two-cards-and-content__card-title typography__color--white typography__size--h5 typography__align--left\"\n\t\t\t>\n\t\t<span>Capturing creativity with a TikTok campaign<\/span>\t<\/h3><p\t\tclass=\"typography block-two-cards-and-content__card-subtitle typography__color--bodyOnBlack typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tWe also worked with Polaroid to bring their product in front of Gen Z eyes. This campaign reached over 9.4M users with a view-through rate of 53%.\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div\n\tclass=\"cta-text js-cta-text block-cta-text__cta-text cta-text__background-color--platinum cta-text--reduce-spacing cta-text--reduce-top-spacing\"\n\t>\n\t<h2 class=\"heading js-cta-text-content heading__color--richBlack heading__size--l heading__align--left cta-text__content\">\n\t\t\t<strong>Trend 02<\/strong> &#8211; Social media is your new storefront\t<\/h2><\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tSocial media has become the go-to source for shopping inspiration and a way to window shop before purchasing.<br><br>Pinterest and YouTube are among the most active in this realm, but TikTok is best-suited for commerce. It is the home platform for #tiktokmademybuyit and the place Gen-Z actively uses for new product searches.<br><br>To help its clients fully utilise the TikTok Shop, a personalised and fully integrated commerce solution, TikTok has recently partnered with DEPT\u00ae.\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F&#038;text=Social%20commerce%20trends:%20How%20to%20stay%20ahead%20in%20the%20ever-changing%20digital%20landscape\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-stats-panel block-stats-panel__color--platinum\">\n\t\n<div class='block-stats-panel__item'><div class='block-stats-panel__item-inner'><div class=\"stats-item block-stats-item__stats-item\">\n\t<div class=\"stats-item__stat\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xxxl heading__align--center block-stats-item__stat\">\n\t\t\t58%\t<\/h2>\t<\/div>\n\n\t<div class=\"stats-item__content\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xs heading__align--center stats-item__heading\">\n\t\t\tUse TikTok as a source of <a href=\"https:\/\/www.onlinedasher.com\/tiktok-shopping\/\">shopping inspiration<\/a>\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n<div class='block-stats-panel__item'><div class='block-stats-panel__item-inner'><div class=\"stats-item block-stats-item__stats-item\">\n\t<div class=\"stats-item__stat\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xxxl heading__align--center block-stats-item__stat\">\n\t\t\t78%\t<\/h2>\t<\/div>\n\n\t<div class=\"stats-item__content\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xs heading__align--center stats-item__heading\">\n\t\t\tTikTok users who have purchased a product <br>after seeing it in <a href=\"https:\/\/retailtimes.co.uk\/how-retailers-can-sell-on-tiktok\/\">TikTok creator<\/a> content\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n<div class='block-stats-panel__item'><div class='block-stats-panel__item-inner'><div class=\"stats-item block-stats-item__stats-item\">\n\t<div class=\"stats-item__stat\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xxxl heading__align--center block-stats-item__stat\">\n\t\t\t40%\t<\/h2>\t<\/div>\n\n\t<div class=\"stats-item__content\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xs heading__align--center stats-item__heading\">\n\t\t\tGen Z uses TikTok &amp; Instagram search <a href=\"https:\/\/www.businesstoday.in\/technology\/news\/story\/gen-z-prefers-using-tiktok-instagram-for-search-instead-of-google-as-per-googles-own-data-341536-2022-07-14\">instead of Google<\/a>\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n<div class=\"block-panel-with-image-and-rich-text\">\n\t<div class=\"block-panel-with-image-and-rich-text__left block-panel-with-image-and-rich-text__left--white\">\n\t\t<div class=\"block-panel-with-image-and-rich-text__media\">\n\t\t\t<div\n\t\tclass=\"image-wrap block-panel-with-image-and-rich-text__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/10\/social-platforms-search-commerce-social.png\"\n\t\t\t\tclass=\"image block-panel-with-image-and-rich-text__image\"\n\n\t\t\t\t\t\t\t\talt=\"social platform venn diagram - commerce search and social commonalties\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"block-panel-with-image-and-rich-text__right block-panel-with-image-and-rich-text__right--richBlack\">\n\t\t\n<div class='block-panel-with-image-and-rich-text__item'><div class='block-panel-with-image-and-rich-text__item-inner'><h2 class=\"heading heading__size--m heading__align--left block-heading__heading\">\n\t\t\tHow are social media platforms turning commerce into social commerce?\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-image-and-rich-text__item'><div class='block-panel-with-image-and-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">In 2022, 65% of people were shopping online <a href=\"https:\/\/blog.google\/products\/shopping\/shopping-inspiration-insights\/\">just for fun<\/a> \u2014 they shop or browse online when they\u2019re not looking for anything in particular.<br><br>Today, online (and especially social media) is where most people begin their commerce journey.<\/p><\/div><\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tHow can these features help solve your problems?\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tTLDR: By making the product shoppable and discoverable on the spot.<br><br>80% of global shopping carts are abandoned <a href=\"https:\/\/colorlib.com\/wp\/shopping-cart-abandonment-statistics\/\">each month<\/a>. To address this, social media shopping features like Instagram shopping tags and TikTok Shop are crucial. They make the path to purchase seamless, so there is less chance of drop-off once people decide to buy. If users go to a site, they may drop off due to having to log in or find a credit card, but this is avoided through in-app purchasing.\u00a0<br><br>In 2019, there were already <a href=\"https:\/\/business.instagram.com\/blog\/how-to-plan-for-holidays-on-instagram\/\">130 million<\/a> monthly interactions with Instagram shopping tags, so it is important to leverage social commerce tools to meet consumer demand.<br><br>Social search is gaining more traction, with people seeking inspiration in broad categories rather than specific brands; for example, <a href=\"https:\/\/newsroom.pinterest.com\/en\/post\/pinterest-launches-its-latest-edition-of-pinterest-academy-to-help-advertisers-maximize-their\">97%<\/a> of Pinterest searches are unbranded.<br><br>The power lies in placing your products in front of consumers actively seeking what is offered, even if they&#8217;re not explicitly searching for your brand.<br>\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F&#038;text=Social%20commerce%20trends:%20How%20to%20stay%20ahead%20in%20the%20ever-changing%20digital%20landscape\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-panel-with-image-and-rich-text\">\n\t<div class=\"block-panel-with-image-and-rich-text__left block-panel-with-image-and-rich-text__left--richBlack\">\n\t\t<div class=\"block-panel-with-image-and-rich-text__media block-panel-with-image-and-rich-text__media--framed\">\n\t\t\t<div\n\t\tclass=\"image-wrap block-panel-with-image-and-rich-text__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/04\/nikki-melless.jpeg\"\n\t\t\t\tclass=\"image block-panel-with-image-and-rich-text__image\"\n\n\t\t\t\t\t\t\t\talt=\"Nikke Melless\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"block-panel-with-image-and-rich-text__right block-panel-with-image-and-rich-text__right--richBlack\">\n\t\t\n<div class='block-panel-with-image-and-rich-text__item'><div class='block-panel-with-image-and-rich-text__item-inner'><h2 class=\"heading heading__size--m heading__align--left block-heading__heading\">\n\t\t\tTikTok, the trifecta \t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-image-and-rich-text__item'><div class='block-panel-with-image-and-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">\u201cWhat TikTok really excels at is the combination of creator activity, UGC, and social commerce. The platform creates an ecosystem where creators feature products, real users share video reviews, and anyone can easily make purchases.\u00a0<br><br>\u201cWith a seamless checkout process and strict merchant delivery standards, TikTok effectively generates demand, fulfils product supply, and increases user reviews, driving more sales.\u00a0<br><br>So you have a valuable opportunity to list products on TikTok Shop, potentially turning a bestseller into a TikTok sensation.\u201d<br><br>Nikki Melless, Media Director <\/p><\/div><\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tTikTok shops complete in-app experience\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><blockquote\n\tclass=\"tiktok-embed block-tiktok-video\"\n\tdata-video-id=\"7278562782398844206\"\n\tdata-embed-from=\"embed_page\"\n>\n\t<section><\/section>\n<\/blockquote><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tTikTok has three main elements that enable in-app purchases:\t<\/p><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><ul class=\"lists lists__color--onyxGrey lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li>Live shopping lets you shop directly from a LIVE by tapping the pinned products or browsing the shopping basket icon.\u00a0<\/li><li>Shoppable videos allow you to shop directly from a shoppable in-feed video by tapping the product link &amp; basket icon.\u00a0<\/li><li>In the product showcase, you can shop directly from a brand or creator account and get access to products within the app.<\/li><\/ul><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F&#038;text=Social%20commerce%20trends:%20How%20to%20stay%20ahead%20in%20the%20ever-changing%20digital%20landscape\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-two-cards-and-content js-block-two-cards-and-content\" data-theme=\"onyxGrey\">\n\t\n\t<div class=\"block-two-cards-and-content__main-content\">\n\t\t<div class=\"block-two-cards-and-content__meta\">\n\t\t\t<h2\t\tclass=\"typography block-two-cards-and-content__main-title typography__color--white typography__size--h5 typography__align--left\"\n\t\t\t>\n\t\tWhat DEPT\u00ae brings to the table\t<\/h2><p\t\tclass=\"typography block-two-cards-and-content__main-subtitle typography__color--bodyOnBlack typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tWe&#8217;ve helped several brands showcase their products across TikTok. \t<\/p><a\tclass=\"cta-button block-two-cards-and-content__main-cta cta-button__color--white cta-button__style--regular\" href=\"\/work\" >\n\t\n\t\t\t<span>\n\t\t\tView all work\t\t<\/span>\n\t\n<\/a>\t\t<\/div>\n\n\t\t<div class=\"block-two-cards-and-content__buttons-mobile\">\n\t\t\t<button\tclass=\"cta-button block-two-cards-and-content__prev cta-button__color--white cta-button__style--icon js-block-two-cards-and-content-prev-mobile\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-filled-border-color)' fill='var(--dept-button-icon-filled-background-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-filled-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\n<\/button><button\tclass=\"cta-button block-two-cards-and-content__next cta-button__color--white cta-button__style--icon js-block-two-cards-and-content-next-mobile\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-filled-border-color)' fill='var(--dept-button-icon-filled-background-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><path class='icon-center' d='M20.326 30 30.5 20.674l-10.174-9.326m9.326 9.328H11' stroke='var(--dept-button-icon-filled-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\n<\/button>\t\t<\/div>\n\n\t\t<div class=\"block-two-cards-and-content__cards-container js-block-two-cards-and-content-cards-container swiper-container\">\n\t\t\t<div class=\"block-two-cards-and-content__cards swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-two-cards-and-content__card js-block-two-cards-and-content-card\">\n\t\t\t\t\t\n\t\t\t\t\t<div\n\t\tclass=\"image-wrap block-two-cards-and-content__card-image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/08\/bol.com-Pathe-Barbie.jpeg\"\n\t\t\t\tclass=\"image block-two-cards-and-content__card-image\"\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><h3\t\tclass=\"typography block-two-cards-and-content__card-title typography__color--white typography__size--h5 typography__align--left\"\n\t\t\t>\n\t\t<span>Barbie\u2019s TikTok boost<\/span>\t<\/h3><p\t\tclass=\"typography block-two-cards-and-content__card-subtitle typography__color--bodyOnBlack typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tDEPT\u00ae partnered with Bol.com to promote their new range of dolls by using a creative TikTok campaign featuring Barbie in anticipation of the upcoming movie. This campaign increased their TikTok followers from 146.5K to 285K and gained over 4.1K followers per new video.\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.deptagency.com\/case\/taking-a-retail-giant-into-the-world-of-tiktok\/\" class=\"block-two-cards-and-content__card js-block-two-cards-and-content-card\" title=\"Taking a retail giant into the world of TikTok\">\n\t\t\t\t\t\n\t\t\t\t\t<div\n\t\tclass=\"image-wrap block-two-cards-and-content__card-image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/09\/asos-sportswear_1463_RSD.jpg\"\n\t\t\t\tclass=\"image block-two-cards-and-content__card-image\"\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><h3\t\tclass=\"typography block-two-cards-and-content__card-title typography__color--white typography__size--h5 typography__align--left\"\n\t\t\t>\n\t\t<span>Taking a retail giant into the world of TikTok<\/span>\t<\/h3><p\t\tclass=\"typography block-two-cards-and-content__card-subtitle typography__color--bodyOnBlack typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tDEPT\u00ae crafted a TikTok campaign for ASOS to help them reach new markets by featuring creative video content and collaborating with popular TikTok creators. As a result, this campaign got over 1.2 billion video views and a 50% increase in ad recall.\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div\n\tclass=\"cta-text js-cta-text block-cta-text__cta-text cta-text__background-color--platinum cta-text--reduce-spacing cta-text--reduce-top-spacing\"\n\t>\n\t<h2 class=\"heading js-cta-text-content heading__color--richBlack heading__size--l heading__align--left cta-text__content\">\n\t\t\t<strong>Trend 03<\/strong> &#8211; The gap between your social media persona and your website is closing\u00a0\t<\/h2><\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tToday, the gap between your digital experience and your social media experience is growing. This is not surprising given that social networks offer a unique set of interactive features, some of which are not native to e-commerce platforms.<br><br>Therefore, you may face the challenge of aligning your website experience with your social media. And it isn&#8217;t solely about appearances; it&#8217;s about creating a cohesive and immersive brand presence.\u00a0<br><br>So to build a more engaging online presence that speaks to your personality, it is crucial to maintain consistency across different platforms and embrace the integration of social content.\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F&#038;text=Social%20commerce%20trends:%20How%20to%20stay%20ahead%20in%20the%20ever-changing%20digital%20landscape\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-stats-panel block-stats-panel__color--platinum\">\n\t\n<div class='block-stats-panel__item'><div class='block-stats-panel__item-inner'><div class=\"stats-item block-stats-item__stats-item\">\n\t<div class=\"stats-item__stat\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xxxl heading__align--center block-stats-item__stat\">\n\t\t\t58%\t<\/h2>\t<\/div>\n\n\t<div class=\"stats-item__content\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xs heading__align--center stats-item__heading\">\n\t\t\tPeople who visit a brand\u2019s <br>social pages <a href=\"https:\/\/animoto.com\/blog\/video-marketing\/paid-vs-organic-social\">before its website<\/a>\u00a0\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n<div class='block-stats-panel__item'><div class='block-stats-panel__item-inner'><div class=\"stats-item block-stats-item__stats-item\">\n\t<div class=\"stats-item__stat\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xxxl heading__align--center block-stats-item__stat\">\n\t\t\t75%\t<\/h2>\t<\/div>\n\n\t<div class=\"stats-item__content\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xs heading__align--center stats-item__heading\">\n\t\t\tInternet users use social <br>media to <a href=\"https:\/\/www.omniaretail.com\/blog\/the-impact-of-social-media-on-consumer-behaviour-in-e-commerce\">research products<\/a>\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n<div class='block-stats-panel__item'><div class='block-stats-panel__item-inner'><div class=\"stats-item block-stats-item__stats-item\">\n\t<div class=\"stats-item__stat\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xxxl heading__align--center block-stats-item__stat\">\n\t\t\t9.5%\t<\/h2>\t<\/div>\n\n\t<div class=\"stats-item__content\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xs heading__align--center stats-item__heading\">\n\t\t\tYearly increase in annual revenue for <br>brands with <a href=\"https:\/\/zorka-agency.medium.com\/mastering-omnichannel-marketing-connecting-with-your-customers-everywhere-391ff1c63c44\">top<\/a> customer engagement\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tWhat to focus on in the future \t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\t\u00a0Everything looks the same. The same mandates shape experiences and technology is being used to paint the same picture repeatedly.<br><br>Every moment in the customer journey is designed to incrementally nudge customers to the next step with tailored content.<br><br>CMOs are on the hook for driving revenue; their tenures are getting shorter. They don\u2019t have time to build brands that people genuinely want to engage with. And increasingly, their role is to move pixels around in search of short-term e-commerce revenue growth.<br><br>Throw into this mix the introduction of AI-driven personalisation \u2013 now, every brand wants to personalize every interaction. But there\u2019s a risk of losing creativity, shared ideas, and serendipity.<br>\u00a0<br>The question is: Do customers want to be part of brands, or do we want brands to be part of us? Do I want to be part of Gucci, or do I want Gucci to be about me? There\u2019s no one-size-fits-all answer, but it\u2019s worth thinking about.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 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12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 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Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-panel-with-image-and-rich-text\">\n\t<div class=\"block-panel-with-image-and-rich-text__left block-panel-with-image-and-rich-text__left--richBlack\">\n\t\t<div class=\"block-panel-with-image-and-rich-text__media block-panel-with-image-and-rich-text__media--framed\">\n\t\t\t<div\n\t\tclass=\"image-wrap block-panel-with-image-and-rich-text__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/02\/Asher-wren-2.jpg\"\n\t\t\t\tclass=\"image block-panel-with-image-and-rich-text__image\"\n\n\t\t\t\t\t\t\t\talt=\"Asher Wren \"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"block-panel-with-image-and-rich-text__right block-panel-with-image-and-rich-text__right--richBlack\">\n\t\t\n<div class='block-panel-with-image-and-rich-text__item'><div class='block-panel-with-image-and-rich-text__item-inner'><h2 class=\"heading heading__size--m heading__align--left block-heading__heading\">\n\t\t\tIn the homogenous e-commerce landscape, we hope that you will focus on\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-image-and-rich-text__item'><div class='block-panel-with-image-and-rich-text__item-inner'><ul class=\"lists lists__color--white lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li>&#8220;Being different, because when everything looks the same, being different is your differentiator.<\/li><li>&#8220;Telling your story, because as e-commerce becomes increasingly shoppable, it evolves from being the last step in the transaction journey to a canvas for storytelling and emotional connection.<\/li><li>&#8220;Caring about your craft, because the customer does. They don&#8217;t care about the brand book or the marketing strategy; they react to the final product in front of them.&#8221;<\/li><\/ul><\/div><\/div>\n\n<div class='block-panel-with-image-and-rich-text__item'><div class='block-panel-with-image-and-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Asher Wren, Vice President of Growth at DEPT\u00ae<\/p><\/div><\/div>\n\t<\/div>\n<\/div>\n\n<div\n\t\tclass=\"image-wrap block-image__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/10\/tik-tok-content-products.jpg\"\n\t\t\t\tclass=\"image block-image__image\"\n\n\t\t\t\t\t\t\t\talt=\"TikTok concept\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tSome brands are already merging the two worlds\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tCreator partnerships are a key component of your social media accounts. However, today, it&#8217;s not enough to keep them exclusive to social media. You have to integrate creator content into your website, too.\t<\/p><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><ul class=\"lists lists__color--onyxGrey lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li><a href=\"https:\/\/www.amazon.com\/amazon-storefront-start\/b?ie=UTF8&amp;node=53641474011\">Amazon Storefront<\/a>: This is essentially a mini-website on Amazon for creators. Influencers can share their favorite products and connect their followers to Amazon commerce.<\/li><li><a href=\"https:\/\/www.strongerlabel.com\/us\/\">Stronger<\/a>: Makes use of editorial-focused influencer content and connects influencer stories to collections and products.<\/li><li><a href=\"https:\/\/www.na-kd.com\/en\/influencercollections\">NA-KD<\/a>: Has influencer collections dedicated to specific influencers. They\u2019re used as the models showing the products.<\/li><\/ul><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 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Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 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stroke='var(--dept-button-icon-filled-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\n<\/button><button\tclass=\"cta-button block-two-cards-and-content__next cta-button__color--white cta-button__style--icon js-block-two-cards-and-content-next\" title=\"Next\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-filled-border-color)' fill='var(--dept-button-icon-filled-background-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><path class='icon-center' d='M20.326 30 30.5 20.674l-10.174-9.326m9.326 9.328H11' stroke='var(--dept-button-icon-filled-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\n<\/button>\t\t<\/div>\n\t\n\t<div class=\"block-two-cards-and-content__main-content\">\n\t\t<div class=\"block-two-cards-and-content__meta\">\n\t\t\t<h2\t\tclass=\"typography block-two-cards-and-content__main-title typography__color--white typography__size--h5 typography__align--left\"\n\t\t\t>\n\t\tWhat DEPT\u00ae brings to the table \t<\/h2><p\t\tclass=\"typography block-two-cards-and-content__main-subtitle typography__color--bodyOnBlack typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tWe&#8217;ve helped e-commerce brands blend their social profiles and and commerce platforms. \t<\/p><a\tclass=\"cta-button block-two-cards-and-content__main-cta cta-button__color--white cta-button__style--regular\" href=\"\/work\" >\n\t\n\t\t\t<span>\n\t\t\tView all work\t\t<\/span>\n\t\n<\/a>\t\t<\/div>\n\n\t\t<div class=\"block-two-cards-and-content__buttons-mobile\">\n\t\t\t<button\tclass=\"cta-button block-two-cards-and-content__prev cta-button__color--white cta-button__style--icon js-block-two-cards-and-content-prev-mobile\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-filled-border-color)' fill='var(--dept-button-icon-filled-background-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-filled-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\n<\/button><button\tclass=\"cta-button block-two-cards-and-content__next cta-button__color--white cta-button__style--icon js-block-two-cards-and-content-next-mobile\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-filled-border-color)' fill='var(--dept-button-icon-filled-background-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><path class='icon-center' d='M20.326 30 30.5 20.674l-10.174-9.326m9.326 9.328H11' stroke='var(--dept-button-icon-filled-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\n<\/button>\t\t<\/div>\n\n\t\t<div class=\"block-two-cards-and-content__cards-container js-block-two-cards-and-content-cards-container swiper-container\">\n\t\t\t<div class=\"block-two-cards-and-content__cards swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.deptagency.com\/case\/bringing-traditional-store-experiences-to-e-commerce\/\" class=\"block-two-cards-and-content__card js-block-two-cards-and-content-card\" title=\"Bringing traditional store experiences to e-commerce\">\n\t\t\t\t\t\n\t\t\t\t\t<div\n\t\tclass=\"image-wrap block-two-cards-and-content__card-image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/01\/Shoe-Carnival-1.png\"\n\t\t\t\tclass=\"image block-two-cards-and-content__card-image\"\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><h3\t\tclass=\"typography block-two-cards-and-content__card-title typography__color--white typography__size--h5 typography__align--left\"\n\t\t\t>\n\t\t<span>Bringing traditional store experiences to e-commerce<\/span>\t<\/h3><p\t\tclass=\"typography block-two-cards-and-content__card-subtitle typography__color--bodyOnBlack typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tDEPT\u00ae helped Shoe Carnival accelerate its omnichannel journey by digitising store experiences, personalising marketing, automating customer service, and expanding buy online, pick up in-store (BOPIS). This resulted in 174% greater digital revenue. \t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.deptagency.com\/case\/a-branded-commerce-experience\/\" class=\"block-two-cards-and-content__card js-block-two-cards-and-content-card\" title=\"An e-commerce experience driven by a brand mission\">\n\t\t\t\t\t\n\t\t\t\t\t<div\n\t\tclass=\"image-wrap block-two-cards-and-content__card-image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/08\/Patagonia-a-branded-commerce-experience.jpg\"\n\t\t\t\tclass=\"image block-two-cards-and-content__card-image\"\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><h3\t\tclass=\"typography block-two-cards-and-content__card-title typography__color--white typography__size--h5 typography__align--left\"\n\t\t\t>\n\t\t<span>An e-commerce experience driven by a brand mission<\/span>\t<\/h3><p\t\tclass=\"typography block-two-cards-and-content__card-subtitle typography__color--bodyOnBlack typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tDEPT\u00ae helped Patagonia create a digital shopping experience that balances culture, business, and environment and serves as a hub for activism and content. This increased the brand\u2019s mobile revenue by 25%.\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tHow to elevate your social commerce experience\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\t<strong>Integrate brand and legacy content across your site to add surprise and delight\u00a0<\/strong>\t<\/p><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><ul class=\"lists lists__color--onyxGrey lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li>Don\u2019t rely on separate &#8216;about the brand&#8217; pages.\u00a0<\/li><li>Allow users to explore the collections, campaigns, and stories from your founding moments to last season\u2019s couture.\u00a0<\/li><li>Create a unique moment of delight that matches your spirit.<\/li><\/ul><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\t<strong>Fuel the passion for (window) shopping by helping users discover<\/strong>\t<\/p><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><ul class=\"lists lists__color--onyxGrey lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li>Create endless entrances and new features for shop discovery.\u00a0<\/li><li>Consider incorporating offline opportunities, the customer portal and\/or a mood board feature as starting points for the buying journey.<\/li><li>Add advanced browsing utilities to enable shoppers to define their own experience.<\/li><\/ul><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\t<strong>Connect to social and build an experience on top of it<\/strong>\t<\/p><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><ul class=\"lists lists__color--onyxGrey lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li>Craft your UI with the latest social UX patterns in mind. Think Pinterest-style discovery for products or Instagram stories&#8217; flair for \u201cproduct stories.\u201d\u00a0<\/li><li>Make a seamless connection to shopping from your social platforms, otherwise, your social users are simply content consumers.<\/li><li>Integrate shopping at every point in the experience.<\/li><\/ul><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F&#038;text=Social%20commerce%20trends:%20How%20to%20stay%20ahead%20in%20the%20ever-changing%20digital%20landscape\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Finsight%2Fsocial-commerce-trends-how-to-stay-ahead%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/insight\/social-commerce-trends-how-to-stay-ahead\/\"\n\t\t\t\tdata-share-title=\"Social commerce trends: How to stay ahead in the ever-changing digital landscape\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"cta-text js-cta-text block-cta-text__cta-text cta-text__background-color--platinum\"\n\t>\n\t<h2 class=\"heading js-cta-text-content heading__color--richBlack heading__size--l heading__align--left cta-text__content\">\n\t\t\tWant to leverage these social commerce trends? We specialise in <a href=\"https:\/\/www.deptagency.com\/en-uki\/industry\/commerce\/\">e-commerce tech and marketing<\/a> and can help your brand stay ahead.\u00a0\t<\/h2><\/div>\n\n<div class=\"block-highlighted-item-listing\">\n\t<h2\t\tclass=\"typography block-highlighted-item-listing__title typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMore insights\t<\/h2>\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/insight\/retail-consumers-still-want-value-but-also-proof-deals-and-vibes\/\"\n\t\t\t\ttitle=\"Retail consumers still want value, but also proof, deals, and vibes\u00a0\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/03\/Everyday-Retail-Inisght-1920x1080-1.webp\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Retail consumers still want value, but also proof, deals, and vibes\u00a0\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tAI&emsp;\u2022&emsp;Ben Culpin\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Retail consumers still want value, but also proof, deals, and vibes\u00a0<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/insight\/ineos-automotive-appoints-dept-as-integrated-agency-of-record\/\"\n\t\t\t\ttitle=\"INEOS Automotive appoints DEPT\u00ae as integrated agency of record\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/03\/DEPTxINEOS_Logo_1920x1080.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"INEOS Automotive appoints DEPT\u00ae as integrated agency of record\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; MEDIA&emsp;\u2022&emsp;Alexandra Moorhouse\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>INEOS Automotive appoints DEPT\u00ae as integrated agency of record<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/insight\/dept-pilots-early-chatgpt-advertising-integration-for-fortune-500-brands\/\"\n\t\t\t\ttitle=\"DEPT\u00ae pilots early ChatGPT advertising integration for Fortune 500 brands\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/03\/DEPTxChatGPT_Logo_1920x1080.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae pilots early ChatGPT advertising integration for Fortune 500 brands\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tAI&emsp;\u2022&emsp;In\u00eas Saraiva\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae pilots early ChatGPT advertising integration for Fortune 500 brands<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\t<\/div>\n<\/div>\n\n<div class=\"block-get-in-touch js-block-get-in-touch\">\n\t<div 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