{"id":4250337,"date":"2024-03-04T18:16:28","date_gmt":"2024-03-04T16:16:28","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/putting-business-growth-in-the-spotlight-for-pipedrive\/"},"modified":"2024-03-04T18:16:28","modified_gmt":"2024-03-04T16:16:28","slug":"putting-business-growth-in-the-spotlight-for-pipedrive","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/putting-business-growth-in-the-spotlight-for-pipedrive\/","title":{"rendered":"Putting business growth in the spotlight for Pipedrive"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tPutting business growth in the spotlight for Pipedrive\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tBel Moretti\t\t
\n\t\tCreative Director\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t4 March 2024\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tCreated with DEPT\u00ae, Pipedrive’s new global campaign helps businesses go the distance by showcasing SMB’s road to success.\t<\/p><\/div>\n\n
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\n\t\tPipedrive<\/a>, the easy and effective sales CRM for small businesses, is introducing its new creative platform \u2018The Pipedrive\u2019, bringing to life the brand\u2019s mission of helping small businesses grow, even when the road to success can feel confusing and long. The new global expression embodies the brand\u2019s positioning of \u201cDriving Business Growth\u201d, and is built on a consumer problem that life in a small business is a balance between thriving and surviving.\u00a0

Imagine how much better the journey would be if you could put it on autopilot – that\u2019s what using Pipedrive feels like for small businesses – it takes all the guesswork out of the way and lets you enjoy the ride. In \u201cThe Pipedrive\u201d, a striking green car is used as a metaphor for the brand\u2019s promise to empower small businesses on their road to success; with easy and effective tools to unlock their business potential.

The concept comes to life through three stories: \u2018Fork in a Road\u2019, \u2018Confusing Roadsign\u2019, and \u2018Roundabout\u2019. These were created and produced by lead creative agency DEPT\u00ae and shot on location in South Africa. Each story introduces 3 distinct Pipedrive features through a repeatable problem-solution arc: using automotive visuals as a metaphor for the bumps in the road that business owners face and Pipedrive manifests as the satellite navigation, to help them navigate through it

\u201cAt Pipedrive we know that behind every small business, there\u2019s a story of many twists and turns. Our new campaign dramatises the journey and the role Pipedrive plays in helping our customers on their journey to business success\u201d, <\/em>said James Stoker, VP of Marketing Strategy, responsible for Brand at Pipedrive. \u201cWe\u2019ve been on our own journey with our brand over the past couple of years, which started with our first brand campaign in summer 2022. This campaign is the next stage and brings our value proposition to life in an emotive way in a dynamic market\u201d<\/em>\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t