{"id":4253246,"date":"2021-08-07T12:00:00","date_gmt":"2021-08-07T12:00:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/how-klm-explores-the-chinese-advertising-market-with-wechat\/"},"modified":"2021-08-07T12:00:00","modified_gmt":"2021-08-07T12:00:00","slug":"how-klm-explores-the-chinese-advertising-market-with-wechat","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-uki\/case\/how-klm-explores-the-chinese-advertising-market-with-wechat\/","title":{"rendered":"Exploring the Chinese advertising market with WeChat"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tKLM\t<\/h2>\n\t\tExploring the Chinese advertising market with WeChat\t<\/h1><\/div>\n\n
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\n\t\n\t\tIn recent years, the number of outbound Chinese travellers has rapidly grown. The Netherlands has become one of their most popular destinations while simultaneously acting as a gateway to other countries. These developments opened up opportunities for KLM who wanted to increase their visibility in China through brand awareness and engagement with their Chinese followers on WeChat. In collaboration with DEPT\u00ae, KLM has successfully mastered this goal.\t<\/p><\/div>\n\n
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\n\t\t\n\t\tThe project\t<\/h2>\n\t\t\t\t\t
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\n\t\tKLM aims to be where their customers are. Given that WeChat is the biggest and most widely used app in the Chinese market, that\u2019s where the airline decided to expand its presence, increase their campaign offers and eventually build brand presence. For KLM that meant using the multi-purpose social media and messaging app to offer Chinese passengers the best digital service, brand content & innovation and commercial offers to eventually attract more followers. In order to do so, both KLM and DEPT\u00ae created a year-around campaign on WeChat.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t