{"id":4425477,"date":"2026-03-04T11:22:02","date_gmt":"2026-03-04T09:22:02","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=event&p=4425477"},"modified":"2026-03-27T11:17:51","modified_gmt":"2026-03-27T09:17:51","slug":"reinventing-content-as-a-growth-engine","status":"publish","type":"event","link":"https:\/\/www.deptagency.com\/en-uki\/event\/reinventing-content-as-a-growth-engine\/","title":{"rendered":"Reinventing content as a growth engine"},"content":{"rendered":"
\n\t\n\t\t\n\t\t\t<\/svg>\t\t\t\n\t\t\t\tEvents\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t<\/div>\n\n\tReinventing content as a growth engine<\/p>\n\t\t\t
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\n\t\t\t\tLocation<\/span>\n\t\t\t\tLuca, Clerkenwell\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\tDate<\/span>\n\t\t\t\t06 May \t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\tTime<\/span>\n\t\t\t\t18:30-21:30 BST\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\n\t\n\t\t\t
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\n\t\t\t\tReinventing content as a growth engine<\/p>\t\t\t\t
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\n\t\t\t\t\t\t\t<\/mask><\/g><\/svg>Luca, Clerkenwell\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/mask><\/g><\/svg>06 May \t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/mask><\/g><\/svg>18:30-21:30 BST\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\tRegister\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n\n
\n\t\n\t\tJoin us, Adobe and a small but senior group of marketing and tech leaders for an off-the-record, peer-to-peer discussion on how content is organised, produced and governed inside complex organisations – over a Michelin starred dinner.<\/p>\n\t\t\n\t\t\t\t\t
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\n\t\tThis is a DEPT\u00ae Future Club event<\/p>To find out more about the club and other event series, apply to become a member. Doors are open, slightly… <\/p>\t<\/div>\n\t\n\tAPPLY FOR MEMBERSHIP<\/a><\/div>\n\n\n\tContent isn\u2019t broken because of a lack of creativity. <\/p>\n\tIt\u2019s broken because the system can\u2019t breathe anymore.\u00a0

The CMO wants brand integrity, personalisation and agility; while the CTO wants stability, scale, and compliance. But they\u2019re both working with production models built for the pre-AI era.\u00a0

The result is a complexity tax. More assets, more tools, and more noise, but diminishing returns.

\u2018Fast or good\u2019 becomes the false choice when the real issue is that the engine underneath wasn\u2019t designed for today\u2019s demands.\u00a0

This is where the shift happens. We\u2019re talking about the Generative Content Supply Chain: creative content designed to scale on purpose. Where craft isn\u2019t sacrificed in the pursuit of real-time, personalised content, where technical fragmentation transitions to a unified orchestration layer; and where AI becomes more than a drafting tool to automate workflows, enforce governance, and drive measurable business growth.\u00a0

At this Future Club event we\u2019re keeping it off the record and honest. A real conversation about whether your production model is actually future-proof, or just quietly maxed out.

Over a Michelin starred dinner, we\u2019ll unpack how brands are using Adobe GenStudio in a way that actually moves performance, and how DEPT\u00ae Studios runs the engine for brands like eBay and Uber, cutting drag, unlocking speed, and resulting in measurable business growth.<\/p><\/div>\n\t\n\t<\/div>\n\n
\n\tMEET THE TEAM<\/span><\/p>\n\t
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SVP of Global Studios, DEPT\u00ae <\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tLinkedIn\n\t<\/svg><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\n\t\t\t\t
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SVP of Growth, EMEA<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tLinkedIn\n\t<\/svg><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\n\t\t\t\t
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Chris Sofokleous<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t
EMEA GTM Lead, Adobe<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tLinkedIn\n\t<\/svg><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/a>\n\t\t\t<\/div>\n<\/div>\n\n
\n\tON OUR MIND<\/span><\/h2>\n\tALL INSIGHTS<\/a>\n\t\n\t\t\n\t\t\t
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