{"id":4252949,"date":"2022-08-19T17:16:00","date_gmt":"2022-08-19T15:16:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/always-something-to-celebrate-with-financial-gift-app-loupy\/"},"modified":"2022-08-19T17:16:00","modified_gmt":"2022-08-19T15:16:00","slug":"always-something-to-celebrate-with-financial-gift-app-loupy","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-uki\/case\/always-something-to-celebrate-with-financial-gift-app-loupy\/","title":{"rendered":"Always something to celebrate with financial gift app Loupy"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tRabobank\t<\/h2>\n\t\tAlways something to celebrate with financial gift app Loupy\t<\/h1><\/div>\n\n\n\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n
\n\t\n\t\tIt\u2019s not always easy to find the perfect gift. While money is a safe option, cash can lack the excitement and personalisation that characterise a great present. So Rabobank created a solution called Loupy. Built by DEPT\u00ae and Rabobank, Loupy is a gifting app that allows you to give money accompanied by a personal video message.\u00a0

Finding the perfect gift is not always easy. Simply giving money is a safe option, but not always the most surprising. Rabobank has come up with a solution: Loupy, a gift app that allows you to give money with a personal video message. The fortunate recipient then has the choice between claiming the amount or selecting a gift voucher. DEPT\u00ae and Rabobank joined forces to build the mobile app, which is now available for download in the app stores.\t<\/p><\/div>\n\n\n\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n
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\n\t\t\n\t\tFrom prototype to mature product\t<\/h2>\n\t\t\t\t\t
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\n\t\tLoupy is a corporate venture, a true innovation project<\/a>, of Rabobank. After the financial institution\u2019s innovation team built a working prototype, they brought in DEPT\u00ae to take the next step: develop a more mature app.\u00a0

We got to work on the technological side of the app, while also refining the front end to look and feel polished and user-ready. This included defining a fitting brand identity<\/a> for Loupy and ensuring it was translated through the app\u2019s design and user experience<\/a>. Using the lean startup methodology, our team arrived at an optimised product\u2014including app and website\u2014through a fast and flexible process. Rabobank was ready for Loupy to enter the market and go live in November, just in time for the holidays and a season full of gifting.\u00a0\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t