{"id":4250242,"date":"2024-09-04T17:29:05","date_gmt":"2024-09-04T15:29:05","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/sole-searching-how-footwear-brands-can-use-data-and-ai-to-stay-one-step-ahead\/"},"modified":"2024-09-13T15:20:33","modified_gmt":"2024-09-13T13:20:33","slug":"sole-searching-how-footwear-brands-can-use-data-and-ai-to-stay-one-step-ahead","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-uki\/insight\/sole-searching-how-footwear-brands-can-use-data-and-ai-to-stay-one-step-ahead\/","title":{"rendered":"Sole searching: how footwear brands can use data and AI to stay one step ahead"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tSole searching: how footwear brands can use data and AI to stay one step ahead\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tMolly Deaville\t\t
\n\t\tVP of Media, UKI\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t4 September 2024\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tFashion trends are coming and going at an increasingly rapid pace \u2014and this is most apparent when it comes to footwear. From chunky loafers to high-heeled sneakers to mesh flats, the \u201cin\u201d shoe is ever-changing. Thanks in part to TikTok, fast-paced micro-trend cycles<\/a> keep brands and shoppers alike on their toes. It\u2019s never been more critical for footwear brands to remain one step ahead.\u00a0\u00a0\u00a0\t<\/p><\/div>\n\n
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\n\t\tBrands across the retail industry face an ever more challenging marketing landscape. Consumers do not follow a linear path to purchase, making it tricky to reach shoppers where they are. And the convenience of shopping from online marketplaces often outweighs the practicality of buying certain items\u2014like shoes\u2014in-store.

To stay competitive and deliver exceptional experiences at every customer touchpoint, footwear brands must up their digital marketing, taking a more sophisticated approach that leverages data and AI.\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t