{"id":4283972,"date":"2021-04-01T10:05:46","date_gmt":"2021-04-01T10:05:46","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/helion-wins-new-customers-with-discovery-ads\/"},"modified":"2025-03-04T11:54:29","modified_gmt":"2025-03-04T09:54:29","slug":"helion-wins-new-customers-with-discovery-ads","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-uki\/case\/helion-wins-new-customers-with-discovery-ads\/","title":{"rendered":"Helion wins new customers with Discovery Ads"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tHelion\t<\/h2>\n\t\tHelion wins new customers with Discovery Ads\t<\/h1><\/div>\n\n
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\n\t\n\t\tHelion is the largest Swiss installation company in photovoltaics and heating systems. Seeking to deliver a new kind of digital experience, they turned to DEPT\u00ae to optimize lead generation<\/a>.\t<\/p><\/div>\n\n
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\n\t\t\n\t\tLead generation challenges\t<\/h2>\n\t\t\t\t\t
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\n\t\tHelion started offering personalized photovoltaic systems and heat pumps that can be configured online. To target homeowners who were in the process of building or renovating, the brand used Google search ads for the low-funnel part of the customer journey.

Due to the limited number of search queries and strong competition in the industry, Helion quickly faced the challenge of finding new approaches to lead generation.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t