{"id":4252821,"date":"2023-07-21T17:01:06","date_gmt":"2023-07-21T15:01:06","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/a-rallying-cry-to-use-railways\/"},"modified":"2023-07-21T17:01:06","modified_gmt":"2023-07-21T15:01:06","slug":"a-rallying-cry-to-use-railways","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-uki\/case\/a-rallying-cry-to-use-railways\/","title":{"rendered":"A rallying cry to use railways"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tTrainline\t<\/h2>\n\t\tA rallying cry to use railways\t<\/h1><\/div>\n\n\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n
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\n\t\t\tTrainline is Europe\u2019s leading train and coach app and a one-stop-shop for train and coach travel, saving travellers\u2019 time, effort, and money.\u00a0

With a purpose for helping people make more environmentally friendly travel choices, the brand enlisted DEPT\u00ae to spread the word of its \u2018I came by train\u2019 campaign across paid social channels, inspiring people to help fight climate change and lower their carbon footprint by opting to travel by trains over cars and planes.\t<\/h2>\t<\/div>\n<\/div>\n\n\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n
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\n\t\t\n\t\tI came by train\t<\/h2>\n\t\t\t\t\t
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\n\t\tAt the heart of Trainline\u2019s campaign is a song Better Days [I Came By Train]<\/em>, featuring British singer-songwriter Craig David, which is a love letter to Mother Nature and a rallying cry for society to help protect the planet, delivered by ATL agency, Mother.

Cars and planes create 58% of the UK\u2019s transport CO2 emissions, whereas the entire rail network adds up to just 1.5%. The release of the song marked the start of the brand\u2019s \u2018I came by train\u2019 (ICBT) movement, raising awareness of the environmental benefits of rail travel and encouraging pride in choosing to travel by train.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t