{"id":4250318,"date":"2024-04-04T14:17:09","date_gmt":"2024-04-04T12:17:09","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/sephora-tweens-to-spending-machines\/"},"modified":"2024-04-04T14:17:09","modified_gmt":"2024-04-04T12:17:09","slug":"sephora-tweens-to-spending-machines","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/sephora-tweens-to-spending-machines\/","title":{"rendered":"Sephora tweens to spending machines: Capturing the emerging buying power of Gen Alpha"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tSephora tweens to spending machines: Capturing the emerging buying power of Gen Alpha\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tClaire Shalbrack\t\t
\n\t\tManaging Director and Partner \n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t4 April 2024\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tIf you or a loved one has been impacted by the recent influx of middle schoolers raiding the skincare shelves at your local Sephora, you aren\u2019t alone. The \u201cSephora tweens\u201d phenomenon has garnered heavy attention (and a dose of criticism) across social media, news outlets, and pop culture in recent months\u2014and there\u2019s a lot more to the conversation than a simple \u201ckids these days.\u201d\u00a0
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\n\t\tFrom disgruntled fellow shoppers TikToking their experience shopping for makeup among rowdy twelve-year-olds to parents balking at the prices of their tweens\u2019 Drunk Elephant-laden wish lists, the impact of this generation\u2019s entrance into consumerism sparks a variety of questions. Does a pre-teen really need a hyaluronic acid serum and an eight-step skincare routine? That\u2019s for dermatologists to answer. At DEPT\u00ae, we\u2019re wondering what the Sephora tween sensation means for brands\u2014and how this represents Generation Alpha\u2019s budding spending power.\u00a0\t<\/p><\/div><\/div>\n\n
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