{"id":4253439,"date":"2021-06-09T05:54:33","date_gmt":"2021-06-09T03:54:33","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/automated-emails-exact-and-targeted\/"},"modified":"2018-09-04T12:00:00","modified_gmt":"2018-09-04T12:00:00","slug":"automated-emails-exact-and-targeted","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-uki\/case\/automated-emails-exact-and-targeted\/","title":{"rendered":"Targeted email automation"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tCelebrity Cruises\t<\/h2>\n\t\tTargeted email automation\t<\/h1><\/div>\n\n
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\n\t\n\t\tConsistently voted one of the best cruise lines in the world, Celebrity Cruises has been providing quality, luxury cruises since 1988. As a leader in the field, Celebrity Cruises wanted to make greater use of email marketing automation to ensure a fast response to specific user actions and bring their customers the information they need rapidly. Together with DEPT\u00ae, this became reality.\t<\/p><\/div>\n\n
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\n\t\t\n\t\tTrigger, alert, report\t<\/h2>\n\t\t\t\t\t
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\n\t\tThe objective for this project was to create a fast-acting triggered email system using ExactTarget, so that users receive automated emails with useful information when they complete specific Tridion or ShortStack forms on the website. As part of this, we needed to create two new CRM request types for Ship Visit (SHIPVIS) and Competition (COMPENT) but most importantly to expose an endpoint for third party integrations (like ShortStack\/WordPress forms) to call the CRM\/ExactTarget implementation.\t<\/p><\/div><\/div>\n\n
\n\t\tFor this project, the DEPT\u00ae Digital Operations Services team wanted to build in an improved error reporting and enable them to be alerted if certain parameters were not met e.g. if three CRM request types fail within an hour. In addition, we created a Kibana dashboard where the client can easily see reports on successful and failed submissions into their CRM, the database and for their emails.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t