{"id":4253049,"date":"2022-03-31T08:46:09","date_gmt":"2022-03-31T06:46:09","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/a-new-affiliate-programme-for-branding-and-performance\/"},"modified":"2022-03-31T08:46:09","modified_gmt":"2022-03-31T06:46:09","slug":"a-new-affiliate-programme-for-branding-and-performance","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-uki\/case\/a-new-affiliate-programme-for-branding-and-performance\/","title":{"rendered":"A new affiliate programme for branding and performance"},"content":{"rendered":"<div class=\"block-case-post-header block-case-post-header__theme--white\">\n\t<button\tclass=\"cta-button block-case-post-header__back-button cta-button__color--onyxGrey cta-button__style--back\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\n<\/button><h2\t\tclass=\"typography block-case-post-header__tag typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tPaula&#8217;s Choice\t<\/h2><h1\t\tclass=\"typography block-case-post-header__heading typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\t\t>\n\t\tA new affiliate programme for branding and performance\t<\/h1><\/div>\n\n<div\n\t\tclass=\"image-wrap block-image__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\t\t\t<source\n\t\t\t\tsrcset=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/03\/Paulas-Choice-mobile-1.png\"\n\t\t\t\tmedia=\"(max-width: 767px)\"\n\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/03\/Paulas-Choice-lifestyl.jpg\"\n\t\t\t\tclass=\"image block-image__image\"\n\n\t\t\t\t\t\t\t\talt=\"paulas choice lifestyle \"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\n<div class=\"block-statement block-statement__background-color--white block-statement__align--center\">\n\t<p\t\tclass=\"typography block-statement__title typography__color--onyxGrey typography__size--h5 typography__align--left\"\n\t\t\t>\n\t\tThe power of partnerships within affiliate marketing relies on accurate data insights. Unilever-owned international beauty brand, Paula\u2019s Choice, teamed up with DEPT\u00ae to launch an affiliate programme to reach new customers, while forging stronger bonds with existing influencers. Success was brought to life through the platform Partnerize, bridging the gap between performance and branding.\t<\/p><\/div>\n\n<div\n\t\tclass=\"image-wrap block-image__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\t\t\t<source\n\t\t\t\tsrcset=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/03\/Paulas-Choice-mobile-3.png\"\n\t\t\t\tmedia=\"(max-width: 767px)\"\n\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/03\/Paulas-Choice-peptide-booster.jpg\"\n\t\t\t\tclass=\"image block-image__image\"\n\n\t\t\t\t\t\t\t\talt=\"Paulas choice peptide booster\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tA new affiliate programme\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tPaula&#8217;s Choice stands for fair skincare. With each product backed by scientific research and unlimited ambition, the brand is growing rapidly. This growth led the company to reevaluate its affiliate programme, which led to two main goals being established:\u00a0<br><br>01 Create an extra revenue stream based on content<br>02 Reach new customers through affiliate collaborations<br><br>We set up the affiliate program in Partnerize as broadly as possible. Partnerships were established with both traditional affiliate publishers and influencers with whom the PR team of Paula&#8217;s Choice had already built good relationships. In addition, Partnerize provides additional data insights into product performance and customers that were previously untapped.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/case\/a-new-affiliate-programme-for-branding-and-performance\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/case\/a-new-affiliate-programme-for-branding-and-performance\/\"\n\t\t\t\tdata-share-title=\"A new affiliate programme for branding and performance\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 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noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-uki%2Fcase%2Fa-new-affiliate-programme-for-branding-and-performance%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/case\/a-new-affiliate-programme-for-branding-and-performance\/\"\n\t\t\t\tdata-share-title=\"A new affiliate programme for branding and performance\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"full-width-image block-full-width-image__full-width-image\">\n\t<div\n\t\tclass=\"image-wrap full-width-image__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\t\t\t<source\n\t\t\t\tsrcset=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/03\/PC-mobile-image-1.png\"\n\t\t\t\tmedia=\"(max-width: 767px)\"\n\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/03\/Paulas-Choice-Influencer-campaign-.jpg\"\n\t\t\t\tclass=\"image full-width-image__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><\/div>\n\n<div class=\"block-panel-with-cards block-panel-with-cards__theme--white\">\n\n\t<div class=\"block-panel-with-cards__column block-panel-with-cards__column--left\">\n\t\t<div class=\"block-panel-with-cards__heading\">\n\t\t\t<h2 class=\"heading heading__size--xl heading__align--left block-panel-with-cards__heading\">\n\t\t\tOur approach\t<\/h2>\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"block-panel-with-cards__column block-panel-with-cards__column--right\">\n\t\t<div class=\"block-panel-with-cards__cards block-panel-with-cards__cards--3\">\n\t\t\t\n<div class='block-panel-with-cards__item'><div class='block-panel-with-cards__item-inner'><div class=\"card-teaser card-teaser__theme--richBlack block-card-teaser-overlay__card-teaser\" data-js-flyout=\"1\" data-flyout-target=\"card-teaser__69d80d008b520\" >\n\t<div class=\"card-teaser__body\">\n\t\t<h2 class=\"card-teaser__title\">\n\t\t\tAffiliate for branding and performance\t\t<\/h2>\n\t<\/div>\n\t<div class=\"card-teaser__action\">\n\t\t<button data-js-flyout=\"1\" data-flyout-target=\"card-teaser__69d80d008b520\" class=\"btn btn__color--white card-teaser__btn\" title=\"More\" >\n\t\t\t<span class=\"btn__icon\">\n\t\t\t<i class=\"icon icon__size--medium-variable icon__plus-circle\">\n\t<svg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M6.34315 12H17.6569' id='plus-h' stroke='currentColor' stroke-width='1.5'\/><path d='M12 6.34315V17.6569' id='plus-v' stroke='currentColor' stroke-width='1.5'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12C23 5.92487 18.0751 1 12 1C5.92487 1 1 5.92487 1 12ZM6.34315 12.75H11.25L11.25 17.6569H12.75V12.75L17.6569 12.75V11.25L12.75 11.25L12.75 6.34315L11.25 6.34315L11.25 11.25H6.34315V12.75Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/span>\n\t\n\t\t\t<span class=\"btn__label\">\n\t\t\tMore\t\t<\/span>\n\t<\/button>\t<\/div>\n<\/div>\n<div class=\"block-card-teaser-overlay block-card-teaser-overlay__theme--richBlack is-collapsed\" id=\"card-teaser__69d80d008b520\">\n\t<button data-flyout-el=\"close\" class=\"btn btn__color--white block-card-teaser-overlay__btn\" title=\"Close\" >\n\t\t\t<span class=\"btn__icon\">\n\t\t\t<i class=\"icon icon__size--medium-variable icon__close-circle\">\n\t<svg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M8 8L16 16' stroke='currentColor' stroke-width='1.5'\/><path d='M16 8L8 16' stroke='currentColor' stroke-width='1.5'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12C23 5.92487 18.0751 1 12 1C5.92487 1 1 5.92487 1 12ZM7.46967 8.53033L10.9393 12L7.46967 15.4697L8.53033 16.5303L12 13.0607L15.4697 16.5303L16.5303 15.4697L13.0607 12L16.5303 8.53033L15.4697 7.46967L12 10.9393L8.53033 7.46967L7.46967 8.53033Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/span>\n\t\n\t\t\t<span class=\"btn__label\">\n\t\t\tClose\t\t<\/span>\n\t<\/button>\t<div class=\"block-card-teaser-overlay__content\">\n\t\t<h2 class=\"heading heading__size--l heading__align--left block-card-teaser-overlay__heading\">\n\t\t\tAffiliate for branding and performance\t<\/h2>\n<div class='block-card-teaser-overlay__item'><div class='block-card-teaser-overlay__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Paula&#8217;s Choice hadn\u2019t previously considered the affiliate channel a suitable tool for influencer marketing. In many companies, influencer marketing falls under the umbrella of branding, but this can also be linked to performance marketing via affiliate. With ambitious performance and quality targets to deliver against, the team needed a creative solution to relaunch the affiliate programme from scratch.<\/p><\/div><\/div>\n\t<\/div>\n<\/div><\/div><\/div>\n\n<div class='block-panel-with-cards__item'><div class='block-panel-with-cards__item-inner'><div class=\"card-teaser card-teaser__theme--silver block-card-teaser-overlay__card-teaser\" data-js-flyout=\"1\" data-flyout-target=\"card-teaser__69d80d008b96e\" >\n\t<div class=\"card-teaser__body\">\n\t\t<h2 class=\"card-teaser__title\">\n\t\t\tValuable data and specific target groups\t\t<\/h2>\n\t<\/div>\n\t<div class=\"card-teaser__action\">\n\t\t<button data-js-flyout=\"1\" data-flyout-target=\"card-teaser__69d80d008b96e\" class=\"btn btn__color--richBlack card-teaser__btn\" title=\"More\" >\n\t\t\t<span class=\"btn__icon\">\n\t\t\t<i class=\"icon icon__size--medium-variable icon__plus-circle\">\n\t<svg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M6.34315 12H17.6569' id='plus-h' stroke='currentColor' stroke-width='1.5'\/><path d='M12 6.34315V17.6569' id='plus-v' stroke='currentColor' stroke-width='1.5'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12C23 5.92487 18.0751 1 12 1C5.92487 1 1 5.92487 1 12ZM6.34315 12.75H11.25L11.25 17.6569H12.75V12.75L17.6569 12.75V11.25L12.75 11.25L12.75 6.34315L11.25 6.34315L11.25 11.25H6.34315V12.75Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/span>\n\t\n\t\t\t<span class=\"btn__label\">\n\t\t\tMore\t\t<\/span>\n\t<\/button>\t<\/div>\n<\/div>\n<div class=\"block-card-teaser-overlay block-card-teaser-overlay__theme--silver is-collapsed\" id=\"card-teaser__69d80d008b96e\">\n\t<button data-flyout-el=\"close\" class=\"btn btn__color--richBlack block-card-teaser-overlay__btn\" title=\"Close\" >\n\t\t\t<span class=\"btn__icon\">\n\t\t\t<i class=\"icon icon__size--medium-variable icon__close-circle\">\n\t<svg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M8 8L16 16' stroke='currentColor' stroke-width='1.5'\/><path d='M16 8L8 16' stroke='currentColor' stroke-width='1.5'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12C23 5.92487 18.0751 1 12 1C5.92487 1 1 5.92487 1 12ZM7.46967 8.53033L10.9393 12L7.46967 15.4697L8.53033 16.5303L12 13.0607L15.4697 16.5303L16.5303 15.4697L13.0607 12L16.5303 8.53033L15.4697 7.46967L12 10.9393L8.53033 7.46967L7.46967 8.53033Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/span>\n\t\n\t\t\t<span class=\"btn__label\">\n\t\t\tClose\t\t<\/span>\n\t<\/button>\t<div class=\"block-card-teaser-overlay__content\">\n\t\t<h2 class=\"heading heading__size--l heading__align--left block-card-teaser-overlay__heading\">\n\t\t\tValuable data and specific target groups\t<\/h2>\n<div class='block-card-teaser-overlay__item'><div class='block-card-teaser-overlay__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">The PR team had proactively invested for years to build a strong base with influencers. With the help of DEPT\u00ae, the affiliate team was able to build on this with a more performance-driven approach. Influencers who previously promoted Paula&#8217;s Choice as part of branding campaigns could now join the affiliate programme and earn commission based on their performance. In this way, a win-win situation is created for the advertiser and influencer. Extra commission for influencers and valuable data insights for Paula&#8217;s Choice.\u00a0<br><br>In addition, Paula&#8217;s Choice can now set up smart collaborations. Influencers know their target group like no other, so that the brand can introduce new products to specific target groups. One case study saw a 58% uplift on an existing product line when a TikTok micro-influencer promoted it to her target audience with a unique code.<\/p><\/div><\/div>\n\t<\/div>\n<\/div><\/div><\/div>\n\n<div class='block-panel-with-cards__item'><div class='block-panel-with-cards__item-inner'><div class=\"card-teaser card-teaser__theme--platinum block-card-teaser-overlay__card-teaser\" data-js-flyout=\"1\" data-flyout-target=\"card-teaser__69d80d008bda0\" >\n\t<div class=\"card-teaser__body\">\n\t\t<h2 class=\"card-teaser__title\">\n\t\t\tStrong PR and affiliate collaboration\t\t<\/h2>\n\t<\/div>\n\t<div class=\"card-teaser__action\">\n\t\t<button data-js-flyout=\"1\" data-flyout-target=\"card-teaser__69d80d008bda0\" class=\"btn btn__color--richBlack card-teaser__btn\" title=\"More\" >\n\t\t\t<span class=\"btn__icon\">\n\t\t\t<i class=\"icon icon__size--medium-variable icon__plus-circle\">\n\t<svg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M6.34315 12H17.6569' id='plus-h' stroke='currentColor' stroke-width='1.5'\/><path d='M12 6.34315V17.6569' id='plus-v' stroke='currentColor' stroke-width='1.5'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12C23 5.92487 18.0751 1 12 1C5.92487 1 1 5.92487 1 12ZM6.34315 12.75H11.25L11.25 17.6569H12.75V12.75L17.6569 12.75V11.25L12.75 11.25L12.75 6.34315L11.25 6.34315L11.25 11.25H6.34315V12.75Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/span>\n\t\n\t\t\t<span class=\"btn__label\">\n\t\t\tMore\t\t<\/span>\n\t<\/button>\t<\/div>\n<\/div>\n<div class=\"block-card-teaser-overlay block-card-teaser-overlay__theme--platinum is-collapsed\" id=\"card-teaser__69d80d008bda0\">\n\t<button data-flyout-el=\"close\" class=\"btn btn__color--richBlack block-card-teaser-overlay__btn\" title=\"Close\" >\n\t\t\t<span class=\"btn__icon\">\n\t\t\t<i class=\"icon icon__size--medium-variable icon__close-circle\">\n\t<svg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M8 8L16 16' stroke='currentColor' stroke-width='1.5'\/><path d='M16 8L8 16' stroke='currentColor' stroke-width='1.5'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12C23 5.92487 18.0751 1 12 1C5.92487 1 1 5.92487 1 12ZM7.46967 8.53033L10.9393 12L7.46967 15.4697L8.53033 16.5303L12 13.0607L15.4697 16.5303L16.5303 15.4697L13.0607 12L16.5303 8.53033L15.4697 7.46967L12 10.9393L8.53033 7.46967L7.46967 8.53033Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/span>\n\t\n\t\t\t<span class=\"btn__label\">\n\t\t\tClose\t\t<\/span>\n\t<\/button>\t<div class=\"block-card-teaser-overlay__content\">\n\t\t<h2 class=\"heading heading__size--l heading__align--left block-card-teaser-overlay__heading\">\n\t\t\tStrong PR and affiliate collaboration\t<\/h2>\n<div class='block-card-teaser-overlay__item'><div class='block-card-teaser-overlay__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">The successful solution could not exist without the close collaboration between the PR team, affiliate team and DEPT\u00ae. Despite having different KPIs, the teams worked together towards a common goal of growing the brand, which in turn paid dividends to both teams.\u00a0<br><br>The relationship between the selected influencers and Paula&#8217;s Choice PR team appeared to improve thanks to the affiliate activities, while the branding team now had access to comprehensive data insights such as new\/existing customers, conversion times and product performance which enabled them to optimise their own activities.<\/p><\/div><\/div>\n\t<\/div>\n<\/div><\/div><\/div>\n\t\t<\/div>\n\n\t\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-panel-with-cards-0e65ffbdf19abe07ccaec9c44ecf6cee\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Close\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='m14 7-7 7m0-7 7 7' stroke='var(--dept-button-icon-color)' stroke-width='1.5' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tClose\t\t<\/span>\n\t\n<\/button>\n\t<div class=\"flyout-drawer__right\">\n\t\t<div class=\"pardot-forms block-panel-with-cards__pardot-forms js-pardot-forms has-picker\">\n\t\t\t<form action=\"\" class=\"pardot-forms__picker block-panel-with-cards__picker js-pardot-forms-picker\" method=\"POST\">\n\t\t\t\t\t<\/form>\n\t\t<iframe\n\t\tdata-initial-src=\"\"\n\t\tclass=\"pardot-forms__embed block-panel-with-cards__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack\t\t<\/span>\n\t\n<\/button><\/div>\n\n<div\n\t\tclass=\"image-wrap block-image__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\t\t\t<source\n\t\t\t\tsrcset=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/03\/Paulas-Choice-mobile-2-1.png\"\n\t\t\t\tmedia=\"(max-width: 767px)\"\n\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/03\/Paulas-Choice-2.png\"\n\t\t\t\tclass=\"image block-image__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\n<div class=\"call-to-action block-call-to-action__call-to-action call-to-action__background-color--richBlack\">\n\n\t<p class=\"paragraph paragraph__color--white paragraph__align--center call-to-action__paragraph\">Reach specific target groups and create additional revenue streams with an affiliate programme<\/p>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tResults\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tThe partnership between DEPT\u00ae and Paula\u2019s Choice produced an affiliate programme that hit all main goals within three months of the launch.\t<\/p><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><ul class=\"lists lists__color--richBlack lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li>40% of affiliate revenue was generated by content publishers at the beginning of the customer journey, of which 36% was through influencers<\/li><li>MoM turnover increased from 43% to peak at +94%<\/li><li>82% of those purchasing through the affiliate programme were new customers <\/li><\/ul><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\t<meta charset=\"utf-8\">Combining the strengths of performance and influencer marketing to build on strong existing partnerships, our strategy contributed to the growth of additional sales and the brand\u2019s customer base.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/case\/a-new-affiliate-programme-for-branding-and-performance\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-uki\/case\/a-new-affiliate-programme-for-branding-and-performance\/\"\n\t\t\t\tdata-share-title=\"A new affiliate programme for branding and performance\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path 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block-get-in-touch__heading\">\n\t\t\tQuestions?\t<\/h2>\t<\/div>\n\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--right block-get-in-touch__column--white\">\n\t<div\n\t\tclass=\"image-wrap block-get-in-touch__image-wrap\"\n\t\tdata-align=\"top center\"\n\t\t\t>\n\n\t\t\t<div style=\"background-image:url(https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Lizzie-Powell.jpg)\" class=\"image image--bg block-get-in-touch__image\" ><\/div>\n\t\n\t<\/div>\t\t\t<div class=\"block-get-in-touch__specialist\">\n\t\t\t\t<p class=\"heading heading__color--richBlack heading__size--xxs heading__align--left block-get-in-touch__subtitle\">\n\t\t\tVP of Growth, Experience and Engineering\t<\/p><h3 class=\"heading heading__color--richBlack heading__size--m heading__align--left block-get-in-touch__person-title\">\n\t\t\tLizzie Powell\t<\/h3>\t\t\t<\/div>\n\t\t\n\t\t<button\tclass=\"cta-bar block-get-in-touch__cta-bar 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class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack\t\t<\/span>\n\t\n<\/button><\/div>\n\n<div class=\"block-highlighted-cases\" data-theme=\"white\">\n\t<p\t\tclass=\"typography block-highlighted-cases__heading typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tDiscover more\t<\/p>\n\t<div class=\"block-highlighted-cases__projects\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--case universal-item-card--has-link-decoration block-highlighted-cases__project is-title-and-meta-swapped\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/case\/bringing-kids-imagination-to-life-with-the-help-of-ai\/\"\n\t\t\t\ttitle=\"The Magical Story Book\"\n\t\t>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/02\/storybook_1-1.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"The Magical Story Book\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBringing kids&#8217; imagination to life with the help of AI\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>The Magical Story Book<\/span>\t<\/h3>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--case universal-item-card--has-link-decoration block-highlighted-cases__project is-title-and-meta-swapped\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-uki\/case\/a-complex-multi-site-multi-lingual-migration-to-optimizely\/\"\n\t\t\t\ttitle=\"Jotun\"\n\t\t>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/03\/8-Image-Full-bleed@1.jpg\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Jotun\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tA complex multi-site, multi-lingual migration to Optimizely\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Jotun<\/span>\t<\/h3>\n\t\n\t<\/a>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4253051,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_accent_color":"#1027EF","dept_next_case_accent_color":"","dept_case_video":{"type":"local"},"footnotes":""},"client":[1462],"case-category":[42408],"award":[],"case-industry":[42419],"person":[642],"class_list":["post-4253049","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A new affiliate programme for branding and performance - DEPT\u00ae<\/title>\n<meta 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