{"id":4253121,"date":"2021-08-10T12:00:00","date_gmt":"2021-08-10T12:00:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/a-brand-refresh-for-the-worlds-greatest-marathon\/"},"modified":"2021-08-10T12:00:00","modified_gmt":"2021-08-10T12:00:00","slug":"a-brand-refresh-for-the-worlds-greatest-marathon","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-uki\/case\/a-brand-refresh-for-the-worlds-greatest-marathon\/","title":{"rendered":"A brand refresh for the world’s greatest marathon"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tLondon Marathon Events\t<\/h2>\n\t\tA brand refresh for the world’s greatest marathon\t<\/h1><\/div>\n\n
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\n\t\n\t\tLondon Marathon Events (LME) organises world-leading mass participation events in running, cycling and swimming that inspire more than 200,000 participants every year. As part of a major branding and digital improvement project, LME turned to DEPT\u00ae to refresh the branding for the company and all its events to create a distinct personality that embodies its core values, and to\u00a0develop a\u00a0technical solution<\/a>\u00a0to centralise its digital touchpoints.\t<\/p><\/div>\n\n
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\n\t\tLondon Marathon Events\u2019 branding has evolved organically over time, as new events were added to its portfolio, participant numbers increased, and sponsors and partners came on board. Its brand presence was cyclical, running in peaks and troughs throughout the year in line with its event calendar. There was a need to connect the dots across this cycle to develop a stronger presence throughout the whole year, and not just in the lead-up to its events.\u00a0\t<\/p><\/div><\/div>\n\n
\n\t\tLME brings remarkable people together and celebrates personal achievements that defy all odds. In the first phase of work,\u00a0 the brand refresh for the London Marathon, LME\u2019s flagship event,\u00a0 our team took inspiration from this joint sense of achievement shared among its community.\t<\/p><\/div><\/div>\n\n
\n\t\tThe London Marathon, the most prestigious of LME\u2019s events, is just the beginning of our work with LME. Our team became inspired by all of the events and activities organised by London Marathon Events and aspired to visually communicate the vibrancy of the company and its vision and work.\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t