{"id":4253251,"date":"2021-08-07T12:00:00","date_gmt":"2021-08-07T10:00:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/a-revamped-jbl-campaign-to-appeal-to-millennials\/"},"modified":"2021-08-07T12:00:00","modified_gmt":"2021-08-07T10:00:00","slug":"a-revamped-jbl-campaign-to-appeal-to-millennials","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-uki\/case\/a-revamped-jbl-campaign-to-appeal-to-millennials\/","title":{"rendered":"A revamped JBL campaign to appeal to millennials"},"content":{"rendered":"
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\n\t\n\t\tAmerican manufacturer JBL has been accelerating the audio industry since its foundation in 1946. Its new soundbar does just that by taking home entertainment to the next level with a more immersive sound experience for the listener. The brand wanted to elevate its campaign efforts to target millenials and first-home buyers. DEPT\u00ae was brought in to help create awareness for the product range and increase online engagement, claiming a unique position for the new JBL soundbar in an ever-changing market.







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\n\t\t\n\t\tBreaking through the noise\t<\/h2>\n\t\t\t\t\t
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\n\t\tWe found out that all competitors\u2019 soundbars were perceived in a similar fashion. They were viewed as \u201ca black bar underneath your television\u201d. Also, most of their communication was product-focused with a lot of technical buzzwords and complicated graphics.\u00a0However, as JBL targets a younger crowd (and the product\u2019s price point is a bit lower than the rest), we needed to break with monotony and find a fresh angle, tone of voice, and visual storytelling approach.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t