{"id":4295420,"date":"2024-10-20T15:49:51","date_gmt":"2024-10-20T13:49:51","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/atlassian\/"},"modified":"2025-06-25T10:44:16","modified_gmt":"2025-06-25T08:44:16","slug":"atlassian","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-uki\/case\/atlassian\/","title":{"rendered":"Solving diverse marketing challenges with creative, strategy &amp; data"},"content":{"rendered":"<div class=\"block-case-intro-title\">\n\t<p\tclass=\"text text-sans-128 block-case-intro-title__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Atlassian<\/p><p\tclass=\"text text-sans-48 block-case-intro-title__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Solving diverse marketing challenges with creative, strategy &amp; data<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/1.png\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-case-intro js-block-case-intro\">\n\t\t\t<div class=\"block-case-intro__category-container\">\n\t\t\t<p\n\t\t\t\tclass=\"block-case-intro__category-header text-sans-16\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t>\n\t\t\t\t(&nbsp;&nbsp;Services&nbsp;&nbsp;)\n\t\t\t<\/p>\n\n\t\t\t<ul\n\t\t\t\tclass=\"block-case-intro__category-list text-sans-14 js-block-case-intro-category-list\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-target=\"inner-items\"\n\t\t\t\tdata-animation-delay=\"0.5\"\n\t\t\t\tdata-animation-stagger=\"0.1\"\n\t\t\t>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tBrand &amp; Media\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tTech &amp; Data\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<p\tclass=\"text text-sans-48 block-case-intro__title js-block-case-intro-title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.005\" >When Atlassian needed a partner to supercharge their digital marketing efforts, they turned to DEPT\u00ae\u2014and we delivered. <\/p><p\tclass=\"text text-sans-24 block-case-intro__text js-block-case-intro-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-delay=\"0.1\" >From cracking the code on critical search terms to helping them expand their reach internationally, our multi-year partnership has covered a lot of ground while navigating a continually shifting industry.<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy has-less-t-space\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"start\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Behind the software<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>The team behind Jira, Confluence, Trello, and more, Atlassian helps teams everywhere work smarter, faster, and more creatively. As much as their tools enable teams to level up, they\u2019ve needed a digital marketing partner to bring that same innovation to their campaigns. That\u2019s where DEPT\u00ae has come in.<br><br>Throughout our years of working together, Atlassian\u2019s digital marketing programs have faced a variety of challenges and opportunities. In a highly competitive landscape, they weren\u2019t satisfied with their market share for important search terms related to project management. <br><br>They also wanted to refine their value proposition messaging in various markets and expand their international presence with localised strategies. And, like any fast-moving company, they sought a smarter and more sophisticated bid strategy to drive business results and optimise performance.<br><br>DEPT\u00ae supported Atlassian across four major initiatives, each designed to tackle unique complexities of growth marketing.<\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1022813835\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-stats-and-copy is-text-center\">\n\t<h2\tclass=\"text text-sans-48 block-stats-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Capturing keywords in a cut-throat market<\/h2><p\tclass=\"text text-sans-24 block-stats-and-copy__text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-stagger=\"0.01\" >Atlassian wasn\u2019t winning enough impression share in the \u201cProject Management\u201d space. The competition was fierce, and they were eager to break through. So, we zeroed in on the most relevant and valuable keywords, building a streamlined campaign structure prioritizing high-intent keywords. This was supplemented by new ad copy that specifically targeted project management-related messaging.<br><br>The result? In the three month period following the restructuring, we drove a 147% increase in conversions from business email users (who are prime for converting to buyers) at a 51% lower cost than the previous three month period. Plus, we grabbed 58% more impression share in a highly competitive auction space.\u00a0<\/p>\n\t\n\t\n\t<ul\n\t\tclass=\"block-stats-and-copy__cards is-content-left\"\n\t\tdata-animation=\"slide-fade\"\n\t\tdata-animation-target=\"inner-items\"\n\t\tdata-animation-delay=\"0.15\"\n\t\tdata-animation-stagger=\"0.15\">\n\t\t\t\t\t<li class=\"block-stats-and-copy__card\">\n\t\t\t\t<p class=\"block-stats-and-copy__card-title text-sans-76\">\n\t\t\t\t\t147%\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"block-stats-and-copy__card-subtitle text-sans-16\">\n\t\t\t\t\tincrease in conversions from business email users\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"block-stats-and-copy__card\">\n\t\t\t\t<p class=\"block-stats-and-copy__card-title text-sans-76\">\n\t\t\t\t\t51% \t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"block-stats-and-copy__card-subtitle text-sans-16\">\n\t\t\t\t\tlower cost than the previous three month period\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"block-stats-and-copy__card\">\n\t\t\t\t<p class=\"block-stats-and-copy__card-title text-sans-76\">\n\t\t\t\t\t58%\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"block-stats-and-copy__card-subtitle text-sans-16\">\n\t\t\t\t\tmore impression share in a highly competitive auction space\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy has-less-t-space\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"end\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Strategic and actionable creative testing<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>With the industry turning towards algorithmic optimisation and away from advertiser control, Atlassian\u2019s creative testing strategy didn\u2019t deliver a clear understanding of which value propositions resonated across different markets. We leveraged DEPT\u00ae\u2019s Thematic Responsive Search Ads methodology to solve this, introducing unique responsive ad units aligned to each of Atlassian\u2019s key value propositions.\u00a0<br><br>We tested the value prop ads against one another, and high-performing value propositions remained active while underperforming ads were replaced with new messaging. This iterative process contributed to a 36% improvement in CTR from 2021 to 2024.<\/p>\n<h3\tclass=\"text text-sans-48 block-text__text\"\n\t><br>Localisation and international expansion<\/h3>\n\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>One of Atlassian\u2019s major priorities has been expanding into international markets. To do so, they needed to adapt their digital marketing efforts to meet these markets&#8217; specific needs and nuances.\u00a0<br><br>DEPT\u00ae leveraged our EMEA-based experts to conduct international market research. We customised U.S.-based best practices for different regions\u2014ensuring Atlassian wouldn\u2019t simply be left copy-pasting their U.S. campaigns overseas. We introduced new channels like Performance Max and Demand Gen to supplement traditional Search, Video, and Display campaigns, providing strong growth opportunities in Atlassian\u2019s priority markets.<br><br>Additionally, we worked closely with Atlassian\u2019s localisation team to craft market-specific ad copy across search campaigns in the priority markets. Thanks to our in-language experts, DEPT\u00ae ensured that the messaging was aligned with and effective for international audiences, increasing ad relevance and click-through rates, while scaling their international expansion efforts 400% over the course of 13 months.\u00a0<\/p>\n<\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/01\/iStock-883852326.jpg\"\n\t\t\t\t\talt=\"Smiling person sitting on the floor with a laptop sitting in their lap.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-stats-and-copy is-text-left\">\n\t<p\tclass=\"text text-sans-48 block-stats-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Bid strategy tiering<\/p><p\tclass=\"text text-sans-24 block-stats-and-copy__text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-stagger=\"0.01\" >After Atlassian shifted its strategy to focus primarily on lower-funnel conversions, we began identifying inefficiencies in budget allocation. We recognised that certain markets and campaign segments were receiving excessive budget due to our bidding algorithms\u2019 lack of visibility into down-funnel performance.<br><br>To address this, we developed a new tiered bidding strategy framework. This included segmenting campaigns that had strong upper-funnel or low-value conversions, but struggled to convert lower in the funnel, into their own \u201cLow Performers\u201d bid strategy.<br><br>This manual adjustment allowed us to focus spend on the campaigns that drove higher-value conversions, leading to significant efficiency gains without compromising overall performance. High-value conversions improved 27% as a result and allowed for the business to increase investment in other important initiatives.\u00a0<\/p>\n\t\n\t\n\t<ul\n\t\tclass=\"block-stats-and-copy__cards is-content-left\"\n\t\tdata-animation=\"slide-fade\"\n\t\tdata-animation-target=\"inner-items\"\n\t\tdata-animation-delay=\"0.15\"\n\t\tdata-animation-stagger=\"0.15\">\n\t\t\t\t\t<li class=\"block-stats-and-copy__card\">\n\t\t\t\t<p class=\"block-stats-and-copy__card-title text-sans-76\">\n\t\t\t\t\t27%\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"block-stats-and-copy__card-subtitle text-sans-16\">\n\t\t\t\t\tHigh-value conversions improved\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"block-stats-and-copy__card\">\n\t\t\t\t<p class=\"block-stats-and-copy__card-title text-sans-76\">\n\t\t\t\t\t400%\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"block-stats-and-copy__card-subtitle text-sans-16\">\n\t\t\t\t\tScaled international expansion\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy has-less-t-space\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"end\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Powering the team that powers businesses<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>DEPT\u00ae\u2019s long-standing collaboration with Atlassian has resulted in significant progress across multiple digital marketing initiatives. From refining keyword strategies to increasing efficiency in international markets and improving conversion rates, DEPT\u00ae is proud to consistently deliver measurable results for Atlassian\u2019s performance marketing program.<br><br>As Atlassian continues to grow and evolve, fueling the day-to-day experience of workers around the world, DEPT\u00ae remains a critical partner in helping them navigate the changing landscape\u00a0 of <a href=\"https:\/\/www.deptagency.com\/solutions\/brand-media\/\">digital marketing<\/a>\u2014ensuring they stay ahead of the competition and continue to showcase their value.<\/p><\/div>\n\t\n\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":148,"featured_media":4265533,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_accent_color":"#FF8000","dept_next_case_accent_color":"","dept_case_video":{"type":"local","id":4266043,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/Atlassian-dice-.mp4","mime":"video\/mp4"},"footnotes":""},"client":[41756],"case-category":[42408,42406],"award":[],"person":[42661],"case-industry":[42407],"class_list":["post-4295420","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Featured work: Solving diverse marketing challenges for Atlassian<\/title>\n<meta name=\"description\" content=\"See how DEPT\u00ae helped Atlassian boost conversions, expand globally, and optimize digital marketing with creative strategies across four initiatives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deptagency.com\/en-uki\/case\/atlassian\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Featured work: Solving diverse marketing challenges for Atlassian\" \/>\n<meta property=\"og:description\" content=\"See how DEPT\u00ae helped Atlassian boost conversions, expand globally, and optimize digital marketing with creative strategies across four initiatives.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deptagency.com\/en-uki\/case\/atlassian\/\" \/>\n<meta property=\"og:site_name\" content=\"DEPT\u00ae\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T08:44:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/atlassian-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/case\\\/atlassian\\\/\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/case\\\/atlassian\\\/\",\"name\":\"Featured work: Solving diverse marketing challenges for Atlassian\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/case\\\/atlassian\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/case\\\/atlassian\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/atlassian-logo.jpg\",\"datePublished\":\"2024-10-20T13:49:51+00:00\",\"dateModified\":\"2025-06-25T08:44:16+00:00\",\"description\":\"See how DEPT\u00ae helped Atlassian boost conversions, expand globally, and optimize digital marketing with creative strategies across four initiatives.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/case\\\/atlassian\\\/#breadcrumb\"},\"inLanguage\":\"en-UKI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/case\\\/atlassian\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-UKI\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/case\\\/atlassian\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/atlassian-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/atlassian-logo.jpg\",\"width\":2200,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/case\\\/atlassian\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Solving diverse marketing challenges with creative, strategy &amp; data\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#website\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/\",\"name\":\"DEPT\u00ae\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-UKI\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Featured work: Solving diverse marketing challenges for Atlassian","description":"See how DEPT\u00ae helped Atlassian boost conversions, expand globally, and optimize digital marketing with creative strategies across four initiatives.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.deptagency.com\/en-uki\/case\/atlassian\/","og_locale":"en_US","og_type":"article","og_title":"Featured work: Solving diverse marketing challenges for Atlassian","og_description":"See how DEPT\u00ae helped Atlassian boost conversions, expand globally, and optimize digital marketing with creative strategies across four initiatives.","og_url":"https:\/\/www.deptagency.com\/en-uki\/case\/atlassian\/","og_site_name":"DEPT\u00ae","article_modified_time":"2025-06-25T08:44:16+00:00","og_image":[{"width":2200,"height":900,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/atlassian-logo.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.deptagency.com\/en-uki\/case\/atlassian\/","url":"https:\/\/www.deptagency.com\/en-uki\/case\/atlassian\/","name":"Featured work: Solving diverse marketing challenges for Atlassian","isPartOf":{"@id":"https:\/\/www.deptagency.com\/en-uki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.deptagency.com\/en-uki\/case\/atlassian\/#primaryimage"},"image":{"@id":"https:\/\/www.deptagency.com\/en-uki\/case\/atlassian\/#primaryimage"},"thumbnailUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/atlassian-logo.jpg","datePublished":"2024-10-20T13:49:51+00:00","dateModified":"2025-06-25T08:44:16+00:00","description":"See how DEPT\u00ae helped Atlassian boost conversions, expand globally, and optimize digital marketing with creative strategies across four initiatives.","breadcrumb":{"@id":"https:\/\/www.deptagency.com\/en-uki\/case\/atlassian\/#breadcrumb"},"inLanguage":"en-UKI","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.deptagency.com\/en-uki\/case\/atlassian\/"]}]},{"@type":"ImageObject","inLanguage":"en-UKI","@id":"https:\/\/www.deptagency.com\/en-uki\/case\/atlassian\/#primaryimage","url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/atlassian-logo.jpg","contentUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/atlassian-logo.jpg","width":2200,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/www.deptagency.com\/en-uki\/case\/atlassian\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.deptagency.com\/en-uki\/"},{"@type":"ListItem","position":2,"name":"Solving diverse marketing challenges with creative, strategy &amp; data"}]},{"@type":"WebSite","@id":"https:\/\/www.deptagency.com\/en-uki\/#website","url":"https:\/\/www.deptagency.com\/en-uki\/","name":"DEPT\u00ae","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.deptagency.com\/en-uki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-UKI"}]}},"listingData":{"imageUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/atlassian-logo.jpg","imageAlt":"","caseVideo":{"type":"local","id":4266043,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/Atlassian-dice-.mp4","mime":"video\/mp4"},"url":"https:\/\/www.deptagency.com\/en-uki\/case\/atlassian\/","hoverColor":"#FF8000","hoverText":"Solving diverse marketing challenges with creative, strategy &amp; data","label":"Atlassian","tags":["Brand &amp; Media","Tech, Media &amp; Telecoms"]},"_links":{"self":[{"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/case\/4295420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/types\/case"}],"author":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/users\/148"}],"version-history":[{"count":1,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/case\/4295420\/revisions"}],"predecessor-version":[{"id":4295427,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/case\/4295420\/revisions\/4295427"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/media\/4265533"}],"wp:attachment":[{"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/media?parent=4295420"}],"wp:term":[{"taxonomy":"client","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/client?post=4295420"},{"taxonomy":"case-category","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/case-category?post=4295420"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/award?post=4295420"},{"taxonomy":"person","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/person?post=4295420"},{"taxonomy":"case-industry","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/case-industry?post=4295420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}