{"id":4253396,"date":"2021-04-10T07:26:13","date_gmt":"2021-04-10T05:26:13","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/connecting-strategy-with-style\/"},"modified":"2019-12-05T12:00:00","modified_gmt":"2019-12-05T12:00:00","slug":"connecting-strategy-with-style","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-uki\/case\/connecting-strategy-with-style\/","title":{"rendered":"Connecting strategy with style"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tIvy & Oak\t<\/h2>\n\t\tConnecting strategy with style\t<\/h1><\/div>\n\n\n\t
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\n\t\n\t\tIVY & OAK is one of Europe\u2019s fastest-growing, direct-to-consumer fashion brands designed for women who value quality, simplicity, and style while being sustainable at the same time. They offer high-quality clothing that is affordable and made to last. As an online-first brand coupled with data-driven founders, they knew how important it was to have reliable and trustworthy web-tracking in place early on.\t<\/p><\/div>\n\n
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Ivy & Oak gained more control over their online marketing efforts <\/p>\n<\/div>\n\n

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\n\t\t\n\t\tCombining all channels\t<\/h2>\n\t\t\t\t\t
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\n\t\tOur team started by helping the\u00a0fashion brand<\/a>\u00a0with its website tracking. We then proceeded to build a self-serve BI infrastructure. First, by implementing a modern ETL tool (Fivetran<\/a>), which automatically loads their data into their warehouse (PostgreSQL). This allows IVY & OAK, for the first time, to have all of their data in one centralised area. Additionally, this creates a single source of truth for all employees which requires very little maintenance work. The custom data model created for the company enables them to evaluate the effects of their various marketing efforts and easily visualise them with the help of the beautiful dashboarding tool (Tableau). Making it easier than ever to uncover insights and, more importantly, to turn those insights into actions. This was instrumental in empowering the team to make quick optimisation adjustments to the marketing budget.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t